Online Resource
Springer Science and Business Media LLC
;
2013
In:
Marketing Review St. Gallen Vol. 30, No. 2 ( 2013-2), p. 60-67
In:
Marketing Review St. Gallen, Springer Science and Business Media LLC, Vol. 30, No. 2 ( 2013-2), p. 60-67
Type of Medium:
Online Resource
ISSN:
1865-6544
,
1865-7516
DOI:
10.1365/s11621-013-0212-3
Language:
German
Publisher:
Springer Science and Business Media LLC
Publication Date:
2013
detail.hit.zdb_id:
2412643-3
detail.hit.zdb_id:
2425938-X
SSG:
3,2
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