In:
International Journal of Advertising, Informa UK Limited, Vol. 28, No. 4 ( 2009-01), p. 715-739
Type of Medium:
Online Resource
ISSN:
0265-0487
,
1759-3948
DOI:
10.2501/S0265048709200837
Language:
English
Publisher:
Informa UK Limited
Publication Date:
2009
detail.hit.zdb_id:
2067926-9
detail.hit.zdb_id:
83205-4
SSG:
3,2
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