Note: Cover -- Successful Science Communication -- Title -- Copyright -- Contents -- Foreword -- Authors' biographies -- John Adams -- David Bennett -- Hayley Birch -- Sir Walter Bodmer -- Tracey Brown -- Nicola Buckley -- Michel Claessens -- Sue Davies -- Peter Evans -- George Gaskell -- Laura Grant -- James Hannam -- Richard Hayhurst -- Wolfgang M. Heckl -- Paul Hix -- Sue Hordijenko -- Richard Jennings -- Richard Jones -- Alastair Kent -- Lise Kingo -- Rikke Schmidt Kjærgaard -- Tanja Klop -- Nicole Kronberger -- Simon Lock -- Chris Mooney -- Alfred Nordmann -- Patricia Osseweijer -- Andrew Revkin -- Maarten van der Sanden -- Piet Schenkelaars -- James Shepherd -- Chris Smith -- Sally Stares -- Susanne Stormer -- Stephen White -- Introduction Public engagement in an evolving science policy landscape -- WHY PUBLIC ENGAGEMENT WITH SCIENCE MATTERS -- THE CASE OF NANOTECHNOLOGY -- CONNECTING PUBLIC ENGAGEMENT TO POLICY -- WHERE NEXT? -- PUBLIC ENGAGEMENT IN AN EVOLVING SCIENCE POLICY LANDSCAPE -- CONCLUSION -- Key resources -- References -- Part 1 What it helps to know beforehand -- 1 Deficits and dialogues: science communication and the public understanding of science in the UK -- INTRODUCTION -- THE BIRTH OF PUBLIC UNDERSTANDING OF SCIENCE -- TAKING PUS FORWARD -- CRITICISMS OF PUS -- THE EXPANSION OF THE PUS AGENDA -- A HARD LESSON TO SWALLOW? -- A NEW MOOD FOR 'DIALOGUE' -- DEFICIT TO DIALOGUE? -- PUBLIC ENGAGEMENT IN PRACTICE -- UPSTREAM ENGAGEMENT -- CONCLUSION -- Key resources -- References -- 2 Explaining the world: communicating science through the ages -- SCIENCE AS STATUS: THE ANCIENT GREEKS -- SCIENCE AS ART: THE ROMANS -- SCIENCE AS HANDMAIDEN: THE MIDDLE AGES -- SCIENCE AS REFORM: THE EARLY-MODERN ERA -- SCIENCE AS ENTERTAINMENT: THE EIGHTEENTH CENTURY -- SCIENCE AS PROGRESS: THE NINETEENTH CENTURY. , SCIENCE AS PROFESSION: THE TWENTIETH CENTURY -- Selected further reading -- 3 Science: truth and ethics -- INTRODUCTION -- WHAT IS SCIENCE? -- THE SCIENTIFIC METHOD -- FRANCIS BACON: THE LIGHT OF SCIENCE -- THE VIENNA CIRCLE AND THE QUEST FOR CERTAINTY -- KARL POPPER AND THE GLORIFICATION OF SCEPTICISM -- LOGICAL EMPIRICISM: A COMPROMISE -- THOMAS KUHN AND THE HISTORICAL TURN -- TWO REACTIONS TO KUHN'S THEORY -- WHAT METHOD THEN? -- ETHICS AND THE FRUITS OF SCIENCE -- RESPONSIBLE CONDUCT OF RESEARCH -- THE USE OF SENTIENT BEINGS IN DOING SCIENCE -- THE USE AND APPLICATIONS OF SCIENCE -- Key resources -- References -- 4 The public's view of science -- WHY TAKE THE PUBLIC SERIOUSLY? -- MAPPING PUBLIC PERCEPTIONS -- RISKS: SCIENTIFIC AND PUBLIC LOGICS -- CONFRONTING UNCERTAINTY -- WEIGHING UP GAINS AND LOSSES -- HOW DOES THE PUBLIC ENGAGE WITH SCIENCE? -- PUBLIC ETHICS, SCIENCE AND TECHNOLOGY -- COMMUNICATING SCIENCE TO THE PUBLIC -- Key resources -- References -- 5 The common language of research -- INTRODUCTION -- STARTING WITH THE PUBLIC DEBATE -- HOW DO WE KNOW? -- Help me get to grips with it -- How much do we know? -- Balance of scientific opinion -- Legitimacy -- THE 'SCENE' AND CONTEXT -- SCIENCE AS A PUBLIC TOOL -- Key resources -- References -- 6 Not 100% sure? The 'public' understanding of risk -- WHAT IS RISK? -- THE RISK THERMOSTAT -- PERCEPTUAL FILTERS -- WHAT KILLS YOU MATTERS -- WHO'S TO BLAME? -- Key resources -- References -- 7 The ethos of science vs. ethics of science communication: on deficit and surplus models of science-society interaction -- INTRODUCTION: DISCOURSE ETHICS, SCIENCE, AND DEMOCRACY -- 1 SINCERITY AND STRATEGIC COMMUNICATION -- 2 COMPREHENSIBILITY AND UNDERTAXING THE PUBLICS -- 3 TRUTH AND RESPONSIBLE REPRESENTATION -- 4 ADEQUACY AND THE COMMUNICATION OF IGNORANCE -- Acknowledgment -- Key resources -- References. , Part II Policy-makers, the media and public interest organisations -- 8 Research and public communication in EU policy and practice -- INTRODUCTION -- EUROPEAN BACKGROUND -- IN PRACTICAL TERMS -- EUROPEAN SCIENTISTS AND THE MEDIA -- THE ASSESSMENT SO FAR -- Key resources -- References -- 9 Tackling the climate communication challenge -- MANY CLIMATE CHALLENGES, MANY PATHS -- 10 Dealings with the media -- BECKHAM'S ACHILLES -- BUT WHAT ABOUT YOUR STORY? -- DO THINGS GO WRONG? -- THE LAST 25 YEARS -- 25 PB -- key resources -- 11 Dealings with the U.S. media -- References -- 12 Relations with public interest organisations: consumers -- INTRODUCTION -- A BRIEF HISTORY -- IDENTIFYING EMERGING ISSUES -- INFLUENCING GOVERNMENT POLICY -- IMPACT OF GLOBALISATION -- TWO-WAY RISK COMMUNICATION -- THE CONSUMER PRINCIPLES -- REPRESENTATION IN POLICY DISCUSSIONS -- MOVING BEYOND THE THEORY -- SHAPING INNOVATION -- INVOLVEMENT IN DECISION-MAKING -- RISK ANALYSIS -- RISK ASSESSMENT -- RISK MANAGEMENT -- A PRECAUTIONARY APPROACH -- REMIT OF REGULATION -- CONCLUSION -- References -- 13 Relations with public interest organisations: patients and families -- INTRODUCTION -- GETTING THE MESSAGE ACROSS -- A CLEAN SLATE? -- CAN IT REALLY BE DONE? -- SIX STEPS TOWARDS A GOAL -- CONCLUSION -- USEFUL RESOURCES/EXAMPLES OF GOOD PRACTICE -- 14 Relations with environmental organisations: a very personal story -- STUDENT YEARS -- ACTIVIST YEARS -- PROFESSIONAL APPRENTICE YEARS -- PROFESSIONAL YEARS -- REFLECTIONS -- Key resources -- References -- Part III What you can do and how to do it -- 15 Building relations with the various groups -- WHY BUILD RELATIONS? -- GOING ABOUT BUILDING RELATIONS -- Family, friends and people one meets every day -- Open days, science festivals and science museums -- Local schools, young people and teachers. , Local and national print, radio and TV journalists -- Business, womens, trade union, special interest and similar g -- Local, national and international politicians and policy-makers -- The web: Twitter, YouTube, Facebook, etc. -- Key resources -- References -- 16 Finding the right words: how to shine in radio and television interviews -- IMPACT IN THE REAL WORLD OF BROADCASTING -- THE MEDIA CULTURE -- RELEVANCE AND COLOUR -- WHAT AN INTERVIEWER REALLY WANTS -- PREPARING FOR INTERVIEWS -- SELECTING YOUR MATERIAL -- COMMON PROBLEMS -- CONVERSATIONAL STYLE -- THE IMPORTANCE OF PICTURES -- PICTURE-MAKING TECHNIQUES -- THE WORST QUESTIONS IN THE WORLD -- DEMANDS OF TELEVISION -- PRACTICE PAYS -- EDITING, VETTING AND OTHER MATTERS -- AN INTERVIEW CHECKLIST -- Key resources -- (1) Programme material -- (2) Media skills -- (3) Science communication in general -- 17 Nanotechnology and the media: front page or no story? -- Key resources -- 18 The power of the podcast: the Naked Scientists' story -- BACKGROUND TO THE NAKED SCIENTISTS -- TO SUM UP -- Key resources -- 19 The social web in science communication -- INTRODUCTION -- DEFINING SOCIAL MEDIA -- THE YOUTUBE GENERATION -- NEW OPPORTUNITIES -- NEW CHALLENGES -- THE SAME RULES APPLY -- CASE STUDIES -- Why Science? -- #COP15 -- Richard Wiseman -- The Tree of Life web project -- IMPACT -- Key resources -- 20 Dealing with dilemmas and societal expectations: a company's response -- SETTING THE SCENE -- NOVO NORDISK AND THE TRIPLE BOTTOM LINE -- A BUSINESS APPROACH IN TRANSIT: NOVO NORDISK'S JOURNEY -- DEALING WITH DILEMMAS AND SOCIETAL CONCERNS: A NEW STAKEHOLDER ENGAGEMENT MODEL -- STAKEHOLDER INNOVATION: CHANGING DIABETES -- Learning with stakeholders to improve diabetes care -- Multi-stakeholder engagement in the fight against diabetes. , DAWNTM advocacy initiative for national guidelines on psychosocial diabetes care -- Changing Diabetes® Leadership Forums -- Changing Diabetes® Barometer -- Communicating with the public on changing diabetes -- Changing Diabetes® World Tour -- Novo Nordisk Media Prize -- ETHICS DILEMMAS: ENHANCING STAKEHOLDERS' MUTUAL UNDERSTANDING -- Novo Nordisk and bioethics -- The ethics e-learning initiative -- How it works: learning through questions and games -- WHERE TO NEXT? -- Key resources -- References -- 21 Science festivals -- WHAT ARE SCIENCE FESTIVALS? - THEIR SPECIAL CHARACTERISTICS -- PURPOSES OF SCIENCE FESTIVALS -- RECENT DEVELOPMENTS IN SCIENCE FESTIVALS AND CONTEMPORARY OVERVIEW -- ORGANISATIONAL STRUCTURES -- OTHER TYPES OF FESTIVALS THAT FEATURE SCIENCE -- SCIENTIST MOTIVATIONS AND BENEFITS -- HOW TO GET INVOLVED -- TRAINING -- EVALUATION -- CONCLUSION -- Key resources -- References -- 22 Things to see and do: how scientific images work -- INTRODUCTION -- HOW DO WE VISUALISE SCIENTIFIC DATA? -- DYNAMIC DESIGN THROUGH INTERACTIVITY -- AESTHETIC AND FUNCTIONAL -- ARTISTIC SCIENCE OR SCIENTIFIC ART? -- USING COLOUR IN VISUAL REPRESENTATIONS -- SCIENTIFIC IMAGES IN THE MEDIA -- WHY ARE SOME REPRESENTATIONS BETTER THAN OTHERS? -- WHAT YOU CAN DO -- Data -- Context -- Design -- Colour -- Key resources -- References -- 23 The Triple Helix: the undergraduate student-run face of science communication -- WHAT WE'RE ABOUT -- THE BIGGER PICTURE -- SOCIETIES -- HOW TO GET PEOPLE INVOLVED -- HOW TO KEEP PEOPLE KEEN -- THE SCIENCE IN SOCIETY REVIEW -- PANEL EVENTS: A MEDIUM FOR PARTICIPATION -- SCHOOLS OUTREACH -- DEBATING COMPETITION -- CAFÉ SCIENTIFIQUE: PUBLIC ENGAGEMENT -- CONCLUDING REMARKS -- WHY 'THE TRIPLE HELIX'? -- Acknowledgements -- Key resources -- 24 Public understanding of research: the Open Research Laboratory at the Deutsches Museum. , Key resources.