Keywords:
Advertising Television programs
;
Social aspects
;
Mass media and culture
;
Intertextuality
;
Motion pictures Marketing
;
Social aspects
;
Paratext
;
Advertising Motion pictures
;
Social aspects
;
Television programs Marketing
;
Social aspects
;
Motion pictures - Marketing - Social aspects
;
Motion pictures - Marketing - Social aspects
;
Electronic books
Description / Table of Contents:
It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or "paratexts," that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what
Type of Medium:
Online Resource
Pages:
Online-Ressource (XI, 247 S.)
,
Ill.
Edition:
Online-Ausg. 2010 Electronic reproduction; Available via World Wide Web
ISBN:
9780814733158
URL:
http://site.ebrary.com/lib/academiccompletetitles/home.action
URL:
http://site.ebrary.com/lib/alltitles/docDetail.action?docID=10356701
URL:
http://gbv.eblib.com/patron/FullRecord.aspx?p=865489
URL:
https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=865489
URL:
https://external.dandelon.com/download/attachments/dandelon/ids/DE0060A0F9704DF1E46FFC12577150045198F.pdf
DDC:
659.1/9302234
Language:
English
Note:
Includes bibliographical references and index
,
Contents; Acknowledgments; Introduction: Film, Television, and Off-Screen Studies; 1 From Spoilers to Spinoffs: A Theory of Paratexts; 2 Coming Soon! Hype, Intros, and Textual Beginnings; 3 Bonus Materials: Digital Auras and Authors; 4 Under a Long Shadow: Sequels, Prequels, Pre-Texts, and Intertexts; 5 Spoiled and Mashed Up: Viewer-Created Paratexts; 6 In the World, Just Off Screen: Toys and Games; Conclusion: "In the DNA": Creating across Paratexts; Notes; Index; A; B; C; D; E; F; G; H; I; J; K; L; M; N; O; P; R; S; T; U; V; W; X; Y; Z; About the Author
,
Electronic reproduction; Available via World Wide Web