In:
Journal of Marketing Research, SAGE Publications, Vol. 11, No. 1 ( 1974-02), p. 41-49
Abstract:
Consumer perceptions of 12 leisure activities were examined to determine the extent of individual differences. The perceptual variation among respondents was substantially greater than expected by chance. Cluster analysis was used to classify the nature of the observed perceptual differences.
Type of Medium:
Online Resource
ISSN:
0022-2437
,
1547-7193
DOI:
10.1177/002224377401100104
Language:
English
Publisher:
SAGE Publications
Publication Date:
1974
detail.hit.zdb_id:
2066604-4
detail.hit.zdb_id:
218319-5
SSG:
3,2
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