In:
Journal of Marketing Communications, Informa UK Limited, Vol. 9, No. 3 ( 2003-09), p. 147-161
Type of Medium:
Online Resource
ISSN:
1352-7266
,
1466-4445
DOI:
10.1080/1352726032000129890
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2003
detail.hit.zdb_id:
2020291-X
SSG:
3,2