Keywords:
Globalization
;
Electronic books
Description / Table of Contents:
Cover -- Contents -- Acknowledgements -- 1 Introduction -- 1.1 The Luetkens Archive -- 1.2 The Mercantile Establishment Phase -- 1.3 New Impulses -- 1.4 Writing a Praxeological Microhistory -- 2 Making of a Merchant -- 2.1 In Memoriam Luetkens -- 2.2 Biography -- 2.3 Parental Home and Early Education -- 2.4 Apprenticeship and Business Travels -- 2.5 A Travelling Merchant -- 2.6 A Bourgeois Lifestyle -- 2.7 The Demands and Requirements of a Mercantile Establishment Phase -- 2.8 On the Powers of Persuasion and Practical Eloquence -- An Early Modern Mercantile Establishment Phase in Five Case Studies -- 3 Shipping Business -- 3.1. Hamburg -- 3.2 A Hamburg Merchant in France -- 3.3 Maritime Neutrality -- 3.4 The Episodes: How Luetkens Reorganized His Shipping Business -- 3.5 Letters Exchanged between Brothers -- 3.6 Stealing Someone's Thunder -- 3.7 Conclusion: On Lurrendreyerey -- 4 Commission Trade -- 4.1 Why Commission Trade Mattered -- 4.2 Commission Trade and Letters -- 4.3 A Commission Agent in France -- 4.4 The Protestant International -- 4.5 The Travel Route -- 4.6 A Broad Product Range and Specialization in Sugar -- 4.7 Financing in Commission Enterprises -- 4.8 Showing Efficiency -- 4.9 Business Letters -- 4.10 The Episode: A Game of Chance -- 4.11 Conclusion: Letters as Nerve Centres -- 5 High-Risk Trade -- 5.1 A Threat Scenario -- 5.2 The Mediterranean Sea as a War Zone -- 5.3 Four Perspectives -- 5.4 Insurance Certificates -- 5.5 The Episode: A Material Promise to Noordstern -- 5.6 Ships' Captains Letters -- 5.7 Patronage in the Sea Business -- 5.8 Letters as Material Affirmations -- 5.9 The Practice of Reading Letters out Loud -- 5.10 Making Firm Promises -- 5.11 Conclusion: How to Cope with Sailors' Fears -- 6 Finding a Business Partner and a Merchant Clerk to Open up a Merchant House -- 6.1 Characteristics of a Private Firm.
Type of Medium:
Online Resource
Pages:
1 online resource (661 pages)
Edition:
1. ed.
ISBN:
9783839456521
Series Statement:
Praktiken der Subjektivierung 23
URL:
https://ebookcentral.proquest.com/lib/kxp/detail.action?docID=6992614
DDC:
382.09409033
Language:
English
Note:
Description based on publisher supplied metadata and other sources
