In:
Journal of Marketing Research, SAGE Publications, Vol. 11, No. 1 ( 1974-02), p. 41-49
Kurzfassung:
Consumer perceptions of 12 leisure activities were examined to determine the extent of individual differences. The perceptual variation among respondents was substantially greater than expected by chance. Cluster analysis was used to classify the nature of the observed perceptual differences.
Materialart:
Online-Ressource
ISSN:
0022-2437
,
1547-7193
DOI:
10.1177/002224377401100104
Sprache:
Englisch
Verlag:
SAGE Publications
Publikationsdatum:
1974
ZDB Id:
2066604-4
ZDB Id:
218319-5
SSG:
3,2
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