In:
Transinformação, FapUNIFESP (SciELO), Vol. 17, No. 3 ( 2005-12), p. 253-270
Abstract:
To accomplish this field research in organizational competitive intelligence, the researchers opted for the content analysis method, which is designed for data collection and analysis. Two techniques of the content analysis were used: lexical analysis and categories analysis (themes). The lexical analysis has quantitative focus and it searches for terms such as: nouns, adjectives, verbs, etc., related to the organizational competitive intelligence process, found in the instrument of data collection. In this research, the categories analysis has a qualitative focus and its objective is to investigate themes related to the organizational competitive intelligence, found in the speeches of the researched authors.
Type of Medium:
Online Resource
ISSN:
0103-3786
DOI:
10.1590/S0103-37862005000300004
Language:
Unknown
Publisher:
FapUNIFESP (SciELO)
Publication Date:
2005
detail.hit.zdb_id:
2416754-X