In:
International Journal of Science and Management Studies (IJSMS), Science Research Publication
Abstract:
The aim of this research was to identify and investigate the awareness of non moslem consumers as respondents in Indonesia to buy halal-labeled food products. Research on consumer awareness of intention to purchase halal-labeled food products is still inadequate in Indonesia. This research uses a qualitative method that is an explorative case study. Primary data collection uses a semi-structured interview with 10 (ten) of non-Muslim consumers in Indoenesia who have been determined using purposive sampling method. The results of this research show that majority of respondents have a positive awareness of halal labeled foods, including their benefits and food processing production process. This study can be concluded that the majority of non-Muslim consumer respondents already have good knowledge, understanding and perception of halal food packaging that is safe, hygienic, clean, is produced in a clean and guaranteed quality. Most non-Muslim consumer respondents also have a high interest in buying and consuming packaged food products labeled as halal.
Type of Medium:
Online Resource
ISSN:
2581-5946
DOI:
10.51386/25815946/ijsms-v3i2p103
Language:
English
Publisher:
Science Research Publication
Publication Date:
2020
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