In:
Journal of Marketing, SAGE Publications, Vol. 45, No. 4 ( 1981-09), p. 97-108
Abstract:
This study examined the market structures, performance, and strategies of over 1000 industrial businesses to determine whether and to what extent product life cycle forces were at work. The findings indicated that the growth rates of industrial product-markets are but one aspect of the product life cycle. Other variables exhibiting life cycle behavior included market innovation, market concentration, competitive entry, and spending on R & D and marketing.
Type of Medium:
Online Resource
ISSN:
0022-2429
,
1547-7185
DOI:
10.1177/002224298104500413
Language:
English
Publisher:
SAGE Publications
Publication Date:
1981
detail.hit.zdb_id:
2052318-X
detail.hit.zdb_id:
218318-3
SSG:
3,2
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