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    Description / Table of Contents: Intro -- Preface -- Organization -- Contents -- Peer-Review Statements -- Frugal Innovation and Entrepreneurship -- Starting a Business- Intention of Higher Education Stu-dents in Southern India -- Sustainable Factors Affecting Women Entrepreneurs: A Comprehensive Review -- Deciphering the Indian Start-up Landscape: A Spot-light on Chennai's Ecosystem -- Abstract -- 1 Introduction -- 1.1 Recent Trends in Indian Eco-system for Start-ups -- 1.2 Prospects for Start-ups in Indian Eco-system -- 2 Review of Literature -- 2.1 Need and Relevance -- 2.2 Objectives -- 2.3 Method of study -- 3 Discussion -- 3.1 Governments support to start-ups - -- 3.2 Empirical study of Indian Eco system focusing on start-ups in Chennai district - -- 4 Conclusion -- References -- Small Business Entrepreneurs in Odisha: A Study on their Seriousness and Persuasion Skills -- A Study on Green Start-Up Prospects in India - Fostering a Greener Future in Entrepreneurship -- Innovative Assessment Methods for Measuring Practical Skills in Higher Education -- An Analysis of Customers' Perceptions of Sensory Marketing at Restaurants with Reference to Chennai -- Marketing Ethics: Mediating Influences on Sales Managers' Ethical Decision-making -- The Influence of Brand Associations on Brand Loyalty: An Empirical Study Regarding Banking Sectorin Bangalore -- Green Washing: A Deceptive Marketing Practice and its Implications -- 1 INTRODUCTION -- 1.1.Greenwashing: Present scenario -- 1.2. Statement of the Problem -- 1.3. Research objectives -- 2. Theoretical Background -- 3. Research methodology -- 4.Forms of Greenwashing -- 5. Green Washing Cases in Various Industries -- 6. The Implications of Greenwashing -- 7. Suggestions -- 8. Conclusion -- References:.
    Type of Medium: Online Resource
    Pages: 1 online resource (1000 pages)
    Edition: 1st ed.
    ISBN: 9789464633740
    Series Statement: Advances in Economics, Business and Management Research Series v.277
    Language: English
    Note: Description based on publisher supplied metadata and other sources
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