In:
Journal of Advertising, Informa UK Limited, Vol. 38, No. 1 ( 2009-04), p. 137-146
Type of Medium:
Online Resource
ISSN:
0091-3367
,
1557-7805
DOI:
10.2753/JOA0091-3367380109
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2009
detail.hit.zdb_id:
2067343-7
detail.hit.zdb_id:
435192-7
SSG:
3,2