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    Online Resource
    Online Resource
    Context-Induced Parameter Instability in a Disaggregate-Stochastic Model of Store Choice
    SAGE Publications ; 1982
    In:  Journal of Marketing Research Vol. 19, No. 1 ( 1982-02), p. 62-71
    Details
    In: Journal of Marketing Research, SAGE Publications, Vol. 19, No. 1 ( 1982-02), p. 62-71
    Abstract: A model of individual consumer choice is described which posits that the relative weights consumers associate with product attributes in forming preferences covary with the amount of variability on the attributes among choice alternatives in particular contexts. The model is derived in a logit-like form, and has advantages over previously used nested models in terms of not requiring an analyst to prespecify a decision hierarchy and being relatively simple computationally. A binomial form of the model is illustrated by an analysis of a set of experimental store choice data.
    Type of Medium: Online Resource
    ISSN: 0022-2437 , 1547-7193
    URL: Article
    DOI: 10.1177/002224378201900106
    RVK:
    QA 10000
    Language: English
    Publisher: SAGE Publications
    Publication Date: 1982
    detail.hit.zdb_id: 2066604-4
    detail.hit.zdb_id: 218319-5
    SSG: 3,2
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