In:
Journal of Marketing, SAGE Publications, Vol. 35, No. 2 ( 1971-04), p. 65-68
Abstract:
The author explores the nature of theoretical and nontheoretical structures and then evaluates the theoretical structure advanced in a previous Journal of Marketing article.
Type of Medium:
Online Resource
ISSN:
0022-2429
,
1547-7185
DOI:
10.1177/002224297103500213
Language:
English
Publisher:
SAGE Publications
Publication Date:
1971
detail.hit.zdb_id:
2052318-X
detail.hit.zdb_id:
218318-3
SSG:
3,2
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