In:
Journal of International Marketing, SAGE Publications, Vol. 16, No. 2 ( 2008-06), p. 84-119
Abstract:
The authors examine the effect of national culture on the relationship between market orientation and selected managerial antecedents. They develop and test a theoretical framework with samples from Germany, Thailand, and Indonesia. The findings suggest that national culture has an impact on the effects of antecedents in some cases, whereas in other situations, culture-independent relationships emerge.
Type of Medium:
Online Resource
ISSN:
1069-031X
,
1547-7215
DOI:
10.1509/jimk.16.2.84
Language:
English
Publisher:
SAGE Publications
Publication Date:
2008
detail.hit.zdb_id:
915508-9
detail.hit.zdb_id:
2070132-9
SSG:
3,2