In:
Journal of General Management, SAGE Publications, Vol. 33, No. 1 ( 2007-09), p. 33-50
Kurzfassung:
Today's corporations face many demands from a plethora of different stakeholders, which are often incongruous. While shareholders demand a decent return on their investment, employees demand safe and well-paid jobs, communities stress upon their tax revenues and public pressure groups call for more social and environmental responsibility. Corporations thus require a great deal of corporate diplomacy to prioritise and – where necessary and possible – reconcile these different demands. This paper describes a framework for managerial/corporate attitudes and external pressure levels. Four case studies illustrate varying attitudes towards corporate diplomacy determine the outcome of controversies over genetically modified food products.
Materialart:
Online-Ressource
ISSN:
0306-3070
,
1759-6106
DOI:
10.1177/030630700703300103
Sprache:
Englisch
Verlag:
SAGE Publications
Publikationsdatum:
2007
ZDB Id:
2068265-7
SSG:
3,2
Permalink