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  • Queensland University of Technology  (128)
  • 2015-2019  (128)
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  • Queensland University of Technology  (128)
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  • 2015-2019  (128)
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  • 1
    Online Resource
    Online Resource
    Queensland University of Technology ; 2016
    In:  International Journal of Critical Indigenous Studies Vol. 9, No. 1 ( 2016-01-01), p. 28-48
    In: International Journal of Critical Indigenous Studies, Queensland University of Technology, Vol. 9, No. 1 ( 2016-01-01), p. 28-48
    Abstract: The ‘deconstruction exercise’ aims to give non-Indigenous health profession students the ability to recognise language that is imbued with power imbalance, so as to avoid the perpetuation of racialised ways of interacting with Indigenous peoples in the health system. Informed by Ngarrindjeri and Malak Malak perspectives, this is a measured anti–racism strategy, one able to address unexamined, racist language in a manner that avoids the emotive or combative nature of unstructured discussions around the impacts of racism. ISSN: ISSN 1837-0144 © International Journal of Critical Indigenous Studies 29 We argue that once a health care professional is able to exhibit decolonised language, together with a re-orientation towards decolonised practice, a door opens; one vital for the development of a more-effective, culturally-safe practitioner. In an academic setting, this ‘Ngarrindjeri way’ has shaped the deconstruction exercise, which ensures that students are ‘having the hard conversations’ in a pragmatic manner that challenges ‘whiteness’, whilst honouring each student’s dignity, on a learning journey that is informed by Indigenous methodologies.
    Type of Medium: Online Resource
    ISSN: 1837-0144
    Language: Unknown
    Publisher: Queensland University of Technology
    Publication Date: 2016
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  • 2
    Online Resource
    Online Resource
    Queensland University of Technology ; 2016
    In:  M/C Journal Vol. 19, No. 4 ( 2016-08-31)
    In: M/C Journal, Queensland University of Technology, Vol. 19, No. 4 ( 2016-08-31)
    Abstract: In a cultural context of rapid change, the pressure is on to transform bodies, material possessions, and the environment, simply to keep up. Self-improvement, home renovation, behaviour modification, makeovers, extreme or otherwise are sold as essential components of a responsible, fully functioning, and appropriately aspirational member of society. Transformation may involve the pursuit of something quite new, or take the form of a nostalgic restitution of an earlier state. It may be the result of an intense, life-changing experience. Whatever form it takes, to transform is to be driven by a desire for something better. Transformation is a kind of alchemy or metamorphosis, but there is no secrecy here, or intimations of magic. Rather, the change is quite public, a cause for celebration, and the process itself laid bare as a source of fascination. For the gods in Ovid’s Metamorphoses, transformation was doled out to mortals as punishment for greed, narcissism, and other such flaws and misdeeds. In pantomime, the transformation, or disclosing scene, had the lead actors transform into the players for the comic harlequinade while in full view of the audience. The concept of Renaissance self-fashioning, as discussed by Stephen Greenblatt (Renaissance Self-Fashioning: From More to Shakespeare, 1980), details how selected sixteenth-century “gentlemen” decisively transformed their subjectivity in an early process of identity formation. Today, like the robots (“Transformers”) in the film of the same name (Dir. Michael Bay, 2007), proponents of popular culture have many means by which to transform themselves, and the world. This issue of M/C Journal presents a selection of critical essays that investigate the impetus to transform, its current and historical manifestations in a reflexive process of self-fashioning and manufacturing, and various links to a cultural will to modify or control “the natural.” The invited essay from Jane Goodall offers a framing discussion of historical and current manifestations, or transformations, of Lewis Carroll’s Red Queen. The essay raises questions of identity, and focuses on transformation as potentially disruptive of the order of nature, social hierarchies, and the laws of destiny. In her interrogation of the interaction of the Red Queen and the mirror, Goodall illustrates the tradition of self-fashioning, and the role of myth and fantasy in charting its history. Her essay introduces the concerns of the shorter articles that comprise this issue. 
    Type of Medium: Online Resource
    ISSN: 1441-2616
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    Language: Unknown
    Publisher: Queensland University of Technology
    Publication Date: 2016
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  • 3
    Online Resource
    Online Resource
    Queensland University of Technology ; 2018
    In:  M/C Journal Vol. 21, No. 1 ( 2018-03-14)
    In: M/C Journal, Queensland University of Technology, Vol. 21, No. 1 ( 2018-03-14)
    Abstract: The concept of transmedia storyworlds unfolding across complex serial narrative structures has become increasingly important to the study of modern media industries and audience communities. Yet, the precise connections between transmedia networks, serial structures, and narrative processes often remain underdeveloped. The dispersion of potential story elements across a diverse collection of media platforms and technologies prompts questions concerning the function of seriality in the absence of fixed instalments, the meaning of narrative when plot is largely a personal construction of each audience member, and the nature of storytelling in the absence of a unifying author, or when authorship itself takes on a serial character. This special issue opens a conversation on the intersection of these three concepts and their implications for a variety of disciplines, artistic practices, and philosophies. By re-thinking these concepts from fresh perspectives, the collection challenges scholars to consider how a wide range of academic, aesthetic, and social phenomena might be productively thought through using the overlapping lenses of transmedia, seriality, and narrativity. Thus, the collection gathers scholars from life-writing, sport, film studies, cultural anthropology, fine arts, media studies, and literature, all of whom find common ground at this fruitful crossroads. This breadth also challenges the narrow use of transmedia as a specialized term to describe current developments in corporate mass media products that seek to exploit the affordances of hybrid digital media environments. Many prominent scholars, including Marie-Laure Ryan and Henry Jenkins, acknowledge that a basic definition of transmedia as stories with extensions and reinterpretations in numerous media forms includes the oldest kinds of human expression, such as the ancient storyworlds of Arthurian legend and The Odyssey. Yet, what Jenkins terms “top-down” transmedia—that is, pre-planned and often corporate transmedia—has received a disproportionate share of scholarly attention, with modern franchises like The Matrix, the Marvel universe, and Lost serving as common exemplars (Flanagan, Livingstone, and McKenny; Hadas; Mittell; Scolari). Thus, many of the contributions to this issue push the boundaries of what has commonly been studied as transmedia as well as the limits of what may be considered a serial structure or even a story. For example, these papers imagine how an autobiography may also be a digital concept album unfolding in reverse, how participatory artistic performances may unfold in unpredictable instalments across physical and digital space, and how studying sports fandom as a long series of transmedia narrative elements encourages scholars to grapple with the unique structures assembled by audiences of non-fictional story worlds. Setting these experimental offerings into dialogue with entries that approach the study of transmedia in a more established manner provides the basis for building bridges between such recognized conversations in new media studies and potential collaborations with other disciplines and subfields of media studies.This issue builds upon papers collected from four years of the International Transmedia Serial Narration Seminar, which I co-organized with Dr. Claire Cornillon, Assistant Professor (Maîtresse de Conférences) of comparative literature at Université de Nîmes. The seminar held sessions in Paris, Le Havre, Rouen, Amsterdam, and Utrecht, with interdisciplinary speakers from the USA, Australia, France, Belgium, and the Netherlands. As a transnational, interdisciplinary project intended to cross both theoretical and physical boundaries, the seminar aimed to foster exchange between academic conversations that can become isolated not only within disciplines, but also within national and linguistic borders. The seminar thus sought to enhance academic mobility between both people and ideas, and the digital, open-access publication of the collected papers alongside additional scholarly interlocutors serves to broaden the seminar’s goals of creating a border-crossing conversation. After two special issues primarily collecting the French language papers in TV/Series (2014) and Revue Française des Sciences de l’Information et de la Communication (2017), this issue seeks to share the Transmedia Serial Narration project with a wider audience by publishing the remaining English-language papers, accompanied by several other contributions in dialogue with the seminar’s themes. It is our hope that this collection will invite a broad international audience to creatively question the meaning of transmedia, seriality, and narrativity both historically and in the modern, rapidly changing, global and digital media environment.Several articles in the issue illuminate existing debates and common case studies in transmedia scholarship by comparing theoretical models to the much more slippery reality of a media form in flux. Thus, Mélanie Bourdaa’s feature article, “From One Medium to the Next: How Comic Books Create Richer Storylines,” examines theories of narrative complexity and transmedia by scholars including Henry Jenkins, Derek Johnson, and Jason Mittell to then propose a new typology of extensions to accommodate the lived reality expressed by producers of transmedia. Because her interviews with artists and writers emphasize the co-constitutive nature of economic and narrative considerations in professionals’ decisions, Bourdaa’s typology can offer researchers a tool to clarify the marketing and narrative layers of transmedia extensions. As such, her classification system further illuminates what is particular about forms of corporate transmedia with a profit orientation, which may not be shared by non-profit, collective, and independently produced transmedia projects.Likewise, Radha O’Meara and Alex Bevan map existing scholarship on transmedia to point out the limitations of deriving theory only from certain forms of storytelling. In their article “Transmedia Theory’s Author Discourse and Its Limitations,” O’Meara and Bevan argue that scholars have preferred to focus on examples of transmedia with a strong central author-figure or that they may indeed help to rhetorically shore up the coherency of transmedia authorship through writing about transmedia creators as auteurs. Tying their critique to the established weaknesses of auteur theory associated with classic commentaries like Roland Barthes’ “Death of the Author” and Foucault’s “What is an Author?”, O’Meara and Bevan explain that this focus on transmedia creators as authority figures reinforces hierarchical, patriarchal understandings of the creative process and excludes from consideration all those unauthorized transmedia extensions through which audiences frequently engage and make meaning from transmedia networks. They also emphasize the importance of constructing academic theories of transmedia authorship that can accommodate collaborative forms of hybrid amateur and professional authorship, as well as tolerate the ambiguities of “authorless” storyworlds that lack clear narrative boundaries. O’Meara and Bevan argue that such theories will help to break down gendered power hierarchies in Hollywood, which have long allowed individual men to “claim credit for the stories and for all the work that many people do across various sectors and industries.”Dan Hassler-Forest likewise considers existing theory and a corporate case study in his examination of analogue echoes within a modern transmedia serial structure by mapping the storyworld of Twin Peaks (1990). His article, “‘Two Birds with One Stone’: Transmedia Serialisation in Twin Peaks,” demonstrates the push-and-pull between two contemporary TV production strategies: first, the use of transmedia elements that draw viewers away from the TV screen toward other platforms, and second, the deployment of strategies that draw viewers back to the TV by incentivizing broadcast-era appointment viewing. Twin Peaks offers a particularly interesting example of the manner in which these strategies intertwine partly because it already offered viewers an analogue transmedia experience in the 1990s by splitting story elements between TV episodes and books. Unlike O’Meara and Bevan, who elucidate the growing prominence of transmedia auteurs who lend rhetorical coherence to dispersed narrative elements, Hassler-Forest argues that this older analogue transmedia network capitalized upon the dilution of authorial authority, due to the distance between TV and book versions, to negotiate tensions between the producers’ competing visions. Hassler-Forest also notes that the addition of digital soundtrack albums further complicates the serial nature of the story by using the iTunes and TV distribution schedules to incentivize repeated sequential consumption of each element, thus drawing modern viewers to the TV screen, then the computer screen, and then back again.Two articles offer a concrete test of these theoretical perspectives by utilizing ethnographic participant-observation and interviewing to examine how audiences actually navigate diffuse, dispersed storyworlds. For example, Céline Masoni’s article, “From Seriality to Transmediality: A Socio-narrative Approach of a Skilful and Literate Audience,” documents fans’ highly strategic participatory practices. From her observations of and interviews with fans, Masoni theorizes the types of media literacy and social as well as technological competencies cultivated through transmedia fan practices. Olivier Servais and Sarah Sepulchre’s article similarly describes a long-term ethnography of fan transmedia activity, including interviews with fans and participant-observation of the MMORPG (Massively Multiplayer Online Role-Playing Game) Game of Thrones Ascent (2013). Servais and Sepulchre find that most people in their interviews are not “committed” fans, but rather casual readers and viewers who follow transmedia extensions sporadically. By focusing on this group, they widen the existing research which often focuses on or assumes a committed audience like the skilful and literate fans discussed by Masoni.Servais and Sepulchre’s results suggest that these viewers may be less likely to seek out all transmedia extensions but readily accept and adapt unexpected elements, such as the media appearances of actors, to add to their serial experiences of the storyworld. In a parallel research protocol observing the Game of Thrones Ascent MMORPG, Servais and Sepulchre report that the most highly-skilled players exhibit few behaviours associated with immersion in the storyworld, but the majority of less-skilled players use their gameplay choices to increase immersion by, for example, choosing a player name that evokes the narrative. As a result, Servais and Sepulchre shed light upon the activities of transmedia audiences who are not necessarily deeply committed to the entire transmedia network, and yet who nonetheless make deliberate choices to collect their preferred narrative elements and increase their own immersion.Two contributors elucidate forms of transmedia that upset the common emphasis on storyworlds with film or TV as the core property or “mothership” (Scott). In her article “Transmedia Storyworlds, Literary Theory, Games,” Joyce Goggin maps the history of intersections between experimental literature and ludology. As a result, she questions the continuing dichotomy between narratology and ludology in game studies to argue for a more broadly transmedia strategy, in which the same storyworld may be simultaneously narrative and ludic. Such a theory can incorporate a great deal of what might otherwise be unproblematically treated as literature, opening up the book to interrogation as an inherently transmedial medium.L.J. Maher similarly examines the serial narrative structures that may take shape in a transmedia storyworld centred on music rather than film or TV. In her article “You Got Spirit, Kid: Transmedial Life-Writing Across Time and Space,” Maher charts the music, graphic novels, and fan interactions that comprise the Coheed and Cambria band storyworld. In particular, Maher emphasizes the importance of autobiography for Coheed and Cambria, which bridges between fictional and non-fictional narrative elements. This interplay remains undertheorized within transmedia scholarship, although a few have begun to explicate the use of transmedia life-writing in an activist context (Cati and Piredda; Van Luyn and Klaebe; Riggs). As a result, Maher widens the scope of existing transmedia theory by more thoroughly connecting fictional and autobiographical elements in the same storyworld and considering how serial transmedia storytelling structures may differ when the core component is music.The final three articles take a more experimental approach that actively challenges the existing boundaries of transmedia scholarship. Catherine Lord’s article, “Serial Nuns: Michelle Williams Gamaker’s The Fruit Is There to Be Eaten as Serial and Trans-serial,” explores the unique storytelling structures of a cluster of independent films that traverse time, space, medium, and gender. Although not a traditional transmedia project, since the network includes a novel and film adaptations and extensions by different directors as well as real-world locations and histories, Lord challenges transmedia theorists to imagine storyworlds that include popular history, independent production, and spatial performances and practices. Lord argues that the main character’s trans identity provides an embodied and theoretical pivot within the storyworld, which invites audiences to accept a position of radical mobility where all fixed expectations about the separation between categories of flora and fauna, centre and periphery, the present and the past, as well as authorized and unauthorized extensions, dissolve.In his article “Non-Fiction Transmedia: Seriality and Forensics in Media Sport,” Markus Stauff extends the concept of serial transmedia storyworlds to s port, focusing on an audience-centred perspective. For the most part, transmedia has been theorized with fictional storyworlds as the prototypical examples. A growing number of scholars, including Arnau Gifreu-Castells and Siobhan O'Flynn, enrich our understanding of transmedia storytelling by exploring non-fiction examples, but these are commonly restricted to the documentary genre (Freeman; Gifreu-Castells, Misek, and Verbruggen; Karlsen; Kerrigan and Velikovsky). Very few scholars comment on the transmedia nature of sport coverage and fandom, and when they do so it is often within the framework of transmedia news coverage (Gambarato, Alzamora, and Tárcia; McClearen; Waysdorf). Stauff’s article thus provides a welcome addition to the existing scholarship in this field by theorizing how sport fans construct a user-centred serial transmedia storyworld by piecing together narrative elements across media sources, embodied experiences, and the serialized ritual of sport seasons. In doing so, he points toward ways in which non-fiction transmedia may significantly differ from fictional storyworlds, but he also enriches our understanding of an audience-centred perspective on the construction of transmedia serial narratives.In his artistic practice, Robert Lawrence may most profoundly stretch the existing parameters of transmedia theory. Lawrence’s article, “Locate, Combine, Contradict, Iterate: Serial Strategies for PostInternet Art,” details his decades-long interrogation of transmedia seriality through performative and participatory forms of art that bridge digital space, studio space, and public space. While theatre and fine arts have often been considered through the theoretical lens of intermediality (Bennett, Boenisch, Kattenbelt, Vandsoe), the nexus of transmedia, seriality, and narrative enables Lawrence to describe the complex, interconnected web of planned and unplanned extensions of his hybrid digital and physical installations, which often last for decades and incorporate a global scope. Lawrence thus takes the strategies of engagement that are perhaps more familiar to transmedia theorists from corporate viral marketing campaigns and turns them toward civic ends (Anyiwo, Bourdaa, Hardy, Hassler-Forest, Scolari, Sokolova, Stork). As such, Lawrence’s artistic practice challenges theorists of transmedia and intermedia to consider the kinds of social and political “interventions” that artists and citizens can stage through the networked possibilities of transmedia expression and how the impact of such projects can be amplified through serial repetition.Together, the whole collection opens new pathways for transmedia scholarship, more deeply explores how transmedia narration complicates understandings of seriality, and constructs an international, interdisciplinary dialogue that brings often isolated conversations into contact. In particular, this issue enriches the existing scholarship on independent, artistic, and non-fiction transmedia, while also proposing some important limitations, exceptions, and critiques to existing scholarship featuring corporate transmedia projects with a commercial, top-down structure and a strong auteur-like creator. These diverse case studies and perspectives enable us to understand more inclusively the structures and social functions of transmedia in the pre-digital age, to theorize more robustly how audiences experience transmedia in the current era of experimentation, and to imagine more broadly a complex future for transmedia seriality wherein professionals, artists, and amateurs all engage in an iterative, inclusive process of creative and civic storytelling, transcending artificial borders imposed by discipline, nationalism, capitalism, and medium.ReferencesAnyiwo, U. Melissa. "It’s Not Television, It’s Transmedia Storytelling: Marketing the ‘Real’World of True Blood." True Blood: Investigating Vampires and Southern Gothic. Ed. Brigid Cherry.  New York:  IB Tauris, 2012. 157-71.Barthes, Roland. "The Death of the Author." Image, Music, Text. Trans. Stephen Heath. Basingstoke: Macmillian, 1988. 142-48.Bennett, Jill. "Aesthetics of Intermediality." Art History 30.3 (2007): 432-450.Boenisch, Peter M. "Aesthetic Art to Aisthetic Act: Theatre, Media, Intermedial Performance." (2006): 103-116.Bourdaa, Melanie. "This Is Not Marketing. This Is HBO: Branding HBO with Transmedia Storytelling." Networking Knowledge: Journal of the MeCCSA Postgraduate Network 7.1 (2014).Cati, Alice, and Maria Francesca Piredda. "Among Drowned Lives: Digital Archives and Migrant Memories in the Age of Transmediality." a/b: Auto/Biography Studies 32.3 (2017): 628-637.Flanagan, Martin, Andrew Livingstone, and Mike McKenny. The Marvel Studios Phenomenon: Inside a Transmedia Universe. New York: Bloomsbury Publishing, 2016.Foucault, Michel. "Authorship: What Is an Author?" Screen 20.1 (1979): 13-34.Freeman, Matthew. "Small Change – Big Difference: Tracking the Transmediality of Red Nose Day." VIEW Journal of European Television History and Culture 5.10 (2016): 87-96.Gambarato, Renira Rampazzo, Geane C. Alzamora, and Lorena Peret Teixeira Tárcia. "2016 Rio Summer Olympics and the Transmedia Journalism of Planned Events." Exploring Transmedia Journalism in the Digital Age. Hershey, PA: IGI Global, 2018. 126-146.Gifreu-Castells, Arnau. "Mapping Trends in Interactive Non-fiction through the Lenses of Interactive Documentary." International Conference on Interactive Digital Storytelling. Berlin: Springer, 2014.Gifreu-Castells, Arnau, Richard Misek, and Erwin Verbruggen. "Transgressing the Non-fiction Transmedia Narrative." VIEW Journal of European Television History and Culture 5.10 (2016): 1-3.Hadas, Leora. "Authorship and Authenticity in the Transmedia Brand: The Case of Marvel's Agents of SHIELD." Networking Knowledge: Journal of the MeCCSA Postgraduate Network 7.1 (2014).Hardy, Jonathan. "Mapping Commercial Intertextuality: HBO’s True Blood." Convergence 17.1 (2011): 7-17.Hassler-Forest, Dan. "Skimmers, Dippers, and Divers: Campfire’s Steve Coulson on Transmedia Marketing and Audience Participation." Participations 13.1 (2016): 682-692.Jenkins, Henry. “Transmedia 202: Further Reflections.” Confessions of an Aca-Fan.  31 July 2011. 〈 http://henryjenkins.org/blog/2011/08/defining_transmedia_further_re.html 〉 . ———. “Transmedia Storytelling 101.” Confessions of an Aca-Fan. 21 Mar. 2007.  〈 http://henryjenkins.org/blog/2007/03/transmedia_storytelling_101.html 〉 . ———. Convergence Culture: Where Old and New Media Collide. New York: New York University Press, 2006.Johnson, Derek. Media Franchising: Creative License and Collaboration in the Culture Industries. New York: New York UP, 2013.Karlsen, Joakim. "Aligning Participation with Authorship: Independent Transmedia Documentary Production in Norway." VIEW Journal of European Television History and Culture 5.10 (2016): 40-51.Kattenbelt, Chiel. "Theatre as the Art of the Performer and the Stage of Intermediality." Intermediality in Theatre and Performance 2 (2006): 29-39.Kerrigan, Susan, and J. T. Velikovsky. "Examining Documentary Transmedia Narratives through The Living History of Fort Scratchley Project." Convergence 22.3 (2016): 250-268.Van Luyn, Ariella, and Helen Klaebe. "Making Stories Matter: Using Participatory New Media Storytelling and Evaluation to Serve Marginalized and Regional Communities." Creative Communities: Regional Inclusion and the Arts. Intellect Press, 2015. 157-173.McClearen, Jennifer. "‘We Are All Fighters’: The Transmedia Marketing of Difference in the Ultimate Fighting Championship (UFC)." International Journal of Communication 11 (2017): 18.Mittell, Jason. "Playing for Plot in the Lost and Portal Franchises." Eludamos: Journal for Computer Game Culture 6.1 (2012): 5-13.O'Flynn, Siobhan. "Documentary's Metamorphic Form: Webdoc, Interactive, Transmedia, Participatory and Beyond." Studies in Documentary Film 6.2 (2012): 141-157.Riggs, Nicholas A. "Leaving Cancerland: Following Bud at the End of Life." Storytelling, Self, Society 10.1 (2014): 78-92.Ryan, Marie-Laure. “Transmedial Storytelling and Transfictionality.”  Poetics Today, 34.3 (2013): 361-388. 〈 https://doi.org/10.1215/03335372-2325250 〉 .Scolari, Carlos Alberto. "Transmedia Storytelling: Implicit Consumers, Narrative Worlds, and Branding in Contemporary Media Production." International Journal of Communication 3 (2009).Scott, Suzanne. “Who’s Steering the Mothership: The Role of the Fanboy Auteur in Transmedia Storytelling.” The Participatory Cultures Handbook. Eds. Aaron Delwiche and Jennifer Henderson. New York: Routledge, 2013. 43-53.Sokolova, Natalia. "Co-opting Transmedia Consumers: User Content as Entertainment or ‘Free Labour’? The Cases of STALKER. and Metro 2033." Europe-Asia Studies 64.8 (2012): 1565-1583.Stork, Matthias. "The Cultural Economics of Performance Space: Negotiating Fan, Labor, and Marketing Practice in Glee's Transmedia Geography." Transformative Works & Cultures 15 (2014).Waysdorf, Abby. "My Football Fandoms, Performance, and Place." Transformative Works & Cultures 18 (2015).Vandsoe, Anette. "Listening to the World. Sound, Media and Intermediality in Contemporary Sound Art." SoundEffects – An Interdisciplinary Journal of Sound and Sound Experience 1.1 (2011): 67-81.
    Type of Medium: Online Resource
    ISSN: 1441-2616
    RVK:
    Language: Unknown
    Publisher: Queensland University of Technology
    Publication Date: 2018
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  • 4
    Online Resource
    Online Resource
    Queensland University of Technology ; 2017
    In:  M/C Journal Vol. 20, No. 6 ( 2017-12-31)
    In: M/C Journal, Queensland University of Technology, Vol. 20, No. 6 ( 2017-12-31)
    Abstract: IntroductionMusicians and critics regard Australian jazz as vibrant and creative (Shand; Chessher; Rechniewski). From its tentative beginnings in the early twentieth century (Whiteoak), jazz has become a major aspect of Australia’s music and performance. Due to the large distances separating cities and towns, its development has been influenced by geographical isolation (Nikolsky; Chessher; Clare; Johnson; Stevens; McGuiness). While major cities have been the central hubs, it is increasingly acknowledged that regional centres also provide avenues for jazz performance (Curtis).This article discusses findings relating to transient musical populations shaped by geographical conditions, venue issues that are peculiar to the Northern region, and finally the challenges of cultural and parochial mindsets that North Queensland jazz musicians encounter in performance.Cairns and MackayCairns and Mackay are regional centres on the coast of Queensland, Australia. Cairns – population 156,901 in 2016 (ABS) – is a world famous tourist destination situated on the doorstep of the Great Barrier Reef (Thorp). Mackay – population 114,969 in 2016 (ABS) – is a lesser-known community with an economy largely underpinned by the sugar cane and coal mining industries (Rolfe et al. 138). Both communities lie North of the capital city Brisbane – Mackay in the heart of Central Queensland, and Cairns as the unofficial capital of Far North Queensland. Mackay and Cairns were selected for this study, not on representational grounds, but because they provide an opportunity to learn through case studies. Stake notes that “potential for learning is a different and sometimes superior criterion to representativeness,” adding, “that may mean taking the one most accessible or the one we can spend the most time with (451).”Musically, both regional centres have a number of venues that promote live music, however, only Cairns has a dedicated jazz club, the Cairns Jazz Club (CJC). Each has a community convention centre that brings high-calibre touring musicians to the region, including jazz musicians.Mackay is home to the Central Queensland Conservatorium of Music (CQCM) a part of the Central Queensland University that has offered conservatoire-style degree programs in jazz, contemporary music and theatre for over twenty-five years. Cairns does not have any providers of tertiary jazz qualifications.MethodologySemi-structured in-depth interviews were conducted with twenty-two significant individuals associated with the jazz communities in Mackay and Cairns over a twelve-month period from 2015 to 2016. Twelve of the interviewees were living in Cairns at the time, and ten were living in Mackay. The selection of interviewees was influenced by personal knowledge of key individuals, historical records located at the CQCM, and from a study by (Mitchell), who identified important figures in the Cairns jazz scene. The study participants included members of professional jazz ensembles, dedicated jazz audience members and jazz educators. None of the participants who were interviewed relied solely on the performance of jazz as their main occupation. All of the musicians combined teaching duties with music-making in several genres including rock, jazz, Latin and funk, as well as work in the recording and producing of recorded music. Combining the performance of jazz and commercial musical styles is a common and often crucial part of being a musician in a regional centre due to the low demand for any one specific genre (Luckman et al. 630). The interview data that was gathered during the study’s data collection phase was analysed for themes using the grounded theory research method (Charmaz). The following sections will discuss three areas of findings relating to some of the unique North Queensland influences that have impacted the development and sustainability of the two regional jazz communities.Transient Musical PopulationsThe prospect of living in North Queensland is an alluring proposition for many people. According to the participants in this study, the combination of work and a tropical lifestyle attracts people from all over the country to Cairns and Mackay, but this influx is matched by a high population turnover. Many musicians who move into the region soon move away again. High population turnover is a characteristic of several Northern regional centres such as the city of Darwin (Luckman, Gibson and Lea 12). The high growth and high population turnover in Cairns, in particular, was one of the highest in the country between 2006 and 2011 (ABS). The study participants in both regions believed that the transient nature of the local population is detrimental to the development and sustainability of the jazz communities. One participant described the situation in Cairns this way: “The tropics sort of lure them up there, tease them with all of the beauty and nature, and then spit them out when they realise it’s not what they imagined (interviewee 1, 24 Aug. 2016).” Looking more broadly to other coastal regional areas of Australia, there is evidence of the counter-urban flow of professionals and artists seeking out a region’s “natural and cultural environment” (Gibson 339). On the far North coast of New South Wales, Gibson examined how the climate, natural surroundings and cultural charms attracted city dwellers to that region (337). Similarly, most of the participants in this study mentioned lifestyle choices such as raising a family and living in the tropics as reasons to move to Cairns or Mackay. The prospect of working in the tourism and hospitality industry was found to be another common reason for musicians to move to Cairns in particular. In contrast to some studies (Salazar; Conradson and Latham) where it was found that the middle- to upper-classes formed the majority of lifestyle migrants, the migrating musicians identified by this study were mostly low-income earners seeking a combination of music work and other types of employment outside the music industry. There have been studies that have explored and critically reviewed the theoretical frameworks behind lifestyle migration (Benson and Osbaldiston) including the examination of issues and the motivation to ‘lifestyle migrate’. What is interesting in this current study is the focus of discussion on the post-migration effects. Study participants believe that most of the musicians who move into their region leave soon afterwards because of their disillusionment with the local music industry. Despite the lure of musical jobs through the tourism and hospitality industry, local musicians in Cairns tend to believe there is less work than imagined. Pub rock duos and DJs have taken most of the performance opportunities, which makes it hard for new musicians to compete.The study also reveals that Cairns jazz musicians consider it more difficult to find and collaborate with quality newcomers. This may be attributed to the smaller jazz communities’ demand for players of specific instruments. One participant explained, “There’s another bass player that just moved here, but he only plays by ear, so when people want to play charts and new songs, he can’t do it so it's hard finding the right guys up here at times (interviewee 2, 23 Aug. 2016).” Cairns and Mackay participants agreed that the difficulty of finding and retaining quality musicians in the region impacted on the ability of certain groups to be sustainable. One participant added, “It’s such a small pool of musicians, at the moment, I've got a new project ready to go and I've got two percussionists, but I need a bass player, but there is no bass player that I'm willing to work with (interviewee 3, 24 Aug. 2016).” The same participant has been fortunate over the years, performing with a different local group whose members have permanently stayed in the Cairns region, however, forging new musical pathways and new groups seemed challenging due to the lack of musical skills in some of the potential musicians.In Mackay, the study revealed a smaller influx of new musicians to the region, and study participants experienced the same difficulties forming groups and retaining members as their Cairns counterparts. One participant, who found it difficult to run a Big Band as well as a smaller jazz ensemble because of the transient population, claimed that many local musicians were lured to metropolitan centres for university or work.Study participants in both Northern centres appeared to have developed a tolerance and adaptability for their regional challenges. While this article does not aim to suggest a solution to the issues they described, one interesting finding that emerged in both Cairns and Mackay was the musicians’ ability to minimise some of the effects of the transient population. Some musicians found that it was more manageable to sustain a band by forming smaller groups such as duos, trios and quartets. An example was observed in Mackay, where one participant’s Big Band was a standard seventeen-piece group. The loss of players was a constant source of anxiety for the performers. Changing to a smaller ensemble produced a sense of sustainability that satisfied the group. In Cairns, one participant found that if the core musicians in the group (bass, drums and vocals) were permanent local residents, they could manage to use musicians passing through the region, which had minimal impact on the running of the group.  For example, the Latin band will have different horn players sit in from time to time. When those performers leave, the impact on the group is minimal because the rhythm section is comprised of long-term Cairns residents.Venue Conditions Heat UpAt the Cape York Hotel in Cairns, musicians and audience members claimed that it was uncomfortable to perform or attend Sunday afternoon jazz gigs during the Cairns summer due to the high temperatures and non air-conditioned venues. This impact of the physical environment on the service process in a venue was first modelled and coined the ‘Servicescape’ by Bitner (57). The framework, which includes physical dimensions like temperature, noise, space/function and signage, has also been further investigated in other literature (Minor et al.; Kubacki; Turley and Fugate). This model is relevant to this study because it clearly affects the musician’s ability to perform music in the Northern climate and attract audiences. One of the regular musicians at the Cape York Hotel commented: So you’re thinking, ‘Well, I’m starting to create something here, people are starting to show up’, but then you see it just dwindling away and then you get two or three weeks of hideously hot weather, and then like last Sunday, by the time I went on in the first set, my shirt was sticking to me like tissue paper… I set up a gig, a three-hour gig with my trio, and if it’s air conditioned you’re likely to get people but if it’s like the Cape York, which is not air conditioned, and you’re out in the beer garden with a tin roof over the top with big fans, it’s hideous‘. (Interviewee 4, 24 Aug. 2016)The availability of venues that offer live jazz is limited in both regions. The issue was twofold: firstly, the limited availability of a larger venue to cater for the ensembles was deemed problematic; and secondly, the venue manager needed to pay for the services of the club, which contributed to its running costs. In Cairns, the Cape York Hotel has provided the local CJC with an outdoor beer garden as a venue for their regular Sunday performances since 2015. The president of the CJC commented on the struggle for the club to find a suitable venue for their musicians and patrons. The club has had residencies in multiple venues over the last thirty years with varying success. It appears that the club has had to endure these conditions in order to provide their musicians and audiences an outlet for jazz performance. This dedication to their art form and sense of resilience appears to be a regular theme for these Northern jazz musicians.Minor et al. (7) recommended that live music organisers needed to consider offering different physical environments for different events (7). For example, a venue that caters for a swing band might include a dance floor for potential dancers or if a venue catered for a sit down jazz show, the venue might like to choose the best acoustic environment to best support the sound of the ensemble.  The research showed that customers have different reasons for attending events, and in relation to the Cape York Hotel, the majority of the customers were the CJC members who simply wanted to enjoy their jazz club performances in an air conditioned environment with optimal acoustics as the priority. Although not ideal, the majority of the CJC members still attended during the summer months and endured the high temperatures due to a lack of venue suitability.Parochial MindsetsOne of the challenging issues faced by many of the participants in both regions was the perceived cultural divide between jazz aficionados and general patrons at many venues. While larger centres in Australia have enjoyed an international reputation as creative hubs for jazz such as Melbourne and Sydney (Shand), the majority of participants in this study believed that a significant portion of the general public is quite parochial in their views on various musical styles including jazz. Coined the ‘bogan factor’, one participant explained, “I call it the bogan factor. Do you think that's an academic term? It is now” (interviewee 5, 17 Feb. 2016). They also commented on dominant cultural choices of residents in these regions: “It's North Queensland, it's a sport orientated, 4WD dominated place. Culturally they are the main things that people are attracted to” (interviewee 5, 17 Feb. 2016). These cultural preferences appear to affect the performance opportunities for the participants in Cairns and Mackay.Waitt and Gibson explored how the Wollongong region was chosen as an area for investigation to see if city size mattered for creativity and creativity-led regeneration (1224). With the ‘Creative Class’ framework in mind (Florida), the researchers found that Wollongong’s primarily blue-collar industrial identity was a complex mixture of cultural pursuits including the arts, sport and working class ideals (Waitt and Gibson 1241). This finding is consistent with the comments of study participants from Cairns and Mackay who believed that the identities of their regions were strongly influenced by sport and industries like mining and farming. One Mackay participant added, “I think our culture, in itself, would need to change to turn more people to jazz. I can’t see that happening. That’s Australia. You’re fighting against 200 years of sport” (interviewee 6, 12 Feb. 2016). Performing in Mackay or Cairns in venues that attract various demographics can make it difficult for musicians playing jazz. A Cairns participant added, “As Ingrid James once told me, ‘It's North Queensland, you’ve got an audience of tradesman, they don't get it’. It's silly to think it's going to ever change” (interviewee 7, 26 Aug. 2016). One Mackay participant believed that the lack of appreciation for jazz in regional areas was largely due to a lack of exposure to the art form. Most people grow up listening to other styles of music in their households.Another participant made the point that regardless of the region’s cultural and leisure-time preferences, if a jazz band is playing in a football club, you must expect it to be unpopular. Many of the research participants emphasised that playing in a suitable venue is paramount for developing a consistent and attentive audience. Choosing a venue that values and promotes the style of jazz music that the musicians are performing could help to attract more jazz fans and therefore build a sustainable jazz community.Refreshingly, this study revealed that musicians in both regions showed considerable resilience in dealing with the issue of parochial mindsets, and they have implemented methods to help educate their audiences. The audience plays a significant part in the development and future of a jazz community (Becker; Martin). For the Central Queensland Conservatorium of Music in Mackay, part of the ethos of the institution is to provide music performance and educational opportunities to the region. One of the lecturers who made a significant contribution to the design of the ensemble program had a clear vision to combine jazz and popular music styles in order to connect with a regional audience. He explained, “The popular music strand of the jazz program and what we called the commercial ensembles was very much birthed out of that concept of creating a connection with the community and making us more accessible in the shortest amount of time, which then enabled us to expose people to jazz” (interviewee 8, 20 Mar. 2016).In a similar vein, several Cairns musicians commented on how they engaged with their audiences through education. Some musicians attempted to converse with the patrons on the comparative elements of jazz and non-jazz styles, which helped to instil some appreciation in patrons with little jazz knowledge. One participant cited that although not all patrons were interested in an education at a pub, some became regular attendees and showed greater appreciation for the different jazz styles. These findings align with other studies (Radbourne and Arthurs; Kubacki; Kubacki et al.), who found that audiences tend to return to arts organizations or events more regularly if they feel connected to the experience (Kubacki et al. 409).ConclusionThe Cairns and Mackay jazz musicians who were interviewed in this study revealed some innovative approaches for sustaining their art form in North Queensland. The participants discussed creative solutions for minimising the influence of a transient musician population as well as overcoming some of the parochial mindsets in the community through education. The North Queensland summer months proved to be a struggle for musicians and audience members alike in Cairns in particular, but resilience and commitment to the music and the social network of jazz performers seemed to override this obstacle. Although this article presents just a subset of the findings from a study of the development and sustainability of the jazz communities in Mackay and Cairns, it opens the way for further investigation into the unique issues faced. Deeper understanding of these issues could contribute to the ongoing development and sustainability of jazz communities in regional Australia.ReferencesAustralian Bureau of Statistics. "Mackay (Statistical Area 2), Cairns (R) (Statistical Local Area), Census 2016." Canberra: Australian Bureau of Statistics.———. "Perspectives on Regional Australia: Population Growth and Turnover in Local Government Areas (Lgas), 2006-2011." Canberra: Australian Bureau of Statistics.Becker, H. Art Worlds. Berkeley, CA: University of California Press, 1982.Benson, Michaela, and Nick Osbaldiston. "Toward a Critical Sociology of Lifestyle Migration: Reconceptualizing Migration and the Search for a Better Way of Life." The Sociological Review 64.3 (2016): 407-23.Bitner, Mary Jo. "Servicescapes: The Impact of Physical Surroundings on Customers and Employees." The Journal of Marketing (1992): 57-71. Charmaz, K. Constructing Grounded Theory. 2nd ed. Thousand Oaks, California: Sage, 2014. Chessher, A. "Australian Jazz Musician-Educators: An Exploration of Experts' Approaches to Teaching Jazz." Sydney: University of Sydney, 2009. Clare, J. Bodgie Dada and the Cult of Cool: Jazz in Australia since the 1940s. Sydney: University of New South Wales Press, 1995. Conradson, David, and Alan Latham. "Transnational Urbanism: Attending to Everyday Practices and Mobilities." Journal of Ethnic and Migration Studies 31.2 (2005): 227-33. Curtis, Rebecca Anne. "Australia's Capital of Jazz? The (Re)creation of Place, Music and Community at the Wangaratta Jazz Festival." Australian Geographer 41.1 (2010): 101-16. Florida, Richard. The Rise of the Creative Class: And How It’s Transforming Work, Leisure, Community and Everyday Life. Melbourne, Victoria: Pluto Press Australia, 2003. Gibson, Chris. "Migration, Music and Social Relations on the NSW Far North Coast." Transformations 2 (2002): 1-15. ———. "Rural Transformation and Cultural Industries: Popular Music on the New South Wales Far North Coast." Australian Geographical Studies 40.3 (2002): 337-56. Johnson, Bruce. The Inaudible Music: Jazz, Gender and Australian Modernity. Strawberry Hills, NSW: Currency Press, 2000. Kubacki, Krzysztof. "Jazz Musicians: Creating Service Experience in Live Performance." International Journal of Contemporary Hospitality Management 20.4 (2008): 401- 13. ———, et al. "Comparing Nightclub Customers’ Preferences in Existing and Emerging Markets." International Journal of Hospitality Management 26.4 (2007): 957-73. Luckman, S., et al. "Life in a Northern (Australian) Town: Darwin's Mercurial Music Scene." Continuum: Journal of Media & Cultural Studies 22.5 (2008): 623-37. ———, Chris Gibson, and Tess Lea. "Mosquitoes in the Mix: How Transferable Is Creative City Thinking?" Singapore Journal of Tropical Geography 30.1 (2009): 70-85. Martin, Peter J. "The Jazz Community as an Art World: A Sociological Perspective." Jazz Research Journal 2.1 (2005): 5-13. McGuiness, Lucian. "A Case for Ethnographic Enquiry in Australian Jazz." Sydney: University of Sydney, 2010.Minor, Michael S., et al. "Rock On! An Elementary Model of Customer Satisfaction with Musical Performances." Journal of Services Marketing 18.1 (2004): 7-18. Mitchell, A. "Jazz on the Far North Queensland Resort Circuit: A Musician's Perspective." Proceedings of the History & Future of Jazz in the Asia-Pacific Region. Eds. P. Hayward and G. Hodges. Vol. 1. Hamilton Island, Australia: Central Queensland Conservatorium of Music, 2004. Nikolsky, T. "The Development of the Australian Jazz Real Book." Melbourne: RMIT University, 2012. Radbourne, Jennifer, and Andy Arthurs. "Adapting Musicology for Commercial Outcomes." 9th International Conference on Arts and Cultural Management (AIMAC 2007), 2007.Rechniewski, Peter. The Permanent Underground: Australian Contemporary Jazz in the New Millennium. Platform Papers 16. Redfern, NSW: Currency House, 2008. Rolfe, John, et al. "Lessons from the Social and Economic Impacts of the Mining Boom in the Bowen Basin 2004-2006." Australasian Journal of Regional Studies 13.2 (2007): 134-53. Salazar, Noel B. "Migrating Imaginaries of a Better Life … until Paradise Finds You." Understanding Lifestyle Migration. Springer, 2014. 119-38. Shand, J. Jazz: The Australian Accent. Sydney: UNSW Press, 2009.Stake, Robert E. "Qualitative Case Studies." The Sage Handbook of Qualitative Research. Eds. Norman K. Denzin and Yvonna S. Lincoln. 3rd ed. Thousand Oaks, CA: Sage, 2005. 443-66. Stevens, Timothy. "The Red Onion Jazz Band at the 1963 Australian Jazz Convention." Musicology Australia 24.1 (2001): 35-61. Thorp, Justine. "Tourism in Cairns: Image and Product." Journal of Australian Studies 31.91 (2007): 107-13. Turley, L., and D. Fugate. "The Multidimensional Nature of Service Facilities." Journal of Services Marketing 6.3 (1992): 37-45. Waitt, G., and C. Gibson. "Creative Small Cities: Rethinking the Creative Economy in Place." Urban Studies 46.5-6 (2009): 1223-46. Whiteoak, J. "'Jazzing’ and Australia's First Jazz Band." Popular Music 13.3 (1994): 279-95. 
    Type of Medium: Online Resource
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  • 5
    Online Resource
    Online Resource
    Queensland University of Technology ; 2016
    In:  M/C Journal Vol. 19, No. 2 ( 2016-05-04)
    In: M/C Journal, Queensland University of Technology, Vol. 19, No. 2 ( 2016-05-04)
    Abstract: What does it mean to be a mentor? Is there a common understanding or can a mentor be defined according to the context mentoring acts occur in? This issue of M/C Journal explores these questions in light of the societal and cultural context we live in today. The modern world is being transformed by complex and changing societal and cultural aspects, thus mentoring is an evolving notion (Bearman et al.). However mentorship is something that many people experience in their lives and accordingly it can be considered as a transformative phenomenon worthy of ongoing consideration.The term mentor first emerged in Greek mythology, when Odysseus entrusted his son Telemachus to his friend Mentor for guidance, support and care. Traditionally the role of a mentor is that of nurturing, guiding, protecting, coaching, and supporting another. Since Telemachus’s experience of mentoring was reported in Homer’s Odyssey, the conception of the act of mentorship and the role of mentors has grown in relevance within modern society. The concept of mentorship has proven readily transferable to a range of contemporary contexts in education, business, the arts and more.Mentoring is realised in different forms and locations: it occurs in social groups; it exists in major corporations and is common within communities to bring people together. Mentoring is generally viewed as a strategy to encourage personal and professional growth, thus the phenomenon of the mentor has the opportunity to permeate our everyday lives in both a conscious and unconscious sense. Mentorship can be either informal or formal.  Informal mentorship is naturally occurring and is often focused on a need identified by the mentee (Lentz and Allen). Formal mentorships however, are arranged partnerships that often arise from a formal program and have specific goals to achieve (Kwan and Lopez-Real). Traditional mentoring tends to conform to a hierarchical structure where the more experienced mentor holds the power balance, however more contemporary forms of mentorship are underpinned by mutuality and are reciprocal in nature.  This brief collection of articles within this issue highlights mentoring in a variety of mentorship circumstances. The articles describe and provide examples of a variety of mentorships. Those that are hierarchal, reciprocal or asymmetrical and those that are formal and informal.  In the feature article, Angelina Ambrosetti explores the rise of the teacher as mentor and how this image is portrayed through film.  She questions whether film provides a realistic image of teachers and whether all teachers can be considered as a mentor to their students. Reader response theory is used to explore the characteristics and actions of teachers in a selection of recent popular films that portray the teacher as a mentor.  The concept of cooperative mentorship is investigated within the context of family and the use of social media in the article written by Milovan Savic, Anthony McCosker and Paula Geldens. Social media use and its impact upon the family structure is a common topic that is negatively framed in the media. Although the family structure is seen as hierarchical, the authors discuss the need to flip this towards a more asymmetrical arrangement whereby social media use is negotiated through positive processes.  Peer mentoring is having an increased presence in different forms within higher education. Denise Beckton, Ulrike Sturm and Donna Lee Brien examine the notion of peer to peer mentoring within an online postgraduate course. They discuss how peer mentoring inadvertently occurred between the participants whilst they engaged in course related tasks, and how this provided opportunities for an organic form of support and collaboration to occur. In examining mentorship in the 21st century, Diane Lorenzetti and Bonnie Lashewicz ask the question: Is mentorship simply in vogue or has it become indispensable for personal and professional development? They examine a selection of articles published in the New York Times that portray mentorship and delve into meanings of mentoring that are derived from them. They compare these real accounts of informal, organic mentoring with the meanings we academically ascribe to mentorship. Mentoring within a reality television context facilitates, in many instances, an opportunity in which to rise into the creative class. In her article, Carla Rocavert delves into the role of the mentor as a plot device in scripted television and popular film. She examines both the good and evil sides of mentoring and how the roles mentors play provide a setting for entertainment.This short collection has indicated just a few of the experiences and representations of mentoring currently emerging. There is no doubt that these forms of relational learning are becoming more diverse and important, as collaborative, informal and networked learning opportunities continue to grow. We hope that this collection provides insight into the world of mentorship and encourages further scholarship into the topic. ReferencesBearman, Steve, Stacey Blake-Beard, Laurie Hunt and Faye Crosby. “New Directions in Mentoring.” The Blackwell Handbook of Mentoring: A Multiple Perspectives Approach. Eds. Tammy D. Allen and Lillian T. Eby. Malden, MA: Blackwell, 2007. 375-95.Kwan, T., and F. Lopez-Real. “Mentors' Perceptions of Their Roles in Mentoring Student Teachers.” Asia-Pacific Journal of Teacher Education 33.3 (2005): 275-87.Lentz, Elizabeth, and Tammy D. Allen. “Reflections on Naturally Occurring Mentoring Relationships.” The Blackwell Handbook of Mentoring: A Multiple Perspectives Approach. Eds. Tammy D. Allen and Lillian T. Eby. Malden, MA: Blackwell, 2007. 159-162.
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  • 6
    Online Resource
    Online Resource
    Queensland University of Technology ; 2016
    In:  M/C Journal Vol. 19, No. 2 ( 2016-05-04)
    In: M/C Journal, Queensland University of Technology, Vol. 19, No. 2 ( 2016-05-04)
    Abstract: IntroductionAs the teaching staff working in a university postgraduate program—the Graduate Certificate of Creative Industries (Creative Practice) at Central Queensland University, Australia—an ongoing concern has been to ensure our students engage with the digital course content (delivered via the Moodle learning management system). This is an issue shared across the sector (La Pointe and Reisetter; Dargusch et al.) and, in our case, specifically in the area of students understanding how this online course content and tasks could benefit them in a program that is based around individual projects. As such, we are invested in enhancing student engagement both within the framework of this individual program and at an institution level. Like many institutions which now offer degrees which are either partially or fully online, the program in question offers a blended learning environment, with internal students also expected to engage with online materials (Rovai and Jordan; Colis and Moonen). The program was developed in 2011, first offered in 2012, and conducted two and sometimes three terms a year since then.Within the first year of delivery, low levels of student participation in online learning were identified as problematic. This issue was addressed using strategies that made use of characteristic strengths among our creative industries students, by developing and linking a peer-to-peer mentoring approach to our blended learning course design. Our challenge in this (as project facilitators and as teachers) has been to devise strategies to shift the students from reluctant to engaged online content users. A key strategy has evolved around introducing peer-mentoring as an intrinsic behaviour in the courses in the program. While not using a full case study approach, we do offer this singular instance for consideration as “much can be learned from a particular case” (Merriam 51). The below is based on our own observations, together with formal and informal student feedback gathered since 2012.Mentors and MentoringThe term mentor can have different meanings depending on the context in which the phrase is used. Ambrosetti and Dekkers note that “it is evident from the literature that there is no single definition for mentoring” (42). Drawing on an array of literature from a number of disciplines to qualify the definition of the term mentoring, Ambrosetti and Dekkers have identified a series of theorists whose definitions demonstrate the wide-ranging interpretation of what this act might be. Interestingly, they found that, even within the relatively narrow context of pre-service teacher research, words used to identify the term mentor varied from relatively collegial descriptors for the established teacher such as supporter, friend, collaborator, role model, and protector, to more formalised roles including trainer, teacher, assessor, and evaluator. The role to be played by a mentor—and how it is described—can also vary according to parameters around, and the purpose of, the mentoring relationship. That is, even though “mentoring, as described in literature, generally involves supporting and providing feedback to the mentee without judgment or criteria” (43), the dynamics of the mentor-mentee relationship may influence the perception and the nature of these roles. For example, the mentoring relationship between a teacher and pre-service teacher may be perceived as hierarchical whereby knowledge and feedback is “passed down” from mentor to mentee, that is, from a more authoritative, experienced figure to a less knowledgeable recipient. As such, this configuration implies a power imbalance between the roles.The relationships involved in peer-to-peer mentoring can be similarly defined. In fact, Colvin and Ashman describe the act of peer-mentoring as “a more experienced student helping a less experienced student improve overall academic performance”, and a relationship that “provides advice, support, and knowledge to the mentee” (122). Colvin and Ashman’s research also suggests that “if mentors and mentees do not have a clear sense of their roles and responsibilities, mentors will find it difficult to maintain any sort of self‐efficacy” (122)—a view that is held by others researchers in this field (see Hall et al.; Reid; Storrs, Putsche and Taylor). However, this collective view of peer-to-peer mentorship was not what we aimed to foster. Instead, we wanted our courses and program to both exhibit and inculcate practices and processes which we felt are more in line with our understanding of the creative industries, including a more organic, voluntary and non-hierarchical approach to peer-to-peer mentorship. This could use Ambrosetti and Dekker’s less hierarchical descriptors of supporter, friend, and collaborator listed above.Student CohortThe student cohort in this program regularly includes on-campus and distance education students in approximately equal ratios, with those studying by distance often geographically very widely dispersed across Australia, and sometimes internationally. The students in this program come from a diverse spectrum of creative industries’ art forms, including creative writing, digital media, film, music, and visual arts. Most enter the program with advanced skills, undergraduate or equivalent qualifications and/or considerable professional experience in their individual areas of creative practice and are seeking to add a postgraduate-level of understanding and scholarly extension to this practice (Kroll and Brien; Webb and Brien). Students also utilise a wide range of learning styles and approaches when developing and completing the creative works and research-informed reflective reports which comprise their assessment. All the students in the program’s courses utilise, and contribute to, a single online Moodle site each term. Some also wish to progress to research higher degree study in creative practice-led research projects (Barrett and Bolt) after completing the program.Applying Peer-to-Peer Mentoring in a Project-Based ProgramThe student cohort in this program is diverse, both geographically and in terms of the area of individual creative industries’ specialisation and the actual project that each student is working on. This diversity was a significant factor in the complexity of the challenge of how to make the course online site and its contents and tasks (required and optional) relevant and engaging for all students. We attempted to achieve this, in part, by always focusing on content and tasks directly related to the course learning outcomes and assessment tasks, so that their usefulness and authenticity in terms of the student learning journey was, we hoped, obvious to students. While this is a common practice in line with foundational conceptions of effective learning and teaching in higher education, we also proposed that we might be able to insure that course content was accessed and engaged with, and tasks completed, by linking the content and tasks in Moodle to the action of mentoring. In this, students were encouraged to discuss their projects in the online discussion forum throughout the term. This began with students offering brief descriptions of their projects as they worked through the project development stage, to reports on progress including challenges and problems as well as achievements. Staff input to these discussions offered guidance—both through example and (at times) gentle direction—on how students could also give collegial advice to other students on their projects. This was in terms of student knowledge and experience gained from previous work plus that learned during the program. In this, students reported on their own activities and how learning gained could potentially be used in other professional fields, as for example: “I specifically enjoyed the black out activity and found the online videos exceptional, inspiring and innovating. I really enjoyed this activity and it was something that I can take away and use within the classroom when educating” (‘Student 1’, week 8, Term 1 2015). Students also gave advice for others to follow: “I understand that this may not have been the original intended goal of Free Writing—but it is something I would highly recommend … students to try and see if it works for you” (‘Student 2’, week 5, Term 1 2015). As each term progressed, and trust built up—a key aspect of online collaboration (Holton) as well as a fruitful mentoring relationship (Allen and Poteet)—joint problem solving also began to take place in these discussions.As most of the students never interact face-to-face during the term, the relative impersonality of the online discussions in Moodle, although certainly not anonymous, seemed to provide a safe platform for peer-to-peer mentoring, even when this was offered by those who were also interacting in class as well. As facilitators of this process, we also sought to model best-practice interaction in this communication and ensure that any posts were responded to in an encouraging and timely manner (Aragon). As a result, the traffic within these forums generally increased each week so that, by the end of the term, every student (both external and internal) had contributed significantly to online discussions—even those who appeared to be more reluctant participants in the beginning weeks of the term. Strategies to Facilitate Peer-to-Peer MentoringSeeking to facilitate this process, we identified discrete points within the term’s course delivery at which we would encourage a greater level of engagement with the online resources and, through this, also encourage more discussion in the online discussion forum. One of the strategies we employed was to introduce specific interactions as compulsory components of the course but, at the same time, always ensuring that these mandated interactions related directly to assessment items. For example, a key assessment task requires students to write reflectively about their creative work and processes. We duly included information and examples of reflective writing as resources online. In order to further develop this skill for both internal and external students, we adopted an active and iterative learning approach to this task by asking students to write reflectively, each week, about the online resources provided to them. In asking students to do this, we reiterated that, at the end of term, a core part of the assessment item was that each student would be asked to describe, analyse and reflect on how they used these resources to facilitate their creative practice. At the end of the term, therefore, each student could collate his or her weekly responses, and use these as part of this assessment task. However, before this final reflection needed to be completed, these reflective musings were already being refined and extended as a result of the commentaries offered by other students responding to these weekly reflections. In this, these commenting students were, in fact, playing the role of peer-to-peer mentors, assisting each other to enhance their abilities in reflective thinking and writing.It should be stated that neither formal mentoring roles nor expectations of the process or its outcomes were pre-determined, defined or outlined to students by the teaching staff or communicated directly to them in any way (such as via the course materials). Instead, internal and distance students were encouraged to communicate with each other and offer guidance, help and support to each other (but which was never described as peer-to-peer mentorship) via their use of the Moodle learning managements system as both a group communication tool and a collaborative learning resource (Dixon, Dixon and Axmann). It is common for creative practitioners to collect data in the form of objects, resources, tools, and memories in order to progress their work and this habit has been termed that of the “bowerbird” (Brady). Knowing that it likely that many of our students are already proficient bowerbirds with many resources in their personal collections, we also facilitated a peer-to-peer mentoring activity in the form of an online competition. This competition asked students to post their favourite interactive resource onto the Moodle site, accompanied by a commentary explaining why and how it could be used. Many students engaged with these peer-posted resources and then, in turn, posted reflections on their usefulness, or not, for their own personal practice and learning. This, in turn, engendered more resources to be posted, shared, and discussed in terms of project problem-solving and, thus, became another ongoing activity that encouraged students to act as increasingly valued peer-mentors to each other.The Practical Application of Peer-to-Peer MentoringEach term, it is a course requirement that the student cohort, both internal and external, combine to create a group outcome—an exhibition of their creative work (Sturm, Beckton and Brien). For some students, the work exhibited is completed; for others, particularly part-time students, the work shown is frequently still in progress. Given that the work in the student exhibition regularly includes music and creative writing as well as visual art, this activity forces students to engage with their peers in ways that most of them have not previously encountered. This interaction includes communication across the internal and distance members of the cohort to determine what work will be included in the exhibition, and how work will be sent for display by external students, as well as liaising in relation to range of related considerations including: curatorial (what the exhibition will be named, and how work is to be displayed), cataloguing (how the works, and their contributors, are to be described), and the overall design of the catalogue and invitation (Sturm, Beckton and Brien). Students make these decisions, as a group, with guidance from staff mainly being offered in terms of practical information (such as what days and times the exhibition space can be accessed) and any limitations due to on-site health and safety considerations and other university-wide regulations.Student feedback has been very positive in relation to this aspect of the course (Sturm, Beckton and Brien), and its collective nature is often remarked on in both formal and informal feedback. We are also finding that some prospective students are applying to the program with a knowledge of this group exhibition and some information about how it is achieved. After graduation, students have reported that this experience of peer-to-peer working across the spectrum of creative industries’ art forms has given them a confidence that they were able to apply in real work situations and has, moreover been a factor that directly led to relevant employment. One student offered in unsolicited feedback: “It was a brilliant course that I gained a lot from. One year on, I have since released another single and work as an artist manager, independently running campaigns for other artists. The course also helped make me more employable as well, and I now work … as a casual admin and projects officer” (Student 3, 2015).Issues Arising from Peer-to-Peer MentoringAn intrinsic aspect of facilitating and encouraging this peer-to-peer mentoring was to allow a degree of latitude in relation to student online communication. The week-to-week reflection on the online resources was, for instance, the only mandated activity. Other participation was modeled and encouraged, but left to students as to how often and when they participated, as well as the length of their posts. In each term, we have found student involvement in discussions increased throughout the term, and tended to exceed our expectations in both quantity and quality of posts.We have also found that the level of intimate detail offered, and intimacy developed, in the communications was far greater than we had initially anticipated, and that there were occasions when students raised personal issues. Initially, we were apprehensive about this, particularly when one student discussed past mental health challenges. At the time, we discussed that the creative arts – whether in terms of its creation or appreciation – are highly personal practices (Sternberg), and that the tone taken by many of the creative individuals, theorists, and researchers whose materials we use as resources was often personally revealing (see, for example, Brien and Brady). By not interfering, other than ensuring that the tone students used with each other was always respectful and focused on the professional aspects of what was being discussed, we observed that this personal revelation translated into high levels of engagement in the discussions, and indeed, encouraged peer support and understanding. Thus, in terms of the student who revealed information about past health issues and who at one stage had considered withdrawing from the course, this student later related to staff—in an unsolicited communication—that these discussions led to him feeling well supported. This student has, moreover, continued to work on related creative practice projects after completing the program and, indeed, is now considering continuing onto Masters level studies.ConclusionIn relation to much of the literature of mentoring, this experience of student interaction with others through an online discussion board appears to offer a point of difference. While that literature reports on other examples of peer-to-peer mentoring, most of these follow the seemingly more usual vertical mentoring model (that is, one which is hierarchical), rather than what developed organically in our case as a more horizontal mode. This is, moreover, a mode which has many synergies with the community of practice and collaborative problem solving models which are central to the creative industries (Brien and Bruns).Collings, Swanson, and Watkins have reported on the positive impact of peer mentoring on student wellbeing, integration, and retention. In terms of effects and student outcomes, although we have not yet collected data on these aspects of this activity, our observations together with informal and University-solicited feedback suggests that this peer-to-peer mentoring was useful (in terms of their project work) and affirming and confidence-building (personally and professionally) for students who are both mentors and mentees. These peer-to-peer mentoring activities assisted in developing, and was encouraged by, an atmosphere in which students felt it was appropriate and safe to both offer support and critique of each others’ work and ideas, as well as encouragement when students felt discouraged or creatively blocked. Students, indeed, reported in class and online that this input assisted them in moving through their projects and, as program staff, we saw that that this online space created a place where collaborative problem-solving could be engaged in as the need arose—rather than in a more forced manner. As teachers, we also found these students became our post-graduate colleagues in the way more usually experienced in the doctoral supervisor-student relationship (Dibble and Loon).The above reports on a responsive learning and teaching strategy that grew out of our understanding of our students’ needs that was, moreover, in line with our institution’s imperatives. We feel this was a successful and authentic way of involving students in online discussions, although we did not originally foresee that they would become mentors in the process. The next step is to develop a project to formally evaluate this aspect of this program and our teaching, as well as whether (or how) they reflect the overarching discipline of the creative industries in terms of process and philosophy. ReferencesAllen, Tammy D., and Mark L. Poteet. “Developing Effective Mentoring Relationships: Strategies from the Mentor’s Viewpoint.” The Career Development Quarterly 48.1 (1999): 59–57.Ambosetti, Angelina, and John Dekkers. “The Interconnectedness of the Roles of Mentors and Mentees in Pre-Service Teacher Education Mentoring Relationships.” Australian Journal of Teaching Education 35.6 (2010): 42–55.Aragon, Steven R. “Creating Social Presence in Online Environments.” New Directions for Adult and Continuing Education 100 (2003): 57–68. Barrett, Estelle, and Barbara Bolt, eds. Practice as Research: Approaches to Creative Arts Enquiry. London: I.B. Tauris, 2007.Brady, Tess. “A Question of Genre: Demystifying the Exegesis.” TEXT: Journal of the Australian Association of Writing Programs 4.1 (2000). 1 Mar. 2016 〈 http://www.textjournal.com.au/april00/brady.htm 〉 .Brien, Donna Lee, and Tess Brady. “Collaborative Practice: Categorising Forms of Collaboration for Practitioners.” TEXT: The Journal of the Australian Association of Writing Programs 7.2 (2003). 1 Mar. 2016 〈 http://www.textjournal.com.au/oct03/brienbrady.htm 〉 .Brien, Donna Lee, and Axel Bruns. “Editorial.” M/C Journal 9.2 (2006) 1 Mar. 2016 〈 http://www.textjournal.com.au/oct03/brienbrady.htm 〉 .Central Queensland University. CB82 Graduate Certificate in Creative Industries. 2016. 1 Mar. 2016 〈 http://handbook.cqu.edu.au/programs/index?programCode=CB82 〉 .Colis, B., and J. Moonen. Flexible Learning in a Digital World: Experiences and Expectations. London: Kogan-Page, 2001.Collings, R., V. Swanson and R. Watkins. “The Impact of Peer Mentoring on Levels of Student Wellbeing, Integration and Retention: A Controlled Comparative Evaluation of Residential Students in U.K. Higher Education.” Higher Education 68 (2014): 927–42.Colvin, Janet W., and Miranda Ashman. “Roles, Risks and Benefits of Peer Mentoring Relationships in Higher Education.” Mentoring and Tutoring: Partnership in Learning 18.2 (2010): 121–34. Dargusch, Joanne, Lois R. Harris, Kerry Reid-Searl, and Benjamin Taylor. “Getting the Message Through: Communicating Assessment Expectations to First Year Students.” Australian Association of Research in Education Conference. Fremantle, WA: 2015.Dibble, Brian, and Julienne van Loon. “The Higher Degree Research Journey as a Three Legged Race.” TEXT: Journal of the Australian Association of Writing Programs 8.2 (2004). 20 Feb. 2016 〈 http://www.textjournal.com.au/oct04/dibble_vanloon.htm 〉 .Dixon, Robert, Kathryn Dixon, and Mandi Axmann. “Online Student Centred Discussion: Creating a Collaborative Learning Environment.” Hello! Where Are You in the Landscape of Educational Technology: Proceedings ASCILITE. Melbourne: ASCILITE, 2008. 256–264.Hall, Kendra M., Rani Jo Draper, Leigh K. Smith, and Robert V. Bullough. “More than a Place to Teach: Exploring the Perceptions of the Roles and Responsibilities of Mentor Teachers.” Mentoring & Tutoring: Partnership in Learning 16.3 (2008): 328–45.Holton, Judith A. “Building Trust and Collaboration in a Virtual Team.” Team Performance Management: An International Journal 7.3/4 (2001): 36–47.Kroll, Jeri, and Donna Lee Brien. “Studying for the Future: Training Creative Writing Postgraduates for Life after Degrees.” Australian Online Journal of Arts Education 2.1 (2006): 1–13.La Pointe, Loralee, and Marcy Reisetter. “Belonging Online: Students’ Perceptions of the Value and Efficacy of an Online Learning Community.” International Journal on E-Learning 7.4 (2008): 641–65.Merriam, Sharan B. Qualitative Research: A Guide to Design and Implementation. San Francisco, CA: Jossey-Bass, 2009.Reid, E. Shelley. “Mentoring Peer Mentors: Mentor Education and Support in the Composition Program.” Composition Studies 36.2 (2008): 51–79.Rovai, A.P., and Hope M. Jordan. “Blended Learning and Sense of Community: A Comparative Analysis with Traditional and Fully Online Graduate Courses.” Virginia: Regent University, 2004. 20 Feb. 2016 〈 http://www.irrodl.org/index.php/irrodl/article/view/192/274 〉 .Storrs, D., L. Putsche, and A. Taylor. “Mentoring Expectations and Realities: An Analysis of Metaphorical Thinking among Female Undergraduate Protégés and Their Mentors in a University Mentoring Programme.” Mentoring & Tutoring: Partnership in Learning 16.2 (2008): 175–88. Sternberg, Robert. The Nature of Creativity: Contemporary Psychological Perspectives. Cambridge: Cambridge UP, 1988.Sturm, Ulrike, Denise Beckton, and Donna Lee Brien. “Curation on Campus: An Exhibition Curatorial Experiment for Creative Industries Students.” M/C Journal 18.4 (2015). 12 Feb. 2016 〈 http://journal.media-culture.org.au/index.php/mcjournal/article/view/1000 〉 .Webb, Jen, and Donna Lee Brien. “Preparing Graduates for Creative Futures: Australian Creative Arts Programs in a Globalising Society.” Partnerships for World Graduates: AIC (Academia, Industry and Community) 2007 Conference. Melbourne: RMIT, 28–30 November 2007.
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  • 7
    Online Resource
    Online Resource
    Queensland University of Technology ; 2019
    In:  M/C Journal Vol. 22, No. 4 ( 2019-08-14)
    In: M/C Journal, Queensland University of Technology, Vol. 22, No. 4 ( 2019-08-14)
    Abstract: Hidden away at the ends of streets, behind suburban parks and community assets, there remain remnants of the coastal wallum heathlands that once stretched from Caloundra to Noosa, in Queensland, Australia. From late July to September, these areas explode with colour, a springtime wonderland of white wedding bush, delicate ground orchids, the pastels and brilliance of pink boronias, purple irises, and the diverse profusion of yellow bush peas. These gifts of nature are still relatively unknown and unappreciated, with most locals, and Australians at large, having little knowledge of the remarkable nature of the wallum, the nutrient-poor sandy soil that can be almost as acidic as battery acid, but which sustains a finely tuned ecosystem that, once cleared, cannot be regrown. These heathlands and woodlands, previously commonplace beyond the beach dunes of the coastal region, are now only found in a number of national parks and reserves, and suburban remnants.Image 1: The author wildflowering and making art (Photo: Judy Barrass)I too was one of those who had no idea of the joys of the wallum and heathland wildflowers, but it was the creative works of Kathleen McArthur and Judith Wright that helped initiate my education, my own wanderings, wildflowering, and love.  Learning country has been a multi-faceted experience, extended and tested as walking becomes an embodied encounter, bodies and landscapes entwined (Lund), an imaginative reimagining, creative act and source of inspiration, a form of pilgrimage (Morrison), forging an intimate relationship (Somerville).Image 2: Women wildflowering next to Rainbow Beach (Photo: Susan Davis)Wandering—the experience shares some similar characteristics to walking, but may have less of a sense of direction and destination. It may become an experience that is relational, contemplative, connected to place. Wandering may be transitory but with impact that resonates across years. Such is the case of wandering for McArthur and Wright; the experience became deeply relational but also led to a destabilisation of values, where the walking body became “entangled in monumental historical and social structures” (Heddon and Turner). They called their walking and wandering “wildflowering”. Somerville said of the term: “Wildflowering was a word they created to describe their passion for Australian wildflower and their love of the places where they found them” (Somerville 2). However, wildflowering was also very much about the experience of wandering within nature, of the “art of seeing”, of learning and communing, but also of “doing”.Image 3: Kathleen McArthur and Judith Wright “wildflowering” north of Lake Currimundi. (Photo: Alex Jelinek, courtesy Alexandra Moreno)McArthur defined and described going wildflowering as meaningdifferent things to different people. There are those who, with magnifying glass before their eyes, looking every inch the scientist, count stamens, measure hairs, pigeon-hole all the definitive features neatly in order and scoff at common names. Others bring with them an artistic inclination, noting the colours and shapes and shadows in the intimate and in the general landscape.  Then there are those precious few who find poetry in a Helmut Orchid “leaning its ear to the ground”; see “the trigger-flower striking the bee”; find secrets in Sun Orchids; see Irises as “lilac butterflies” and a fox in a Yellow Doubletail…There are as many different ways to approach the “art of seeing” as there are people who think and feel and one way is as worthy as any other to make of it an enjoyably sensuous experience… (McArthur, Australian Wildflowers 52-53)Wildflowering thus extends far beyond the scientific collector and cataloguer of nature; it is about walking and wandering within nature and interacting with it; it is a richly layered experience, an “art”, “a sensuous experience”, “an artistic inclination” where perception may be framed by the poetic.Their wildflowering drove McArthur and Wright to embark on monumental struggles. They became the voice for the voiceless lifeforms within the environment—they typed letters, organised meetings, lobbied politicians, and led community groups. In fact, they often had to leave behind the environments and places that brought them joy to use the tools of culture to protest and protect—to ensure we might be able to appreciate them today. Importantly, both their creativity and the activism were fuelled by the same wellspring: walking, wandering, and wildflowering.Women Wandering and WildfloweringWhen McArthur and Wright met in the early 1950s, they shared some similarities in terms of relatively privileged social backgrounds, their year of birth (1915), and a love of nature. They both had houses named after native plants (“Calanthe” for Wright’s house at Tambourine, “Midyim” for McArthur’s house at Caloundra), and were focussed on their creative endeavours—Wright with her poetry, McArthur with her wildflower painting and writing. Wright was by then well established as a highly regarded literary figure on the Australian scene. Her book of poetry The Moving Image (1946) had been well received, and later publications further consolidated her substance and presence on the national literary landscape. McArthur had been raised as the middle daughter of a prominent Queensland family; her father was Daniel Evans, of Evans Deakin Industries, and her mother “Kit” was a daughter of one of the pastoral Durack clan. Kathleen had married and given birth to three children, but by the 1950s was exploring new futures and identities, having divorced her husband and made a home for her family at Caloundra on Queensland’s Sunshine Coast. She had time and space in her life to devote to her own pursuits and some financial means provided through her inheritance to finance such endeavours.Wright and McArthur met in 1951 after McArthur sent Wright a children’s book for Judith and Jack McKinney’s daughter Meredith. The book was by McArthur’s cousins, Mary Durack (of Kings in Grass Castles fame) and Elizabeth Durack. Wright subsequently invited McArthur to visit her at Tambourine and from that visit their friendship quickly blossomed. While both women were to become known as high-profile nature lovers and conservationists, Wright acknowledges that it was McArthur who helped “train her eye” and cultivated her appreciation of the wildflowers of south-east Queensland:There are times in one’s past which remain warm and vivid, and can be taken out and looked at, so to speak, with renewed pleasure. Such, for me, were my first meetings in the early 1950s with Kathleen McArthur, and our continuing friendship. They brought me joys of discovery, new knowledge, and shared appreciation. Those “wild-flowering days” at Tamborine Mountain, Caloundra, Noosa or Lake Cootharaba, when I was able to wander with her, helped train my own eye a little to her ways of seeing and her devotion to the flowers of the coast, the mountains, and the wallum plains and swamps. (Wright quoted in McArthur, Australian Wildflowers 7)It was through this wandering and wildflowering that their friendship was forged, their knowledge of the plants and landscape grew and their passion was ignited. These acts of wandering were ones where feelings and the senses were engaged and celebrated. McArthur was to document her experiences of these environments through her wildflower paintings, cards, prints, weekly articles in the local newspapers, and books featuring Queensland and Australian Wildflowers (McArthur, Queensland Wildflowers; Living; Bush; Australian Wildflowers). Wright wrote a range of poems featuring landscapes and flora from the coastal experiences and doubtless influenced by their wildflowering experiences. These included, for example, Judith Wright’s poems “Wildflower Plain”, “Wonga Vine”, “Nameless Flower”, and “Sandy Swamp” (Collected Works).Through these acts of wildflowering, walking, and wandering, McArthur and Wright were drawn into activism and became what I call “wild/flower” women: women who cared for country, who formed a deep connection and intimate relationship with nature, with the more-than-human world; women who saw themselves not separate from nature but part of the great cycles of life, growth, death, and renewal; women whose relationship to the country, to the wildflowers and other living things was expressed through drawing, painting, poetry, stories, and performances—but that love driving them also to actions—actions to nurture and protect those wildflowers, places, and living things. This intimate relationship with nature was such that it inspired them to become “wild”, at times branded difficult, prompted to speak out, and step up to assume high profile roles on the public stage—and all because of their love of the small, humble, and often unseen.Wandering into Activism A direct link between “wildflowering” and activism can be identified in key experiences from 1953. That was the year McArthur devoted to “wildflowering”, visiting locations across the Sunshine Coast and South-East Queensland, documenting all that was flowering at different times of the year (McArthur, Living 15). She kept a monthly journal and also engaged in extensive drawing and painting. She was joined by Wright and her family for some of these trips, including one that would become a “monumental” expedition. They explored the area around Noosa and happened to climb to the top of Mt Tinbeerwah. Unlike many of the other volcanic plugs of the Sunshine Coast that would not be an easy climb for a family with young children, Tinbeerwah is a small volcanic peak, close to the road that runs between Cooroy and Tewantin, and one that is a relatively easy walk. From the car park, the trail takes you over volcanic lava flows, a pathway appearing, disappearing, winding through native grasses, modest height trees and to the edge of a dramatic cliff (one now popular with abseilers and adventurers). The final stretch brings you out above the trees to stunning 360-degree views, other volcanic peaks, a string of lakes and waterways, the patchwork greens of farmlands, distant blue oceans, and an expanse of bushland curving north for miles. Both women wrote about the experience and its subsequent significance: When Meredith was four years old, Kathleen McArthur, who was a great wildflower enthusiast and had become a good friend, invited us to join her on a wildflower expedition to the sand-plains north of Noosa. There the Noosa River spread itself out into sand-bottomed lakes between which the river meandered so slowly that everywhere the sky was serenely mirrored in it, trees hung low over it, birds haunted them.Kathleen took her little car, we took our converted van, and drove up the narrow unsealed road beyond Noosa. Once through the dunes—where the low bush-cover was white with wedding-bush and yellow with guinea-flower vines—the plains began, with many and mingled colours and scents. It was spring, and it welcomed us joyfully. (Wright, Half 279-280)McArthur also wrote about this event and its importance, as they both realised that this was territory that was worth protecting for posterity: ‘it was obvious that this was great wildflower country in addition to having a fascinating system of sand mass with related river and lakes. It would make a unique national park’ (McArthur, Living 53). After this experience, Kathleen and Judith began initial inquiries to find out about how to progress ideas for forming a national park (McArthur, Living). Brady affirms that it was Kathleen who first “broached the idea of agitating to have the area around Coolool a declared a National Park” (Brady 182), and it was Judith who then made inquiries in Brisbane on their way back to Mount Tambourine:Judith took the idea to Romeo Lahey of the National Parks Association who told her it was not threatened in any way whereas there were important areas of rainforest that were, and his association gave priority to those. If he had but known, it was threatened. The minerals sands prospectors were about to arrive, if not already in there. (McArthur, Living 53)These initial investigations were put on hold as the pair pursued their “private lives” and raised their children (McArthur, Living), but reignited throughout the 1960s. In 1962, McArthur and Wright were to become founding members of the Wildlife Preservation Society of Queensland (along with David Fleay and Brian Clouston), and Cooloola was to become one of one of their major campaigns (McArthur, Living 32). This came to the fore when they discovered there were multiple sand mining leases pending across the Cooloola region. It was at McArthur’s suggestion that a national postcard campaign was launched in 1969, with their organisation sending over 100,000 postcards across Australia to then be sent back to Joh Bjelke Peterson, the notoriously pro-development, conservative Queensland Premier. This is acknowledged as Australia’s first postcard campaign and was reported in national newspapers; The Australian called the Caloundra branch of WPSQ one of the “most militant cells” in Australia (25 May 1970). This was likely because of the extent of the WPSQ communications across media channels and persistence in taking on high profile critics, including the mining companies.It was to be another five years of campaigning before the national park was declared in 1975 (then named Cooloola National Park, now part of the Great Sandy). Wright was to then leave Queensland to live on a property near Braidwood (on the Southern Tablelands of New South Wales) and in a different political climate. However, McArthur stayed in Caloundra, maintaining her deep commitment to place and country, keeping on walking and wandering, painting, and writing. She campaigned to protect beach dunes, lobbied to have Pumicestone Passage added to the national heritage register (McArthur, Pumicestone), and fought to prevent the creation of canal estates on the Pumicestone passage. Following the pattern of previous campaigns, she engaged in detailed research, drawing on expertise nationally and internationally, and writing many submissions, newspaper columns, and letters.McArthur also advocated for the plants, the places, and forms of knowing that she loved, calling for “clear thinking and deep feeling” that would enable people to see, value, and care as she did, notably saying:Because our flowers have never settled into our consciousness they are not seen. People can drive through square miles of colourful, massed display of bloom and simply not see it. It is only when the mind opens that the flowers bloom. (McArthur, Bush 2)Her belief was that once you walked the country and could “see”, become familiar with, and fall in love with the wildflowers and their environment, you could not then stand by and see what you love destroyed. Her conservation activities and activism arose and was fed through her wildflowering and the deep knowledge and connections that were formed.Wildflowering and Wanderings of My OwnSo, what we can learn from McArthur and Wright, from our wild/flower women, their wanderings, and wildflowering?Over the past few years, I have walked the wallum country that they loved, recited their poetry, shared their work with others, walked with women in the present accompanied by resonances of the past. I have shared these experiences with friends, artists, and nature lovers. While wandering with one group of women one day, we discovered that a patch of wallum behind Sunshine Beach was due to be cleared for an aged care development. It is full of casuarina food trees visited by the endangered Glossy Black Cockatoos, but it is also full of old wallum banksias, a tree I have come to love, influenced in part by writing and art by McArthur, and my experiences of “wildflowering”.Banksia aemula—the wallum banksia—stands tall, often one of the tallest trees of our coastal heathlands and after which the wallum was named. A range of sources, including McArthur herself, identify the source of the tree’s name as an Aboriginal word:It is an Aboriginal word some say applied to all species of Banksia, and others say to Banksia aemula. The wallum, being up to the present practically useless for commercial purposes provides our best wildflower shows… (McArthur, Queensland Wildflowers 2)Gnarled, textured bark—soft grey and warm red browns, in parts almost fur—the flower heads, when young, feed the small birds and honeyeaters; the bees collect nectar to make honey. And the older heads—remnants on the ground left by glorious black cockatoos, whose beaks, the perfect pliers, crack pods open to recover the hidden seeds. In summer, as the new flowers burst open, every stage of the flower stem cycle is on show. The trees often stand together like familiar friends gossiping, providing shelter; they are protective, nurturing. Banksia aemula is a tree that, according to Thomas Petrie’s reminiscence of “early” Queensland, was significant to Aboriginal women, and might be “owned” by certain women:but certain men and women owned different fruit or flower-trees and shrubs. For instance, a man could own a bon-yi (Auaurcaria Bidwilli) tree, and a woman a minti (Banksia aemula)… (Petrie, Reminiscences 148)Banksia, wallum, women… the connection has existed for millennia. Women walking country, talking, observing, collecting, communing—and this tree was special to them as it has become for me. Who knows how old those trees are in that patch of forest and who may have been their custodians.Do I care about this? Yes, I do. How did I come to care? Through walking, through “wildflowering”, through stories, art, and experience. My connections have been forged by nature and culture, seeing McArthur’s art and reading Wright’s words, through walking the country with women, learning to know, and sharing a wildflowering culture. But knowing isn’t enough: wandering and wondering, has led to something more because now I care; now we must act. Along with some of the women I walked with, we have investigated council records; written to, and called, politicians and the developer; formed a Facebook group; met with various experts; and proposed alternatives. However, our efforts have not met with success as the history of the development application and approval was old and complex.  Through wandering and “wildflowering”, we have had the opportunity to both lose ourselves and find ourselves, to escape, to learn, to discover. However, such acts are not necessarily aimless or lacking direction. As connections are forged, care and concern grows, and acts can shift from the humble and mundane, into the intentional and deliberate. The art of seeing and poetic perceptions may even transform into ecological action, with ramifications that can be both significant monumental. Such may be the power of “wildflowering”.ReferencesBrady, Veronica. South of My Days: A Biography of Judith Wright. Sydney: Angus & Robertson, 1998.Heddon, Deirdre and Cathy Turner. “Walking Women: Shifting the Tales and Scales of Mobility.” Contemporary Theatre Review 22.2 (2012): 224–236.Lund, Katrín. “Landscapes and Narratives: Compositions and the Walking Body.” Landscape Research 37.2 (2012): 225–237.McArthur, Kathleen. Queensland Wildflowers: A Selection. Brisbane: Jacaranda Press, 1959.———. The Bush in Bloom: A Wildflower Artist’s Year in Paintings and Words. Sydney: Kangaroo Press, 1982.———. Pumicestone Passage: A Living Waterway. Caloundra: Kathleen McArthur, 1978.———. Looking at Australian Wildflowers. Sydney: Kangaroo Press, 1986.———. Living on the Coast. Sydney: Kangaroo Press, 1989.Morrison, Susan Signe. “Walking as Memorial Ritual: Pilgrimage to the Past.” M/C Journal 21.4 (2018). 12 Aug. 2019 〈 http://journal.media-culture.org.au/index.php/mcjournal/article/view/1437 〉 .Petrie, Constance Campbell, and Tom Petrie. Tom Petrie’s Reminiscences of Early Queensland. 4th ed. Brisbane: University of Queensland Press, 1992. Somerville, Margaret. Wildflowering: The Life and Places of Kathleen McArthur. Brisbane: University of Queensland Press, 2004.Wright, Judith. Collected Poems: 1942 to 1985. Sydney: Harper Collins, 2016.———. Half a Lifetime. Melbourne: Text Publishing, 1999. 
    Type of Medium: Online Resource
    ISSN: 1441-2616
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    Publication Date: 2019
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  • 8
    Online Resource
    Online Resource
    Queensland University of Technology ; 2016
    In:  M/C Journal Vol. 19, No. 5 ( 2016-10-13)
    In: M/C Journal, Queensland University of Technology, Vol. 19, No. 5 ( 2016-10-13)
    Abstract: Introduction Tiffany and Co. is an American luxury jewellery and specialty retailer with its headquarters in New York City. Each piece of jewellery, symbolically packaged in a blue box and tied with a white bow, encapsulates the brand’s unique diamond pieces, symbolic origin story, branded historical contributions and representations in culture. Cultural brands are those that live and thrive in the minds of consumers (Holt). Their brand promise inspires loyalty and trust. These brands offer experiences, products, and personalities and spark emotional connotations within consumers (Arvidsson). This case study uses Tiffany & Co. as a successful example to reveal the importance of understanding consumers, the influential nature of media culture, and the efficacy of strategic branding, advertising, and marketing over time (Holt). It also reveals how Tiffany & Co. earned and maintained its place as an iconic cultural brand within consumer culture, through its strong association with New York and products from abroad. Through its trademarked logo and authentic luxury jewellery, encompassed in the globally recognised “Tiffany Blue” boxes, Tiffany & Co.’s cultural significance stems from its embodiment of the expected makings of a brand (Chernatony et al.). However, what propels this brand into what Douglas Holt terms “iconic territory” is that in its one hundred and seventy-nine years of existence, Tiffany’s has lived exclusively in the minds of its consumers.Tiffany & Co.’s intuitive prowess in reaching its target audience is what allows it to dominate the luxury jewellery market (Halasz et al.). This is not only a result of product value, but the alluring nature of the “Tiffany's from New York” brand imagery and experience (Holt et al.), circulated and celebrated in consumer culture through influential depictions in music, film and literature over time (Knight). Tiffany’s faithfully participates in the magnetic identity myth embodied by the brand and city, and has become globally sought after by consumers near and far, and recognised for its romantic connotations of love, luxury, and New York (Holt). An American Dream: New York Affiliation & Diamond OriginsIt was Truman Capote’s characterisation of Holly Golightly in his book (1958) and film adaption, Breakfast at Tiffany’s (1961) that introduced the world to New York as the infatuating “setting,” upon which the Tiffany’s diamond rested. It was a place, that enabled the iconic Holly Golightly to personify the feeling of being abroad in New York and to demonstrate the seductive nature of a Tiffany’s store experience, further shaping the identity myth encompassed by the brand and the city for their global audience (Holt).     Essentially, New York was the influential cultural instigator that propelled Tiffany & Co. from a consumer product, to a cultural icon. It did this by circulating its iconography via celebrity affiliations and representations in music, film, and literature (Knight), and by guiding strong brand associations in the minds of consumers (Arvidsson). However, before Tiffany’s became culturally iconic, it established its place in American heritage through historical contributions (Tiffany & Co.) and pledged an association to New York by personifying the American Dream (Mae). To help achieve his dream in a rapidly evolving economy (Elliott), Charles Lewis Tiffany purportedly brought the first substantial gemstones into America from overseas, and established the first American jewellery store to sell them to the public (Halasz et al.). The Tiffany & Co. origin story personifies the alluring nature of products from abroad, and their influence on individuals seeking an image of affluence for themselves. The ties between New York, Tiffany’s, and its consumers were further strengthened through the established, invaluable and emblematic nature of the diamond, historically launched and controlled by South African Diamond Cartel of De Beers (Twitchell). De Beers manipulated the demand for diamonds and instigated it as a status symbol. It then became a commoditised measurement of an individual’s worth and potential to love (Twitchell), a philosophy, also infused in the Tiffany & Co. brand ideology (Holt). Building on this, Tiffany’s further ritualised the justification of the material symbolisation of love through the idealistic connotations surrounding its assorted diamond ring experiences (Lee). This was projected through a strategic product placement and targeted advertising scheme, evident in dominant culture throughout the brand’s existence (Twitchell). Idealistically discussed by Purinton, this is also what exemplified, for consumers, the enticing cultural symbolism of the crystal rock from New York (Halasz et al.).      Brand Essence: Experience & Iconography Prior to pop culture portraying the charming Tiffany’s brand imagery in mainstream media (Balmer et al.), Charles Tiffany directed the company’s ascent into luxury jewellery (Phillips et al.), fashioned the enticing Tiffany’s “store experience”, and initiated the experiential process of purchasing a diamond product. This immediately intertwined the imagery of Tiffany’s with New York, instigating the exclusivity of the experience for consumers (Holt). Tiffany’s provided customers with the opportunity to participate in an intricately branded journey, resulting in the diamond embodiment which declared their love most accurately; a token, packaged and presented within an iconic “Tiffany Blue” box (Klara). Aligning with Keller’s branding blueprint (7), this interactive process enabled Tiffany & Co. to build brand loyalty by consistently connecting with each of its consumers, regardless of their location in the world.  The iconography of the coveted “blue box” was crafted when Charles Tiffany trademarked the shade Pantone No. 1837 (Osborne), which he coined for the year of Tiffany’s founding (Klara). Along with the brand promise of containing quality luxury jewellery, the box and that particular shade of blue instantly became a symbol of exclusivity, sophistication, and elegance, as it could only be acquired by purchasing jewellery from a Tiffany’s store (Rawlings).    The exclusive packaging began to shape Tiffany’s global brand image, becoming a signifier of style and superiority (Phillips et al.), and eventually just as iconic as the jewellery itself. The blue box is still the strongest signifier of the brand today (Osborne). Ultimately, individuals want to participate in the myth of love, perfection and wealth (Arvidsson), encompassed exclusively by every Tiffany’s “blue box”.  Furthermore, Tiffany’s has remained artistically significant within the luxury jewellery landscape since introducing its one-of-a-kind Tiffany Setting in 1886. It was the first jewellery store to fully maximise the potential of the natural beauty possessed of diamonds, while connotatively reflecting the natural beauty of every wearer (Phillips et al.). According to Jeffrey Bennett, the current Vice President of Tiffany & Co. New York, by precisely perching the “Tiffany Diamond” upon six intricately crafted silver prongs, the ring shines to its maximum capacity in a lit environment, while being closely secured to the wearer’s finger (Lee). Hence, the “Tiffany Setting” has become a universally sought after icon of extravagance and intricacy (Knight), and, as Bennett further describes, even today, the setting represents uncompromising quality and is a standard image of true love (Lee). Alluring Brand Imagery & Influential Representations in CultureEmpirical consumer research, involving two focus groups of married and unmarried, ethnically diverse Australian women and conducted in 2015, revealed that even today, individuals accredit their desire for Tiffany’s to the inspirational imagery portrayed in music, movies and television. Through participating in the Tiffany's from New York store experience, consumers are able to indulge in their fantasies of what it would feel like to be abroad and the endless potential a city such as New York could hold for them. Tiffany’s successfully disseminated its brand ideology into consumer culture (Purinton) and extended the brand’s significance for consumers beyond the 1960s through constant representation of the expensive business of love, lust and marriage within media culture. This is demonstrated in such films as Gentlemen Prefer Blondes (1953), Breakfast at Tiffany’s (1961), Sleepless in Seattle (1993), Legally Blonde (2001), Sweet Home Alabama (2002), The Great Gatsby (2013), and in the influential television shows, Gossip Girl (2007—2012), and Glee (2009—2015).The most important of these was the film Breakfast at Tiffany’s (1961), and the iconic embodiment of Capote’s (1958) Holly Golightly by actress Audrey Hepburn (Wasson). Hepburn’s (1961) portrayal of the emotionally evocative connotations of experiencing Tiffany’s in New York, as personified by her romantic dialogue throughout the film (Mae), produced the image that nothing bad could ever happen at a Tiffany’s store. Thus began the Tiffany’s from New York cultural phenomenon, which has been consistently reiterated in popular media culture ever since.Breakfast at Tiffany’s also represented a greater struggle faced by women in the 1960s (Dutt); that of gender roles, women’s place in society, and their desire for stability and freedom simultaneously (Sheehan). Due to Hepburn’s accurate characterisation of this struggle, the film enabled Tiffany & Co. to become more than just jewellery and a symbol of support (Torelli). Tiffany’s also allowed filming to take place inside its New York flagship store to which Capote’s narrative so idealistically alludes, further demonstrating its support for the 1960s women’s movement at an opportune moment in history (Torelli). Hence, Tiffany’s from New York became a symbol for the independent materialistic modern woman (Wasson), an ideal, which has become a repeated motif, re-imagined and embodied by popular icons (Knight) such as, Madonna in Material Girl (1985), and the characterisations of Carrie Bradshaw by Sarah Jessica Parker, Charlotte York by Kristin Davis (Sex and the City), and Donna Paulsen by Sarah Rafferty (Suits). The iconic television series Sex and the City, set in New York, boldly represented Tiffany’s as a symbol of friendship when a fellow female protagonist parted with her lavish Tiffany’s engagement ring to help her friend financially (Sex and the City). This was similarly reimagined in the popular television series Suits, also set in New York, where a protagonist is gifted two Tiffany Boxes from her female friend, as a token of congratulations on her engagement. This allowed Tiffany & Co. to add friendship to its symbolic repertoire (Manning), whilst still personifying a symbol of love in the minds of its consumers who were tactically also the target audiences of these television shows (Wharton).The alluring Tiffany’s image was presented specifically to a male audience through the first iconic Bond Girl named Tiffany Case in the novel Diamonds Are Forever (Fleming). The film adaption made its cultural imprint in 1971 with Sean Connery portraying James Bond, and paired the exaggerated brand of “007” with the evocative imagery of Tiffany’s (Spilski et al.). This served as a reminder to existing audiences about the powerful and seductive connotations of the blue box with the white ribbon (Osborne), as depicted by the enticing Tiffany Case in 1956.Furthermore, the Tiffany’s image was similarly established as a lyrical status symbol of wealth and indulgence (Knight). Portrayed most memorably by Marilyn Monroe’s iconic performance of Diamonds Are a Girl’s Best Friend (Gentlemen Prefer Blondes). Even though the song only mentions Tiffany’s lyrically twice (Vito et al.), through the celebrity affiliation, Monroe was introduced as a credible embodiment of Tiffany’s brand essence (Davis). Consequently, she permanently attached her image to that of the alluring Tiffany Diamonds for the target audience, male and female, past and present (Vito et al.). Exactly thirty-two years later, Monroe’s 1953 depiction was reinforced in consumer culture (Wharton) through an uncanny aesthetic and lyrical reimagining of the original performance by Madonna in her music video Material Girl (1985). This further preserved and familiarised the Tiffany’s image of glamour, luxury and beauty by implanting it in the minds of a new generation (Knight). Despite the shift in celebrity affiliation to a current cultural communicator (Arvidsson), the influential image of the Tiffany Diamond remains constant and Tiffany’s has maintained its place as a popular signifier of affluence and elegance in mainstream consumer culture (Jansson).    The main difference, however, between Monroe’s and Madonna’s depictions is that Madonna aspired to be associated with the Tiffany’s brand image because of her appreciation for Marilyn Monroe and her brand image, which also intrinsically exuded beauty, money and glamour (Vito et al.). This suggests that even a musical icon like Madonna was influenced by Tiffany & Co.’s hold on consumer culture (Spilski et al.), and was able to inject the same ideals into her own loyal fan base (Fill).   It is evident that Tiffany & Co. is thoroughly in tune with its target market and understands the relevant routes into the minds of its consumers. Kotler (113) identifies that the brand has demonstrated the ability to reach its separate audiences simultaneously, with an image that resonates with them on different levels (Manning). For example, Tiffany & Co. created the jewellery that featured in Baz Luhrmann’s 2013 cinematic adaption of F. Scott Fitzgerald’s novel, The Great Gatsby (1925). Through representing a signifier of love and lust induced by monetary possessions (Fitzgerald), Tiffany’s truthfully portrayed its own brand image and persuaded audiences to associate the brand with these ideals (Holt). By illustrating the romantic, alluring and powerful symbolism of giving or obtaining love, armed with a Tiffany’s Diamond (Mae), Tiffany’s validated its timeless, historical and cultural contemporary relevance (Greene).This was also most recently depicted through Tiffany & Co.’s Will You (2015) advertising campaign. The brand demonstrated its support for marriage equality, by featuring a real life same-sex couple to symbolise that love is not conditional and that Tiffany’s has something that signifies every relationship (Dicker). Thus, because of the brand’s rooted place in central media culture and the ability to appeal to the belief system of its target market while evolving with, and understanding its consumers on a level of metonymy (Manning), Tiffany & Co. has transitioned from a consumer product to a culturally relevant and globally sought-after iconic brand (Holt).  ConclusionTiffany & Co.’s place-based association and representational reflection in music, film, and literature, assisted in the formation of loyal global communities that thrive on the identity building side effects associated with luxury brand affiliation (Banet-Weiser et al.). Tiffany’s enables its global target market to revel in the shared meanings surrounding the brand, by signifying a symbolic construct that resonates with consumers (Hall). Tiffany’s inspires consumers to eagerly exercise their brand trust and loyalty by independently ritualising the Tiffany’s from New York brand experience for themselves and the ones they love (Fill). Essentially, Tiffany & Co. successfully established its place in society and strengthened its ties to New York, through targeted promotions and iconographic brand dissemination (Nita).Furthermore, by ritualistically positioning the brand (Holt), surrounding and saturating it in existing cultural practices, supporting significant cultural actions and becoming a symbol of wealth, luxury, commitment, love and exclusivity (Phillips et al.), Tiffany’s has steadily built a positive brand association and desire in the minds of consumers near and far (Keller). As a direct result, Tiffany’s earned and kept its place as a culturally progressive brand in New York and around the world, sustaining its influence and ensuring its survival in today’s contemporary consumer society (Holt).Most importantly, however, although New York has become the anchor in every geographically exemplified Tiffany’s store experience in literature, New York has also become the allegorical anchor in the minds of consumers in actuality (Arvidsson). Hence, Tiffany & Co. has catered to the needs of its global target audience by providing it with convenient local stores abroad, where their love can be personified by purchasing a Tiffany Diamond, the ultimate symbol of authentic commitment, and where they can always experience an allusive piece of New York. ReferencesArvidsson, Adam. Brands: Meaning and Value in Media Culture. New York: Routledge, 2006.Balmer, John M.T., Stephen A. Greyser, and Mats Urde. “Corporate Brands with a Heritage.” Journal of Brand Management 15.1 (2007): 4–17.Banet-Weiser, Sarah, and Charlotte Lapsansky. “RED Is the New Black: Brand Culture, Consumer Citizenship and Political Possibility.” International Journal of Communication 2 (2008): 1248–64. Breakfast at Tiffany’s. Blake Edwards. Paramount Pictures, 1961.Capote, Truman. Breakfast at Tiffany’s. New York: Random House, 1958.Chernatony, Leslie D, and Francesca Dall'Olmo Riley. “Defining a 'Brand': Beyond the Literature with Experts' Interpretations.” Journal of Marketing Management 14.5 (1998): 413–38.Material Girl. Performed by Madonna. Mary Lambert. Warner Bros, 1985. Music Video. Davis, Aeron. Promotional Cultures. Cambridge: Polity Press, 2013.Diamonds Are Forever. Guy Hamilton. United Artists, 1971.Dicker, Ron. “Tiffany Ad Features Gay Couple, Rings in New Year in a Big Way.” The Huffington Post Australia, 11 Jan. 2015. Dutt, Reema. “Behind the Curtain: Women’s Representations in Contemporary Hollywood.” Department of Media and Communications (2014): 2–38. Elliott, Alan. A Daily Dose of the American Dream: Stories of Success, Triumph, and Inspiration. Edinburgh: Thomas Nelson, 1998.Fill, Chris. Marketing Communications: Interactivity, Communities and Content. 5th ed. New Jersey: Prentice Hall, 2009.Fitzgerald, F. Scott. The Great Gatsby. New York: Charles Scribner’s Sons, 1925.Fleming, Ian. Diamonds Are Forever, London: Jonathan Cape, 1956.Gemological Institute of America, “Diamond History and Lore.” GIA, 2002–2016. Gentlemen Prefer Blondes. Howard Hawks. 20th Century Fox, 1953.Glee. Prod. Ryan Murphy. 20th Century Fox. California, 2009–2015. Television.Gossip Girl. Prod. Josh Schwartz. Warner Bros. California, 2007–2012. Television.Greene, Lucie. “Luxury Brands and ‘The Great Gatsby’ Movie.” Style Magazine. 11 May. 2013.Halasz, Robert, and Christina Stansell. “Tiffany & Co.” International Directory of Company Histories, 8 Oct. 2006. Hall, Stuart. Representation: Cultural Representations and Signifying Practices. London: SAGE, 1997. Holt, Douglas B., and Douglas Cameron. Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford: Oxford UP, 2010.Holt, Douglas B. How Brands Become Icons: The Principles of Cultural Branding. Boston: Harvard Business P, 2004.Jansson, Andre. “The Mediatization of Consumption Towards an Analytical Framework of Image Culture.” Journal of Consumer Culture 2.1 (2002): 5–27.Keller, Kevin L. “Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands.” Marketing Science Institute (2001): 3–30.Klara, Robert. “How Tiffany’s Iconic Box Became the World’s Most Popular Package.” Adweek, 22 Sep. 2014. Knight, Gladys L. Pop Culture Places: An Encyclopedia of Places in American Popular Culture. Santa Barbara: ABC-CLIO, 2014.Kotler, Philip. Principles of Marketing. 2nd ed. Englewood Cliffs: Prentice Hall, 1983.Lee, Jane. “Deconstructing the Tiffany Setting.” Forbes video clip. YouTube, 3 Oct. 2012.Legally Blonde. Robert Luketic. Metro-Goldwyn-Mayer, 2001.Mae, Caity. “A Love Letter to Tiffany & Co.” Blog post. Thought Catalogue, 7 May. 2014.Manning, Paul. “The Semiotics of Brand.” The Annual Review of Anthropology 39 (2010): 33–46.Nita, Catalina. “Tiffany & Co: Brand Image Linked with American Cinema.” Blog post. Impressive Magazine, 11 Aug. 2013.Osborne, Neil. “Bling in a Blue Box: How an Iconic Brand Delivers Its Promise.” Professional Beauty Magazine: Business Feature, Mar/Apr. 2015: 152–53.Phillips, Clare, and Tiffany and Company. Bejewelled by Tiffany. Connecticut: Yale UP, 2006.Purinton, Elizabeth F. “An Analysis of Consumers' Attitudes about Artificial Diamonds and Artificial Love.” Journal of Business and Behavior Sciences 24.3 (2012): 68–76.Rawlings, Nate. “All–TIME 100 Fashion Icons: Designers & Brands: Tiffany & Co.” Time, 2 Apr. 2012. Sex and the City. TV Series. Prod. Darren Star. Warner Bros. California, 1998–2004.Sheehan, Kim B. Controversies in Contemporary Advertising: Gender and Advertising. 2nd ed. New York: SAGE, 2013.Sleepless in Seattle. Dir. Nora Ephron. TriStar, 1993.Spilski, Anja, and Andrea Groeppel-Klein. “The Persistence of Fictional Character Images beyond the Program and Their Use in Celebrity Endorsement: Experimental Results from a Media Context Perspective.” Advances in Consumer Research 35 (2008): 868–70.Suits. TV series. Prod. Aaron Korsh. New York: NBC Universal, 2011-2016.Sweet Home Alabama. Dir. Andy Tennant. Touchstone, 2002. The Great Gatsby. Dir. Baz Luhrmann. Village Roadshow, 2013.Tiffany & Co. “The World of Tiffany: The Tiffany Story.” T & CO, 2016.Torelli, Carlos, J. Globalization, Culture, and Branding: How to Leverage Cultural Equity for Building Iconic Brands in the Era of Globalization. London: Palgrave Macmillan, 2013.Twitchell, James B. 20 Ads That Shook the World: The Century’s Most Ground-Breaking Advertising and How It Changed Us All. New York: Three Rivers P, 2000.Vito, John D., and Frank Tropea. The Immortal Marilyn: The Depiction of an Icon. Maryland: Scarecrow P, 2006.Wasson, Sam. “How Holly Golightly Changed the World.” Harpers Bazaar, 14 Oct. 2011. Wharton, Chris. Advertising Critical Approaches. New York: Routledge, 2015.Will You. Advertisement. Tiffany & Co. New York: Ogilvy & Mather, 2015.
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    Queensland University of Technology ; 2016
    In:  M/C Journal Vol. 19, No. 1 ( 2016-04-06)
    In: M/C Journal, Queensland University of Technology, Vol. 19, No. 1 ( 2016-04-06)
    Abstract: Introduction: Brutal?The word “brutal” has associations with cruelty, inhumanity, and aggression. Within the field of architecture, however, the term “Brutalism” refers to a post-World War II Modernist style, deriving from the French phrase betón brut, which means raw concrete (Clement 18). Core traits of Brutalism include functionalist design, daring geometry, overbearing scale, and the blatant exposure of structural materials, chiefly concrete and steel (Meades 1).The emergence of Brutalism coincided with chronic housing shortages in European countries ravaged by World War II (Power 5) and government-sponsored slum clearance in the UK (Power 190; Baker). Brutalism’s promise to accommodate an astonishing number of civilians within a minimal area through high-rise configurations and elevated walkways was alluring to architects and city planners (High Rise Dreams). Concrete was the material of choice due to its affordability, durability, and versatility; it also allowed buildings to be erected quickly (Allen and Iano 622).The Brutalist style was used for cultural centres, such as the Perth Concert Hall in Western Australia, educational institutions such as the Yale School of Architecture, and government buildings such as the Secretariat Building in Chandigarh, India. However, as pioneering Brutalist architect Alison Smithson explained, the style achieved full expression by “thinking on a much bigger scale somehow than if you only got [sic] one house to do” (Smithson and Smithson, Conversation 40). Brutalism, therefore, lent itself to the design of large residential complexes. It was consequently used worldwide for public housing developments, that is, residences built by a government authority with the aim of providing affordable housing. Notable examples include the Western City Gate in Belgrade, Serbia, and Habitat 67 in Montreal, Canada.Brutalist architecture polarised opinion and continues to do so to this day. On the one hand, protected cultural heritage status has been awarded to some Brutalist buildings (Carter; Glancey) and the style remains extremely influential, for example in the recent award-winning work of architect Zaha Hadid (Niesewand). On the other hand, the public housing projects associated with Brutalism are widely perceived as failures (The Great British Housing Disaster). Many Brutalist objects currently at risk of demolition are social housing estates, such as the Smithsons’ Robin Hood Gardens in London, UK. Whether the blame for the demise of such housing developments lies with architects, inhabitants, or local government has been widely debated. In the UK and USA, local authorities had relocated families of predominantly lower socio-economic status into the newly completed developments, but were unable or unwilling to finance subsequent maintenance and security costs (Hanley 115; R. Carroll; The Pruitt-Igoe Myth). Consequently, the residents became fearful of criminal activity in staircases and corridors that lacked “defensible space” (Newman 9), which undermined a vision of “streets in the sky” (Moran 615).In spite of its later problems, Brutalism’s architects had intended to develop a style that expressed 1950s contemporary living in an authentic manner. To them, this meant exposing building materials in their “raw” state and creating an aesthetic for an age of science, machine mass production, and consumerism (Stadler 264; 267; Smithson and Smithson, But Today 44). Corporeal sensations did not feature in this “machine” aesthetic (Dalrymple). Exceptionally, acclaimed Brutalist architect Ernö Goldfinger discussed how “visual sensation,” “sound and touch with smell,” and “the physical touch of the walls of a narrow passage” contributed to “sensations of space” within architecture (Goldfinger 48). However, the effects of residing within Brutalist objects may not have quite conformed to predictions, since Goldfinger moved out of his Brutalist construction, Balfron Tower, after two months, to live in a terraced house (Hanley 112).An abstract perspective that favours theorisation over subjective experiences characterises discourse on Brutalist social housing developments to this day (Singh). There are limited data on the everyday lived experience of residents of Brutalist social housing estates, both then and now (for exceptions, see Hanley; The Pruitt-Igoe Myth; Cooper et al.).Yet, our bodily interaction with the objects around us shapes our lived experience. On a broader physical scale, this includes the structures within which we live and work. The importance of the interaction between architecture and embodied being is increasingly recognised. Today, architecture is described in corporeal terms—for example, as a “skin” that surrounds and protects its human inhabitants (Manan and Smith 37; Armstrong 77). Biological processes are also inspiring new architectural approaches, such as synthetic building materials with life-like biochemical properties (Armstrong 79), and structures that exhibit emergent behaviour in response to human presence, like a living system (Biloria 76).In this article, we employ an autoethnographic perspective to explore the corporeal effects of Brutalist buildings, thereby revealing a new dimension to the anthropological significance of these controversial structures. We trace how they shape the physicality of the bodies interacting within them. Our approach is one step towards considering the historically under-appreciated subjective, corporeal experience elicited in interaction with Brutalist objects.Method: An Autoethnographic ApproachAutoethnography is a form of self-narrative research that connects the researcher’s personal experience to wider cultural understandings (Ellis 31; Johnson). It can be analytical (Anderson 374) or emotionally evocative (Denzin 426).We investigated two Brutalist residential estates in London, UK:(i) The Barbican Estate: This was devised to redevelop London’s severely bombed post-WWII Cripplegate area, combining private residences for middle class professionals with an assortment of amenities including a concert hall, library, conservatory, and school. It was designed by architects Chamberlin, Powell, and Bon. Opened in 1982, the Estate polarised opinion on its aesthetic qualities but has enjoyed success with residents and visitors. The development now comprises extremely expensive housing (Brophy). It was Grade II-listed in 2001 (Glancey), indicating a status of architectural preservation that restricts alterations to significant buildings.(ii) Trellick Tower: This was built to replace dilapidated 19th-century housing in the North Kensington area. It was designed by Hungarian-born architect Ernő Goldfinger to be a social housing development and was completed in 1972. During the 1980s and 1990s, it became known as the “Tower of Terror” due to its high level of crime (Hanley 113). Nevertheless, Trellick Tower was granted Grade II listed status in 1998 (Carter), and subsequent improvements have increased its desirability as a residence (R. Carroll).We explored the grounds, communal spaces, and one dwelling within each structure, independently recording our corporeal impressions and sensations in detailed notes, which formed the basis of longhand journals written afterwards. Our analysis was developed through co-constructed autoethnographic reflection (emerald and Carpenter 748).For reasons of space, one full journal entry is presented for each Brutalist structure, with an excerpt from each remaining journal presented in the subsequent analysis. To identify quotations from our journals, we use the codes R- and N- to refer to RB’s and NC’s journals, respectively; we use -B and -T to refer to the Barbican Estate and Trellick Tower, respectively.The Barbican Estate: Autoethnographic JournalAn intricate concrete world emerges almost without warning from the throng of glass office blocks and commercial buildings that make up the City of London's Square Mile. The Barbican Estate comprises a multitude of low-rise buildings, a glass conservatory, and three enormous high-rise towers. Each modular building component is finished in the same coarse concrete with burnished brick underfoot, whilst the entire structure is elevated above ground level by enormous concrete stilts. Plants hang from residential balconies over glimmering pools in a manner evocative of concrete Hanging Gardens of Babylon.Figure 1. Barbican Estate Figure 2. Cromwell Tower from below, Barbican Estate. Figure 3: The stairwell, Cromwell Tower, Barbican Estate. Figure 4. Lift button pods, Cromwell Tower, Barbican Estate.R’s journalMy first footsteps upon the Barbican Estate are elevated two storeys above the street below, and already an eerie calm settles on me. The noise of traffic and the bustle of pedestrians have seemingly been left far behind, and a path of polished brown brick has replaced the paving slabs of the city's pavement. I am made more aware of the sound of my shoes upon the ground as I take each step through the serenity.Running my hands along the walkway's concrete sides as we proceed further into the estate I feel its coarseness, and look up to imagine the same sensation touching the uppermost balcony of the towers. As we travel, the cold nature and relentless employ of concrete takes over and quickly becomes the norm.Our route takes us through the Barbican's central Arts building and into the Conservatory, a space full of plant-life and water features. The noise of rushing water comes as a shock, and I'm reminded just how hauntingly peaceful the atmosphere of the outside estate has been. As we leave the conservatory, the hush returns and we follow another walkway, this time allowing a balcony-like view over the edge of the estate. I'm quickly absorbed by a sensation I can liken only to peering down at the ground from a concrete cloud as we observe the pedestrians and traffic below.Turning back, we follow the walkways and begin our approach to Cromwell Tower, a jagged structure scraping the sky ahead of us and growing menacingly larger with every step. The estate has up till now seemed devoid of wind, but even so a cold begins to prickle my neck and I increase my speed toward the door.A high-ceilinged foyer greets us as we enter and continue to the lifts. As we push the button and wait, I am suddenly aware that carpet has replaced bricks beneath my feet. A homely sensation spreads, my breathing slows, and for a brief moment I begin to relax.We travel at heart-racing speed upwards to the 32nd floor to observe the view from the Tower's fire escape stairwell. A brief glance over the stair's railing as we enter reveals over 30 storeys of stair casing in a hard-edged, triangular configuration. My mind reels, I take a second glance and fail once again to achieve focus on the speck of ground at the bottom far below. After appreciating the eastward view from the adjacent window that encompasses almost the entirety of Central London, we make our way to a 23rd floor apartment.Entering the dwelling, we explore from room to room before reaching the balcony of the apartment's main living space. Looking sheepishly from the ledge, nothing short of a genuine concrete fortress stretches out beneath us in all directions. The spirit and commotion of London as I know it seems yet more distant as we gaze at the now miniaturized buildings. An impression of self-satisfied confidence dawns on me. The fortress where we stand offers security, elevation, sanctuary and I'm furnished with the power to view London's chaos at such a distance that it's almost silent.As we leave the apartment, I am shadowed by the same inherent air of tranquillity, pressing yet another futuristic lift access button, plummeting silently back towards the ground, and padding across the foyer's soft carpet to pursue our exit route through the estate's sky-suspended walkways, back to the bustle of regular London civilization.Trellick Tower: Autoethnographic JournalThe concrete majesty of Trellick Tower is visible from Westbourne Park, the nearest Tube station. The Tower dominates the skyline, soaring above its neighbouring estate, cafes, and shops. As one nears the Tower, the south face becomes visible, revealing the suspended corridors that join the service tower to the main body of flats. Light of all shades and colours pours from its tightly stacked dwellings, which stretch up into the sky. Figure 5. Trellick Tower, South face. Figure 6. Balcony in a 27th-floor flat, Trellick Tower.N’s journalOutside the tower, I sense danger and experience a heightened sense of awareness. A thorny frame of metal poles holds up the tower’s facade, each pole poised as if to slip down and impale me as I enter the building.At first, the tower is too big for comprehension; the scale is unnatural, gigantic. I feel small and quite squashable in comparison. Swathes of unmarked concrete surround the tower, walls that are just too high to see over. Who or what are they hiding? I feel uncertain about what is around me.It takes some time to reach the 27th floor, even though the lift only stops on every 3rd floor. I feel the forces of acceleration exert their pressure on me as we rise. The lift is very quiet.Looking through the windows on the 27th-floor walkway that connects the lift tower to the main building, I realise how high up I am. I can see fog. The city moves and modulates beneath me. It is so far away, and I can’t reach it. I’m suspended, isolated, cut off in the air, as if floating in space.The buildings underneath appear tiny in comparison to me, but I know I’m tiny compared to this building. It’s a dichotomy, an internal tension, and feels quite unreal.The sound of the wind in the corridors is a constant whine.In the flat, the large kitchen window above the sink opens directly onto the narrow, low-ceilinged corridor, on the other side of which, through a second window, I again see London far beneath. People pass by here to reach their front doors, moving so close to the kitchen window that you could touch them while you’re washing up, if it weren’t for the glass. Eye contact is possible with a neighbour, or a stranger. I am close to that which I’m normally separated from, but at the same time I’m far from what I could normally access.On the balcony, I have a strong sensation of vertigo. We are so high up that we cannot be seen by the city and we cannot see others. I feel physically cut off from the world and realise that I’m dependent on the lift or endlessly spiralling stairs to reach it again.Materials: sharp edges, rough concrete, is abrasive to my skin, not warm or welcoming. Sharp little stones are embedded in some places. I mind not to brush close against them.Behind the tower is a mysterious dark maze of sharp turns that I can’t see around, and dark, narrow walkways that confine me to straight movements on sloping ramps.“Relentless Employ of Concrete:” Body versus Stone and HeightThe “relentless employ of concrete” (R-B) in the Barbican Estate and Trellick Tower determined our physical interactions with these Brutalist objects. Our attention was first directed towards texture: rough, abrasive, sharp, frictive. Raw concrete’s potential to damage skin, should one fall or brush too hard against it, made our bodies vulnerable. Simultaneously, the ubiquitous grey colour and the constant cold anaesthetised our senses.As we continued to explore, the constant presence of concrete, metal gratings, wire, and reinforced glass affected our real and imagined corporeal potentialities. Bodies are powerless against these materials, such that, in these buildings, you can only go where you are allowed to go by design, and there are no other options.Conversely, the strength of concrete also has a corporeal manifestation through a sense of increased physical security. To R, standing within the “concrete fortress” of the Barbican Estate, the object offered “security, elevation, sanctuary,” and even “power” (R-B).The heights of the Barbican’s towers (123 metres) and Trellick Tower (93 metres) were physically overwhelming when first encountered. We both felt that these menacing, jagged towers dominated our bodies.Excerpt from R’s journal (Trellick Tower)Gaining access to the apartment, we begin to explore from room to room. As we proceed through to the main living area we spot the balcony and I am suddenly aware that, in a short space of time, I had abandoned the knowledge that some 26 floors lay below me. My balance is again shaken and I dig my heels into the laminate flooring, as if to achieve some imaginary extra purchase.What are the consequences of extreme height on the body? Certainly, there is the possibility of a lethal fall and those with vertigo or who fear heights would feel uncomfortable. We discovered that height also affects physical instantiation in many other ways, both empowering and destabilising.Distance from ground-level bustle contributed to a profound silence and sense of calm. Areas of intermediate height, such as elevated communal walkways, enhanced our sensory abilities by granting the advantage of observation from above.Extreme heights, however, limited our ability to sense the outside world, placing objects beyond our range of visual focus, and setting up a “bizarre segregation” (R-T) between our physical presence and that of the rest of the world. Height also limited potentialities of movement: no longer self-sufficient, we depended on a working lift to regain access to the ground and the rest of the city. In the lift itself, our bodies passively endured a cycle of opposing forces as we plummeted up or down numerous storeys in mere seconds.At both locations, N noticed how extreme height altered her relative body size: for example, “London looks really small. I have become huge compared to the tiny city” (N-B). As such, the building’s lift could be likened to a cake or potion from Lewis Carroll’s Alice in Wonderland. This illustrates how the heuristics that we use to discern visual perspective and object size, which are determined by the environment in which we live (Segall et al.), can be undermined by the unusual scales and distances found in Brutalist structures.Excerpt from N’s journal (Barbican Estate)Warning: These buildings give you AFTER-EFFECTS. On the way home, the size of other buildings seems tiny, perspectives feel strange; all the scales seem to have been re-scaled. I had to become re-used to the sensation of travelling on public trains, after travelling in the tower lifts.We both experienced perceptual after-effects from the disproportional perspectives of Brutalist spaces. Brutalist structures thus have the power to affect physical sensations even when the body is no longer in direct interaction with them!“Challenge to Privacy:” Intersubjective Ideals in B rutalist DesignAs embodied beings, our corporeal manifestations are the primary transducers of our interactions with other people, who in turn contribute to our own body schema construction (Joas). Architects of Brutalist habitats aimed to create residential utopias, but we found that the impact of their designs on intersubjective corporeality were often incoherent and contradictory. Brutalist structures positioned us at two extremes in relation to the bodies of others, forcing either an uncomfortable intersection of personal space or, conversely, excessive separation.The confined spaces of the lifts, and ubiquitous narrow, low-ceilinged corridors produced uncomfortable overlaps in the personal space of the individuals present. We were fascinated by the design of the flat in Trellick Tower, where the large kitchen window opened out directly onto the narrow 27th-floor corridor, as described in N’s journal. This enforced a physical “challenge to privacy” (R-T), although the original aim may have been to promote a sense of community in the “streets in the sky” (Moran 615). The inter-slotting of hundreds of flats in Trellick Tower led to “a multitude of different cooking aromas from neighbouring flats” (R-T) and hence a direct sensing of the closeness of other people’s corporeal activities, such as eating.By contrast, enormous heights and scales constantly placed other people out of sight, out of hearing, and out of reach. Sharp-angled walkways and blind alleys rendered other bodies invisible even when they were near. In the Barbican Estate, huge concrete columns, behind which one could hide, instilled a sense of unease.We also considered the intersubjective interaction between the Brutalist architect-designer and the inhabitant. The elements of futuristic design—such as the “spaceship”-like pods for lift buttons in Cromwell Tower (N-B)—reconstruct the inhabitant’s physicality as alien relative to the Brutalist building, and by extension, to the city that commissioned it.ReflectionsThe strength of the autoethnographic approach is also its limitation (Chang 54); it is an individual’s subjective perspective, and as such we cannot experience or represent the full range of corporeal effects of Brutalist designs. Corporeal experience is informed by myriad factors, including age, body size, and ability or disability. Since we only visited these structures, rather than lived in them, we could have experienced heightened sensations that would become normalised through familiarity over time. Class dynamics, including previous residences and, importantly, the amount of choice that one has over where one lives, would also affect this experience. For a full perspective, further data on the everyday lived experiences of residents from a range of different backgrounds are necessary.R’s reflectionDespite researching Brutalist architecture for years, I was unprepared for the true corporeal experience of exploring these buildings. Reading back through my journals, I'm struck by an evident conflict between stylistic admiration and physical uneasiness. I feel I have gained a sympathetic perspective on the notion of residing in the structures day-to-day.Nevertheless, analysing Brutalist objects through a corporeal perspective helped to further our understanding of the experience of living within them in a way that abstract thought could never have done. Our reflections also emphasise the tension between the physical and the psychological, whereby corporeal struggle intertwines with an abstract, aesthetic admiration of the Brutalist objects.N’s reflectionIt was a wonderful experience to explore these extraordinary buildings with an inward focus on my own physical sensations and an outward focus on my body’s interaction with others. On re-reading my journals, I was surprised by the negativity that pervaded my descriptions.  How does physical discomfort and alienation translate into cognitive pleasure, or delight?ConclusionBrutalist objects shape corporeality in fundamental and sometimes contradictory ways. The range of visual and somatosensory experiences is narrowed by the ubiquitous use of raw concrete and metal. Materials that damage skin combine with lethal heights to emphasise corporeal vulnerability. The body’s movements and sensations of the external world are alternately limited or extended by extreme heights and scales, which also dominate the human frame and undermine normal heuristics of perception. Simultaneously, the structures endow a sense of physical stability, security, and even power. By positioning multiple corporealities in extremes of overlap or segregation, Brutalist objects constitute a unique challenge to both physical privacy and intersubjective potentiality.Recognising these effects on embodied being enhances our current understanding of the impact of Brutalist residences on corporeal sensation. This can inform the future design of residential estates. Our autoethnographic findings are also in line with the suggestion that Brutalist structures can be “appreciated as challenging, enlivening environments” exactly because they demand “physical and perceptual exertion” (Sroat). Instead of being demolished, Brutalist objects that are no longer considered appropriate as residences could be repurposed for creative, cultural, or academic use, where their challenging corporeal effects could contribute to a stimulating or even thrilling environment.ReferencesAllen, Edward, and Joseph Iano. Fundamentals of Building Construction: Materials and Methods. 6th ed. Hoboken, NJ: John Wiley & Sons, 2013.Anderson, Leon. “Analytic Autoethnography.” Journal of Contemporary Ethnography 35.4 (2006): 373-95.Armstrong, Rachel. “Biological Architecture.” Forward, The Architecture and Design Journal of the National Associates Committee: Architecture and the Body Spring (2010): 77-79.Baker, Shirley. “The Streets Belong to Us: Shirley Baker’s 1960s Manchester in Pictures.” The Guardian, 22 Jul. 2015. 16 Feb. 2016 〈 http://www.theguardian.com/artanddesign/gallery/2015/jul/22/shirley-baker-1960s-manchester-in-pictures 〉 .Biloria, Nimish. “Inter-Active Bodies.” Forward, The Architecture and Design Journal of the National Associates Committee: Architecture and the Body Spring (2010): 77-79.Brophy, Gwenda. “Fortress Barbican.” The Telegraph, 15 Mar. 2007. 16 Feb. 2016 〈 http://www.telegraph.co.uk/finance/property/3357100/Fortress-Barbican.html 〉 .Carroll, Lewis. Alice in Wonderland. London: Macmillan, 1865.Carroll, Rory. “How Did This Become the Height of Fashion?” The Guardian, 11 Mar. 1999. 16 Feb. 2016 〈 http://www.theguardian.com/theguardian/1999/mar/11/features11.g28 〉 .Carter, Claire. “London Tower Blocks Given Listed Building Status.”Daily Telegraph, 10 Jul. 2013. 16 Feb. 2016 〈 http://www.telegraph.co.uk/finance/property/10170663/London-tower-blocks-given-listed-building-status.html 〉 .Chang, Heewon. Autoethnography as Method. Walnut Creek, CA: Left Coast, 2008.Clement, Alexander. Brutalism: Post-War British Architecture. Marlborough: Crowood Press, 2012.Cooper, Niall, Joe Fleming, Peter Marcus, Elsie Michie, Craig Russell, and Brigitte Soltau. “Lessons from Hulme.” Reports, Joseph Rowntree Foundation, 1 Sep. 1994. 16 Feb. 2016 〈 https://www.jrf.org.uk/report/lessons-hulme 〉 .Dalrymple, Theodore. “The Architect as Totalitarian: Le Corbusier’s Baleful Influence.” Oh to Be in England. The City Journal, Autumn 2009. 16 Feb. 2016 〈 http://www.city-journal.org/2009/19_4_otbie-le-corbusier.html 〉 .Denzin, Norman K. “Analytic Autoethnography, or Déjà Vu All Over Again.” Journal of Contemporary Ethnography 35.4 (2006): 419-28.Ellis, Carolyn. The Ethnographic I: A Methodological Novel about Autoethnography. Walnut Creek, CA: AltaMira Press, 2004.emerald, elke, and Lorelei Carpenter. “Vulnerability and Emotions in Research: Risks, Dilemmas, and Doubts.” Qualitative Inquiry 21.8 (2015): 741-50.Glancey, Jonathan. “A Great Place To Live.” The Guardian, 7 Sep. 2001. 16 Feb. 2016 〈 http://www.theguardian.com/education/2001/sep/07/arts.highereducation 〉 .Goldfinger, Ernö. “The Sensation of Space,” reprinted in Dunnet, James and Gavin Stamp, Ernö Goldfinger. London: Architectural Association Press, 1983.Hanley, Lynsey. Estates: An Intimate History. London: Granta, 2012.“High Rise Dreams.” Time Shift. BB4, Bristol. 19 Jun. 2003.Joas, Hans. “The Intersubjective Constitution of the Body-Image.” Human Studies 6.1 (1983): 197-204.Johnson, Sophia A. “‘Getting Personal’: Contemplating Changes in Intersubjectivity, Methodology and Ethnography.” M/C Journal 18.5 (2015).Manan, Mohd. S.A., and Chris L. Smith. “Beyond Building: Architecture through the Human Body.” Alam Cipta: International Journal on Sustainable Tropical Design Research and Practice 5.1 (2012): 35-42.Meades, Jonathan. “The Incredible Hulks: Jonathan Meades’ A-Z of Brutalism.” The Guardian, 13 Feb. 2014. 16 Feb. 2016 〈 http://www.theguardian.com/artanddesign/2014/feb/13/jonathan-meades-brutalism-a-z 〉 .Moran, Joe. “Housing, Memory and Everyday Life in Contemporary Britain.” Cultural Studies 18.4 (2004): 607-27.Newman, Oscar. Creating Defensible Space. U.S. Department of Housing and Urban Development (HUD), 1996.Niesewand, Nonie. “Architecture: What Zaha Hadid Next.” The Independent, 1 Oct. 1998. 16Feb. 2016 〈 http://www.independent.co.uk/arts-entertainment/architecture-what-zaha-hadid-next-1175631.html 〉 .Power, Anne. Hovels to Highrise: State Housing in Europe Since 1850. Taylor & Francis, 2005.Segall, Marshall H., Donald T. Campbell, and Melville J. Herskovits. “Cultural Differences in the Perception of Geometric Illusions.” Science 139.3556 (1963): 769-71.Singh, Anita. “Lord Rogers Would Live on This Estate? Let Him Be Our Guest.” The Telegraph, 20 Jun. 2015. 16 Feb. 2016 〈 http://www.telegraph.co.uk/culture/art/architecture/11687078/Lord-Rogers-would-live-on-this-estate-Let-him-be-our-guest.html 〉 .Smithson, Alison, and Peter Smithson. “But Today We Collect Ads.” Reprinted in L’Architecture Aujourd’hui Jan./Feb (2003): 44.Smithson, Alison, and Peter Smithson. “Conversation with Jane Drew and Maxwell Fry.” Zodiac 4 (1959): 73-81.Sroat, Helen. “Brutalism: An Architecture of Exhilaration.” Presentation at the Paul Rudolph Symposium. University of Massachusetts Dartmouth, MA, 13 Apr. 2005. Stadler, Laurent. “‘New Brutalism’, ‘Topology’ and ‘Image:’ Some Remarks on the Architectural Debates in England around 1950.” The Journal of Architecture 13.3 (2008): 263-81.The Great British Housing Disaster. Dir. Adam Curtis. BBC Documentaries. BBC, London. 4 Sep. 1984.The Pruitt-Igoe Myth. Dir. Chad Friedrichs. First Run Features, 2012. 
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    Publisher: Queensland University of Technology
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    Queensland University of Technology ; 2016
    In:  M/C Journal Vol. 19, No. 3 ( 2016-06-22)
    In: M/C Journal, Queensland University of Technology, Vol. 19, No. 3 ( 2016-06-22)
    Abstract: Introduction The role of place in cultivating artistic practice, communities and audiences is well established and the economic, social and cultural benefits that flow from this are becoming better understood. By contrast, the factors impacting and influencing access to these places is poorly theorised. This paper identifies and examines these factors as they apply to live music in Australia, through a qualitative survey of live music patrons and venues. We compare the themes identified from our data with existing theories of access in the arts, with a particular focus on the ways in which place-based music scenes may encourage or exclude participation. We address the question of how access affects participation within these scenes, as well as how access might be improved.Defining AccessAccess is an ongoing concern of much research and cultural policy relating to the visual and performing arts, yet it is poorly defined as a concept within this literature. Access is often framed in terms of social and cultural factors, with an emphasis on the impact of education and social status on arts attendance and participation, which are deemed to be the key determinants of arts engagement when all other factors are held constant (Belfiore; Bunting et al, From Indifference; Bunting et al, Informing Change; Kawashima; Keaney). Access is also used to refer to more tangible barriers to arts and music participation, such as disposable income and government regulation (European Union). In Australia, access tends to be equated with policies and initiatives enabling performers and audiences with a disability to participate in the arts and music sectors (Austin and Brophy; Bennison; Reimann).  Underpinning much of this discourse is the assumption that participation or attendance in the arts is a public good; that there is some implicit value or benefit that is denied to anyone without access (Kawashima 61). Much post-war cultural policy has been founded on this assumption, which demonstrates an instrumentalist approach to the arts. Within this understanding the arts are utilized as an “instrument” through which economic, social and employment benefits can be achieved (Belfiore 92; Hesmondhalgh et al 71).  By extension non-participation in the arts is identified as a problem, which can be redressed through programs that increase access for groups or individuals who are in some way excluded or disenfranchised (Stevenson 81).  For example, the European Union’s Work Plan for Culture 2011-2014 suggests that:The concept of ‘access’ focuses on enabling new audiences to use the available culture on offer, by ‘opening doors’ to non-traditional audiences so that they may enjoy an offer or heritage that has previously been difficult to access because of a set of barriers. (European Union 7)As a result, a great deal of the literature on arts access focuses on those cultural activities that are subsidized by the state (Austin and Brophy; Bennison; Bunting et al, Informing Change; Keaney; Hesmondhalgh et al). Access is, therefore, often conceived in terms of a rather neoliberal definition of equality, which frequently corresponds with opportunity for consumption (Kantola and Squires 97).Access and Live MusicThe factors that commonly guide cultural policy regarding access do not align well with the function of place-based live music scenes, despite live music providing a clear public good. In Australia, live music delivers a 3:1 benefit to cost ratio and reportedly increases audience perceptions of social connectedness and health and wellbeing (Live Music Office). Live music scenes need to be accessible in order to thrive but are by their nature exclusionary. They are tied to distinct geographical areas, social groups and cultural movements, and are defined in terms of collective participation and an ongoing group dynamic and identity (Straw, Scenes 250). Although they are often porous (Behr, Brennan and Cloonan 3), live music scenes are defined by their boundaries and are more easily accessed by those that engage with their inherent culture of participation (Shank; Straw, Scenes; Straw, Systems).Live music scenes can be understood as those distinct socio-musical practices that occur between practitioners and participants within a defined space (Shank) that may be local, translocal or virtual (Peterson and Bennett). This space is primarily either a site of musical performance, a specific live music venue or a series of venues within a geographical area. Place-based live music scenes are constructed as forms of collective activity that foster strong feelings of membership and belonging amongst those that participate within them (Straw, Systems).  Such participation primarily takes a physical form, as participants frequent specific venues or performances by certain bands. Performance sites make up the places in which socio-musical practices are enacted, and these spaces are influential in the establishment of live music scenes. However, these spaces are not readily accessed by just anybody, and the culture of participation that surrounds live music scenes is not accessible to all, nor can it be. Due to the nature of place and cultural participation, place-based live music scenes feature socio-musical practices that are inherently defined by processes of gate-keeping and subcultural safeguarding (Gallan; Gallan and Gibson; Peterson and Bennett). Those who participate, those who don’t and the differences in their cultural interests are what distinguish one scene from another.Live music venues are particularly visible within this process of distinction, and play a significant role in situating live music scenes within urban space (cf. Behr, Brennan and Cloonan; Lobato; Shaw; Whiting).  In Melbourne, Australia, for example, local music scenes articulate around a constellation of geographically convenient venues, such as those of the inner-northern suburbs of Fitzroy and Collingwood. Venues such as The Tote (in Collingwood) and the Old Bar (in Fitzroy) (Whiting 123). Live music scenes can also form around performing artists or genres of music. These scenes, described as translocal and virtual, invoke similar codified socio-musical practices, gatekeeping and subcultural safeguarding across geographical and / or socio-cultural barriers. Bennett and Peterson cite several examples of translocal music scenes, such as Deadheads, goths and Riot Grrls, fostered through sharing of “recordings, bands, fans and fanzines” (p. 9). Similarly, Baym describes the way that virtual music scenes surrounding Swedish indie music function across multiple online platforms.Despite the importance of place in fostering live music scenes, live music is rarely mentioned by research and cultural policy relating to access. Where live music is discussed in this literature it is typically considered a commercial activity wherein attendance and participation is the result of market forces (Garnham 28). This is problematic for a number of reasons, not least that popular music performers’ careers are highly unstable (Hracs & Leslie) and few receive a living wage from their activities (Throsby and Zednik).Access to live music is peripherally addressed in literature relating to the nighttime economy, regarding issues of regulation and enforcement surrounding pubs, clubs and venues (Flew; Lobato). Live music venues typically fall, indiscriminately, under regulation designed to address high-risk drinking behavior such as violent assaults (Homan), and in Australia this has resulted in some cities limiting access to live music venues via so-called lockout laws. Access to live music venues has been similarly impacted by residential developments and the gentrification of inner-city suburbs, resulting in increased commercial rent and compliance costs resulting from noise complaints (Shaw; Holt; Lobato).These issues highlight the contradictions inherent in reconciling goals of inclusive public space, higher density urban populations and increased patronage with attendant low-tolerance for public drunkenness and anti-social behavior (Roberts). They also speak to the need to better understand how access to live music functions; is negotiated; and might be impacted outside of the market economy.  Access to Live Music For the purposes of this paper we define access in terms of the ease with which potential audiences can experience the arts in general and (popular) live music in particular. As discussed above, access has traditionally been conceived in terms of barriers to new or non-traditional audiences who might consume publicly funded culture, often underpinned by a desire for universal participation. This is problematic in relation to popular live music, which is generally considered a commercial activity and ignored in public policy and academic discourse on access. Furthermore the nature of place-based music scenes suggests universal access may never be practical or desirable.Access to live music needs to be understood both as the physical ability to access a space or activity and how receptive such a space, event or culture is to potential participants. Understood in this way, access is affected by enabling and impeding factors that have to do with place; individuals perceived agency; and perceptions of social and cultural norms, including behaviour and appearance (Bunting et al, From Indifference; Bunting et al, Informing Change; Keaney). In order to better understand access to live music we need to identify these factors as well as the ways this access might be contested.To identify enabling and inhibiting factors affecting live music access we have used data collected as part of a report on the economic and cultural value of live music in Australia prepared by the authors (National Live Music Office). Data collection for this study comprised anonymous face-to-face interviews with thirty-eight live music venue owner / operators in five Australian capital cities and an online survey of approximately fifteen hundred audience members. A convenience sample was used for face-to-face interviews and the online survey was promoted nationally via the Australian Music Industry Network, APRA and media interviews on youth broadcaster Triple J. The interview and online survey tools included open-ended questions about what the respondents believed enabled or encouraged audiences to attend live music and barriers to their attendance. Qualitative content analysis of producer and consumer responses identified several factors that respondents believed impacted access to popular music performance – and by extension, place-based music scenes.The online survey relied on self-selecting participants, many of whom identified as professionally engaged in the Australian music industry. This is typical of creative industry workers for whom the informal nature of work and blurring of the “business-social divide” (Watson 18) generates a strong affective community keenly interested in justifying its significance (Pratt). This introduces a potential bias in terms of the weight of responses. However, the distinction between industry professionals and audience members is largely irrelevant to this research as we are principally concerned with identifying the ways these overlapping groups think about and experience access to live music.From this data we have identified interest, cost, public transport, regulation and enforcement, social connectedness, and stage of life as enabling or inhibiting access to live music.Interest Interest as an enabler or inhibitor of live music attendance seems obvious, but is rarely discussed in cultural policy or academic discourse around access. This is interesting, given the tendency in this literature to aspire towards universal access for arts and cultural activities (Kawashima 65). Whether potential audiences are enthusiastic, indifferent or actively disinterested appears to be an overlooked aspect of access, especially as interest may be, and often is, influenced by producers and promoters.CostCost, and by extension a lack of disposable income, was cited by audiences and producers as an inhibitor to live music access. This was expected, given disposable income is cited as a barrier to arts access in some literature (European Union). As live music is a commercial activity we would expect that cost would be seen as an important market signal. However in existing literature the influence of socio-economic status, a stand-in for disposable income, is seen as negligible when measured against other factors such as education and social status (Keaney 110). The degree to which price signals affect access to live music appears under-examined.Public TransportFor gig-goers, the availability of late-night trains, busses or taxis is a crucial element to accessing live music. Provision and availability of these services is typically outside the control of music venues or performers. This suggests a role that government planning and private companies play in enabling or inhibiting access to live music. In Australia, the City of Melbourne is currently making steps toward ameliorating such issues, running a trial of all night public transport on Friday and Saturday nights along key routes (Public Transport Victoria).Regulation and Enforcement Related to this is the role government plays in regulating live music performance and enforcing restrictions on noise levels, trading hours and the provision of alcohol. The data we are drawing on for this paper was collected just as so-called ‘lock-out laws’ were introduced in Sydney. These laws limit hours of trade and the types of alcohol that can be served past a certain time. Unsurprisingly NSW patrons and venue operators identified and commented on these very real barriers to access. Since the implementation of these laws the Live Music Office has argued there has been a 40% drop in live performance revenue, as measured by door charge receipts, at venues within the Sydney CBD lockout area (APRA/AMCOS). Despite public protests and industry concerns, similar restrictions on trading hours are being imposed on venues in Queensland (Burke).Several additional elements of regulation and enforcement were also identified in the data, including the handling of noise complaints, liquor-licensing conditions, trading hours, policing and the provision of public transport. From a venue perspective, access to live music is often hampered by confusion over how to navigate the various jurisdictions and government bodies responsible for policing and enforcing regulation relating to the provision of live music. As most patrons appear unaware of the overlapping jurisdictions and complicated legislative frameworks around live music, sound restrictions and the provision of alcohol in Australia, many of their responses simply identified ‘the government’ as responsible for a range of barriers to seeing live music.Social Status and Cultural CapitalAs previously noted, social status and education play a significant role in determining individual’s potential to engage with the arts. Social status relates to engagement with others in intimate forms of social interaction. Social status is distinct from social class in that social class is based primarily on socio-economic concerns (income, occupation, financial situation etc.).The influence that social status has on access to live music is evident in the survey data. Many respondents suggesting live music facilitated a sense of community and that this positively impacted on their own experience of access. This aligns with existing literature inasmuch as participants are often exposed to arts events through their social networks, and participants with a network of social acquaintances participating regularly in arts events and activities are more inclined to participate themselves  (Keaney; Walker and Scott-Melnyk). Place based live music scenes thrive on social and cultural capital (Thornton) and are held together by tight social networks (Gibson & Homan). However, these same factors also serve as barriers to access for those outside of the communities fostered by particular scenes and venues. Just as those of a certain social status engage more readily with arts and culture, there are many that lack such status. Within this context it has been observed that processes of gatekeeping (thus exclusion) strengthen bonds of community and belonging, contributing to the longevity of music venues and scenes (Gallan 35). As Ben Gallan and Chris Gibson state in their paper on former Wollongong venue The Oxford Tavern, regular participation within the Oxford’s inherent scene came to signify “exclusivity and ‘stripes earned’” (182). This extended to the physical environment of the venue, whose dingy interior and distinct atmosphere identified it as a site of ‘otherness’, constructed in opposition to mainstream Wollongong nightlife (188). That certain venues and events are not for ‘people like me’ is a commonly identified issue within discourse around arts access (Keaney 110). Among survey respondents, this phenomenon was expressed through perceptions of safety as well both positive and negative perceptions of venue environments.Associated with this is the role that distinction, particularly aesthetic judgment, plays in identifying and excluding individuals on the basis of cultural capital. The aesthetic cultures that surround place-based live music scenes (Regev) dictate what musical practices are considered authentic. Social status plays a large role within the functioning of these aesthetic cultures, as what is understood as inauthentic within one may be deemed legitimate in another. In keeping with Bourdieu’s theory of cultural consumption, effective engagement with culture is essentially the result of an acquired and trained capacity. In order to readily access certain modes of culture, one must be versed in the skills needed to decode the messages inherent within artistic products and the socio-cultural milieu that surrounds these products (Kawashima 65).  In our data, respondents suggested a lack of aesthetic judgment affected attendance at live music events. ‘Original’ or ‘independent’ music was typically privileged over ‘covers’ bands or ‘mainstream’ performers, and the audiences for these were described as lacking the ability to discern ‘good’ from ‘bad’ live acts. Lifestyle and Stage of LifeHaving children or a family and the responsibilities associated with this was cited as a barrier or inhibiting factor in attending live music. Given the association between some place-based live music scenes and youth culture it’s unsurprising that, as audiences age, they might perceive stage of life in this way. The nature of many live music scenes may also make them difficult places for people who don’t fit the demographic or cultural norms. Potential audiences may exclude themselves rather than being actively excluded, or may face passive resistance to their engagement. This ties into the previously established notion that many potential participants perceive engagement with the arts as a risk (Bunting et al, From Indifference 8; Keaney 110). The processes of gatekeeping and air of exclusivity that define place-based live music scenes only reinforce such fears.  There appears to be an interesting relationship between income, stage-of-life and live music attendance as an increase in disposable income may not mean accessing live music is made any easier.  Responses suggested a gradient beginning with younger audiences with less disposable income who gradually aged out of live music attendance as they took on more family, relationship or work responsibilities. As a corollary to this, several older respondents noted they were more able and likely to access live music as they became more established in their careers, long-term relationships ended or their children grew older and became independent. Lifestyle and stage of life may be helpful ways to think about these interrelated factors. Given the importance of cultural capital to participation in live music scenes available time - free from other responsibilities - clearly impacts access to live music. More than simply available time outside of work or other commitments, lifestyle and stage of life also relate to peer-group norms and social expectations as well as income, education and social status. Crucially, these interrelated facets of lifestyle may not necessarily segment the audience for live music by socio-economic status or level of education. Cultural norms hold a large influence over what is seen as appropriate for those participating within the arts, and this is just as true for the practices of alternative ‘indie’ culture as it is for the commercial mainstream. As sites of “otherness” (Gallan & Gibson 179), place-based live music scenes are often more readily accessed by those that demonstrate such “otherness” in their everyday lives than those who do not.DiscussionThe commercial nature of popular music performance has often led to its exclusion from discussions of arts access. This is problematic, as few popular music practitioners benefit financially from their practice. Supply and demand clearly has some influence over access to live music, and audiences have cited interest and cost as factors affecting attendance. The role of interest, although identified within the literature surrounding arts access as influential (Bunting et al; Keaney), is largely under examined. This is particularly evident within the literature on music scenes, wherein participant interest is often taken for granted, and suggests a direction for further research. Although not identified by this research, supply-side factors including rising rents and competing revenue streams are also likely to affect access to live music (Gibson and Homan). Despite the commercial nature of much live music activity, the assumption that market forces – on their own – govern access to live music diminishes the complexities of the issues at hand.  In the first instance, access to place-based live music scenes seems to be clearly impacted by the physical constraints imposed by available public transport. Audiences appear willing to travel some distance to attend live music and economic analysis of the data used for this research paper suggests live music is a source of regional competitive advantage (Live Music Office, 26).  However, unlike many publicly funded arts activities, live music typically happens at night. This affects the ease, cost and availability of public transport to and from venues, which are typically located in areas that make access and parking for private vehicles unrealistic. The availability of taxis and services such as Uber offer an alternative, but may be too costly for audiences travelling into central entertainment precincts from outer suburbs. The degree to which this cost acts as a barrier clearly relates to disposable income, however in many Australian cities the significant distance between entertainment precincts and the outer suburbs also renders these options impractical. Research into the relationship between live music attendance and the provision of public transport seems an obvious and potentially beneficial area in need of deeper consideration in research and public policy.Social status and stage of life also play an important role within public perceptions of access to live music. A link between these two factors is evident within our research, as lifestyle affects social status in so far as it delineates certain cultural norms. This is a point of departure from existing research, as although social status is often identified as an influential factor in determining arts access (Bunting et al, From Indifference; Bunting et al, Informing Change; Keaney), stage of life and lifestyle is under-represented.  This may be due to the complex interrelated facets of disposable income, available time, family and relationship responsibilities, and cultural capital that may be changing as audiences age. While these aspects are discussed discretely in existing literature, the role that otherness plays in gatekeeping  around live music suggests the link between these provides a valuable entry point to an emergent area of research. By extension, there may be ways to enable access to live music for audiences that may feel they have aged out of the demographic, through examining the ways that stage of life and lifestyle function as barriers to access.Finally, government regulation and enforcement has a significant role in enabling and constraining access to live music. This ties back into a discussion of the market for live music, as government regulation is typically intended to constrain market-based activity (irrespective of whether it is intended as a public good). From an audience perspective, government regulation and enforcement seems to be viewed in monolithic terms according to our data. From a producer perspective, significant frustration was voiced about the difficulties in navigating the various levels of local, state and federal legislative bodies. Although there have been several attempts to unpack the complex problems inherent within the regulation of live music (Flew; Homan; Lobato; Shaw), it is often viewed as a singular problem by the public. Therefore there is a distinction to be made in terms of public perception of live music regulation according to the separate dilemmas inherent within the problem, such as noise complaints, licensing, trading hours and public transport. A more nuanced, detailed investigation into public perceptions of live music regulation would serve as a valuable contribution to the discussions of live music policy.This paper has served as an initial foray into the relationship between place-based live music scenes and access. The qualitative data we have drawn on suggests that traditional conceptions of access have limited utility when applied to live (popular) music. We have identified several areas for future directions in research and public policy. Chief among these is further examining the roles that public transport, stage of life and government regulation play in enabling and constraining access to live music. Fundamental to this work is identifying an agreed upon role for live music in public policy. The goal of universal access is clearly not applicable to place-based live music scenes, however there is a case for enabling access to live music as a public good. 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    ISSN: 1441-2616
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    Publisher: Queensland University of Technology
    Publication Date: 2016
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