In:
Rhetoric & Public Affairs, Project MUSE, Vol. 4, No. 1 ( 2001-03), p. 135-143
Abstract:
The analytic construct of the seven propaganda devices--name calling, glittering generalities, transfer, testimonial, plain folks, card
stacking, and bandwagon--long has been familiar in the field of communication. The following documentary account of the seven-devices
framework, extending and focusing my previous explications of the subject, clarifies who first developed the format, how it came to be published,
why it both captured immediate interest and longstanding attention, and how later it encountered social and ideological conditions that
variously facilitated or impeded its diffusion and use.
Type of Medium:
Online Resource
ISSN:
1534-5238
DOI:
10.1353/rap.2001.0014
Language:
English
Publisher:
Project MUSE
Publication Date:
2001
detail.hit.zdb_id:
2058710-7
