In:
Journal of Marketing, SAGE Publications, Vol. 49, No. 1 ( 1985-01), p. 147-148
Type of Medium:
Online Resource
ISSN:
0022-2429
,
1547-7185
DOI:
10.1177/002224298504900115
Language:
English
Publisher:
SAGE Publications
Publication Date:
1985
detail.hit.zdb_id:
2052318-X
detail.hit.zdb_id:
218318-3
SSG:
3,2