In:
Journal of Product & Brand Management, Emerald, Vol. 10, No. 3 ( 2001-06-01), p. 160-169
Abstract:
The goal of this current study is to extend customer satisfaction research in two important ways. First, it attempts to demonstrate the relationship between customer satisfaction and price acceptance. Second, as Voss, Parasuraman and Grewal claim that only a small proportion of the existant satisfaction research focuses on services, we empirically analyze the relationship between customer satisfaction and price acceptance in the hotel industry. Finally, the implications of the study’s findings for research into purchasing patterns and pricing policy are discussed.
Type of Medium:
Online Resource
ISSN:
1061-0421
DOI:
10.1108/10610420110395403
Language:
English
Publisher:
Emerald
Publication Date:
2001
detail.hit.zdb_id:
2020682-3
SSG:
3,2
