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    Online Resource
    Online Resource
    Queensland University of Technology ; 2014
    In:  M/C Journal Vol. 17, No. 1 ( 2014-03-17)
    In: M/C Journal, Queensland University of Technology, Vol. 17, No. 1 ( 2014-03-17)
    Abstract: Background “The sense of taste,” write Nelson and colleagues in a 2002 issue of Nature, “provides animals with valuable information about the nature and quality of food. Mammals can recognize and respond to a diverse repertoire of chemical entities, including sugars, salts, acids and a wide range of toxic substances” (199). The authors go on to argue that several amino acids—the building blocks of proteins—taste delicious to humans and that “having a taste pathway dedicated to their detection probably had significant evolutionary implications”. They imply, but do not specify, that the evolutionary implications are positive. This may be the case with some amino acids, but contemporary tastes, and changes in them, are far from universally beneficial. Indeed, this article argues that modern food production shapes and distorts human taste with significant implications for health and wellbeing. Take the western taste for fried chipped potatoes, for example. According to Schlosser in Fast Food Nation, “In 1960, the typical American ate eighty-one pounds of fresh potatoes and about four pounds of frozen french fries. Today [2002] the typical American eats about forty-nine pounds of fresh potatoes every year—and more than thirty pounds of frozen french fries” (115). Nine-tenths of these chips are consumed in fast food restaurants which use mass-manufactured potato-based frozen products to provide this major “foodservice item” more quickly an d cheaply than the equivalent dish prepared from raw ingredients. These choices, informed by human taste buds, have negative evolutionary implications, as does the apparently long-lasting consumer preference for fried goods cooked in trans-fats. “Numerous foods acquire their elastic properties (i.e., snap, mouth-feel, and hardness) from the colloidal fat crystal network comprised primarily of trans- and saturated fats. These hardstock fats contribute, along with numerous other factors, to the global epidemics related to metabolic syndrome and cardiovascular disease,” argues Michael A. Rogers (747). Policy makers and public health organisations continue to compare notes internationally about the best ways in which to persuade manufacturers and fast food purveyors to reduce the use of these trans-fats in their products (L’Abbé et al.), however, most manufacturers resist. Hank Cardello, a former fast food executive, argues that “many products are designed for ‘high hedonic value’, with carefully balanced combinations of salt, sugar and fat that, experience has shown, induce people to eat more” (quoted, Trivedi 41). Fortunately for the manufactured food industry, salt and sugar also help to preserve food, effectively prolonging the shelf life of pre-prepared and packaged goods. Physiological Factors As Glanz et al. discovered when surveying 2,967 adult Americans, “taste is the most important influence on their food choices, followed by cost” (1118). A person’s taste is to some extent an individual response to food stimuli, but the tongue’s taste buds respond to five basic categories of food: salty, sweet, sour, bitter, and umami. ‘Umami’ is a Japanese word indicating “delicious savoury taste” (Coughlan 11) and it is triggered by the amino acid glutamate. Japanese professor Kikunae Ikeda identified glutamate while investigating the taste of a particular seaweed which he believed was neither sweet, sour, bitter, or salty. When Ikeda combined the glutamate taste essence with sodium he formed the food additive sodium glutamate, which was patented in 1908 and subsequently went into commercial production (Japan Patent Office). Although individual, a person’s taste preferences are by no means fixed. There is ample evidence that people’s tastes are being distorted by modern food marketing practices that process foods to make them increasingly appealing to the average palate. In particular, this industrialisation of food promotes the growth of a snack market driven by salty and sugary foods, popularly constructed as posing a threat to health and wellbeing. “[E]xpanding waistlines [are] fuelled by a boom in fast food and a decline in physical activity” writes Stark, who reports upon the 2008 launch of a study into Australia’s future ‘fat bomb’. As Deborah Lupton notes, such reports were a particular feature of the mid 2000s when: intense concern about the ‘obesity epidemic’ intensified and peaked. Time magazine named 2004 ‘The Year of Obesity’. That year the World Health Organization’s Global Strategy on Diet, Physical Activity and Health was released and the [US] Centers for Disease Control predicted that a poor diet and lack of exercise would soon claim more lives than tobacco-related disease in the United States. (4) The American Heart Association recommends eating no more than 1500mg of salt per day (Hamzelou 11) but salt consumption in the USA averages more than twice this quantity, at 3500mg per day (Bernstein and Willett 1178). In the UK, a sustained campaign and public health-driven engagement with food manufacturers by CASH—Consensus Action on Salt and Health—resulted in a reduction of between 30 and 40 percent of added salt in processed foods between 2001 and 2011, with a knock-on 15 percent decline in the UK population’s salt intake overall. This is the largest reduction achieved by any developed nation (Brinsden et al.). “According to the [UK’s] National Institute for Health and Care Excellence (NICE), this will have reduced [UK] stroke and heart attack deaths by a minimum of 9,000 per year, with a saving in health care costs of at least £1.5bn a year” (MacGregor and Pombo). Whereas there has been some success over the past decade in reducing the amount of salt consumed, in the Western world the consumption of sugar continues to rise, as a graph cited in the New Scientist indicates (O’Callaghan). Regular warnings that sugar is associated with a range of health threats and delivers empty calories devoid of nutrition have failed to halt the increase in sugar consumption. Further, although some sugar is a natural product, processed foods tend to use a form invented in 1957: high-fructose corn syrup (HFCS). “HFCS is a gloopy solution of glucose and fructose” writes O’Callaghan, adding that it is “as sweet as table sugar but has typically been about 30% cheaper”. She cites Serge Ahmed, a French neuroscientist, as arguing that in a world of food sufficiency people do not need to consume more, so they need to be enticed to overeat by making food more pleasurable. Ahmed was part of a team that ran an experiment with cocaine-addicted rats, offering them a mutually exclusive choice between highly-sweetened water and cocaine: Our findings clearly indicate that intense sweetness can surpass cocaine reward, even in drug-sensitized and -addicted individuals. We speculate that the addictive potential of intense sweetness results from an inborn hypersensitivity to sweet tastants. In most mammals, including rats and humans, sweet receptors evolved in ancestral environments poor in sugars and are thus not adapted to high concentrations of sweet tastants. The supranormal stimulation of these receptors by sugar-rich diets, such as those now widely available in modern societies, would generate a supranormal reward signal in the brain, with the potential to override self-control mechanisms and thus lead to addiction. (Lenoir et al.) The Tongue and the Brain One of the implications of this research about the mammalian desire for sugar is that our taste for food is about more than how these foods actually taste in the mouth on our tongues. It is also about the neural response to the food we eat. The taste of French fries thus also includes that “snap, mouth-feel, and hardness” and the “colloidal fat crystal network” (Rogers, “Novel Structuring” 747). While there is no taste receptor for fats, these nutrients have important effects upon the brain. Wang et al. offered rats a highly fatty, but palatable, diet and allowed them to eat freely. 33 percent of the calories in the food were delivered via fat, compared with 21 percent in a normal diet. The animals almost doubled their usual calorific intake, both because the food had a 37 percent increased calorific content and also because the rats ate 47 percent more than was standard (2786). The research team discovered that in as little as three days the rats “had already lost almost all of their ability to respond to leptin” (Martindale 27). Leptin is a hormone that acts on the brain to communicate feelings of fullness, and is thus important in assisting animals to maintain a healthy body weight. The rats had also become insulin resistant. “Severe resistance to the metabolic effects of both leptin and insulin ensued after just 3 days of overfeeding” (Wang et al. 2786). Fast food restaurants typically offer highly palatable, high fat, high sugar, high salt, calorific foods which can deliver 130 percent of a day’s recommended fat intake, and almost a day’s worth of an adult man’s calories, in one meal. The impacts of maintaining such a diet over a comparatively short time-frame have been recorded in documentaries such as Super Size Me (Spurlock). The after effects of what we widely call “junk food” are also evident in rat studies. Neuroscientist Paul Kenny, who like Ahmed was investigating possible similarities between food- and cocaine-addicted rats, allowed his animals unlimited access to both rat ‘junk food’ and healthy food for rats. He then changed their diets. “The rats with unlimited access to junk food essentially went on a hunger strike. ‘It was as if they had become averse to healthy food’, says Kenny. It took two weeks before the animals began eating as much [healthy food] as those in the control group” (quoted, Trivedi 40). Developing a taste for certain food is consequently about much more than how they taste in the mouth; it constitutes an individual’s response to a mixture of taste, hormonal reactions and physiological changes.     Choosing Health Glanz et al. conclude their study by commenting that “campaigns attempting to change people’s perception of the importance of nutrition will be interpreted in terms of existing values and beliefs. A more promising strategy might be to stress the good taste of healthful foods” (1126). Interestingly, this is the strategy already adopted by some health-focused cookbooks. I have 66 cookery books in my kitchen. None of ten books sampled from the five spaces in which these books are kept had ‘taste’ as an index entry, but three books had ‘taste’ in their titles: The Higher Taste, Taste of Life, and The Taste of Health. All three books seek to promote healthy eating, and they all date from the mid-1980s. It might be that taste is not mentioned in cookbook indexes because it is a sine qua non: a focus upon taste is so necessary and fundamental to a cookbook that it goes without saying. Yet, as the physiological evidence makes clear, what we find palatable is highly mutable, varying between people, and capable of changing significantly in comparatively short periods of time. The good news from the research studies is that the changes wrought by high salt, high sugar, high fat diets need not be permanent. Luciano Rossetti, one of the authors on Wang et al’s paper, told Martindale that the physiological changes are reversible, but added a note of caution: “the fatter a person becomes the more resistant they will be to the effects of leptin and the harder it is to reverse those effects” (27). Morgan Spurlock’s experience also indicates this. In his case it took the actor/director 14 months to lose the 11.1 kg (13 percent of his body mass) that he gained in the 30 days of his fast-food-only experiment. Trivedi was more fortunate, stating that, “After two weeks of going cold turkey, I can report I have successfully kicked my ice cream habit” (41). A reader’s letter in response to Trivedi’s article echoes this observation. She writes that “the best way to stop the craving was to switch to a diet of vegetables, seeds, nuts and fruits with a small amount of fish”, adding that “cravings stopped in just a week or two, and the diet was so effective that I no longer crave junk food even when it is in front of me” (Mackeown). Popular culture indicates a range of alternative ways to resist food manufacturers. In the West, there is a growing emphasis on organic farming methods and produce (Guthman), on sl called Urban Agriculture in the inner cities (Mason and Knowd), on farmers’ markets, where consumers can meet the producers of the food they eat (Guthrie et al.), and on the work of advocates of ‘real’ food, such as Jamie Oliver (Warrin). Food and wine festivals promote gourmet tourism along with an emphasis upon the quality of the food consumed, and consumption as a peak experience (Hall and Sharples), while environmental perspectives prompt awareness of ‘food miles’ (Weber and Matthews), fair trade (Getz and Shreck) and of land degradation, animal suffering, and the inequitable use of resources in the creation of the everyday Western diet (Dare, Costello and Green). The burgeoning of these different approaches has helped to stimulate a commensurate growth in relevant disciplinary fields such as Food Studies (Wessell and Brien). One thing that all these new ways of looking at food and taste have in common is that they are options for people who feel they have the right to choose what and when to eat; and to consume the tastes they prefer. This is not true of all groups of people in all countries. Hiding behind the public health campaigns that encourage people to exercise and eat fresh fruit and vegetables are the hidden “social determinants of health: The conditions in which people are born, grow, live, work and age, including the health system” (WHO 45). As the definitions explain, it is the “social determinants of health [that] are mostly responsible for health iniquities” with evidence from all countries around the world demonstrating that “in general, the lower an individual’s socioeconomic position, the worse his or her health” (WHO 45). For the comparatively disadvantaged, it may not be the taste of fast food that attracts them but the combination of price and convenience. If there is no ready access to cooking facilities, or safe food storage, or if a caregiver is simply too time-poor to plan and prepare meals for a family, junk food becomes a sensible choice and its palatability an added bonus. For those with the education, desire, and opportunity to break free of the taste for salty and sugary fats, however, there are a range of strategies to achieve this. There is a persuasive array of evidence that embracing a plant-based diet confers a multitude of health benefits for the individual, for the planet and for the animals whose lives and welfare would otherwise be sacrificed to feed us (Green, Costello and Dare). Such a choice does involve losing the taste for foods which make up the lion’s share of the Western diet, but any sense of deprivation only lasts for a short time. The fact is that our sense of taste responds to the stimuli offered. It may be that, notwithstanding the desires of Jamie Oliver and the like, a particular child never will never get to like broccoli, but it is also the case that broccoli tastes differently to me, seven years after becoming a vegan, than it ever did in the years in which I was omnivorous. When people tell me that they would love to adopt a plant-based diet but could not possibly give up cheese, it is difficult to reassure them that the pleasure they get now from that specific cocktail of salty fats will be more than compensated for by the sheer exhilaration of eating crisp, fresh fruits and vegetables in the future. Conclusion For decades, the mass market food industry has tweaked their products to make them hyper-palatable and difficult to resist. They do this through marketing experiments and consumer behaviour research, schooling taste buds and brains to anticipate and relish specific cocktails of sweet fats (cakes, biscuits, chocolate, ice cream) and salty fats (chips, hamburgers, cheese, salted nuts). They add ingredients to make these products stimulate taste buds more effectively, while also producing cheaper items with longer life on the shelves, reducing spoilage and the complexity of storage for retailers. Consumers are trained to like the tastes of these foods. Bitter, sour, and umami receptors are comparatively under-stimulated, with sweet, salty, and fat-based tastes favoured in their place. Western societies pay the price for this learned preference in high blood pressure, high cholesterol, diabetes, and obesity. Public health advocate Bruce Neal and colleagues, working to reduce added salt in processed foods, note that the food and manufacturing industries can now provide most of the calories that the world needs to survive. “The challenge now”, they argue, “is to have these same industries provide foods that support long and healthy adult lives. And in this regard there remains a very considerable way to go”. If the public were to believe that their sense of taste is mutable and has been distorted for corporate and industrial gain, and if they were to demand greater access to natural foods in their unprocessed state, then that journey towards a healthier future might be far less protracted than these and many other researchers seem to believe. References Bernstein, Adam, and Walter Willett. “Trends in 24-Hr Sodium Excretion in the United States, 1957–2003: A Systematic Review.” American Journal of Clinical Nutrition 92 (2010): 1172–1180. Bhaktivedanta Book Trust. The Higher Taste: A Guide to Gourmet Vegetarian Cooking and a Karma-Free Diet, over 60 Famous Hare Krishna Recipes. Botany, NSW: Bhaktivedanta Book Trust, 1987. Brinsden, Hannah C., Feng J. He, Katharine H. Jenner, & Graham A. MacGregor.  “Surveys of the Salt Content in UK Bread: Progress Made and Further Reductions Possible.” British Medical Journal Open 3.6 (2013). 2 Feb. 2014 ‹http://bmjopen.bmj.com/content/3/6/e002936.full›. Coughlan, Andy. “In Good Taste.” New Scientist 2223 (2000): 11. Dare, Julie, Leesa Costello, and Lelia Green. “Nutritional Narratives: Examining Perspectives on Plant Based Diets in the Context of Dominant Western Discourse”. Proceedings of the 2013 Australian and New Zealand Communication Association Conference. Ed. In Terence Lee, Kathryn Trees, and Renae Desai. Fremantle, Western Australia, 3-5 Jul. 2013. 2 Feb. 2014 ‹http://www.anzca.net/conferences/past-conferences/159.html›.   Getz, Christy, and Aimee Shreck. “What Organic and Fair Trade Labels Do Not Tell Us: Towards a Place‐Based Understanding of Certification.” International Journal of Consumer Studies 30.5 (2006): 490–501. Glanz, Karen, Michael Basil, Edward Maibach, Jeanne Goldberg, & Dan Snyder. “Why Americans Eat What They Do: Taste, Nutrition, Cost, Convenience, and Weight Control Concerns as Influences on Food Consumption.” Journal of the American Dietetic Association 98.10 (1988): 1118–1126. Green, Lelia, Leesa Costello, and Julie Dare. “Veganism, Health Expectancy, and the Communication of Sustainability.” Australian Journal of Communication 37.3 (2010): 87–102 Guthman, Julie. Agrarian Dreams: the Paradox of Organic Farming in California. Berkley and Los Angeles, CA: U of California P, 2004 Guthrie, John, Anna Guthrie, Rob Lawson, & Alan Cameron. “Farmers’ Markets: The Small Business Counter-Revolution in Food Production and Retailing.” British Food Journal 108.7 (2006): 560–573. Hall, Colin Michael, and Liz Sharples. Eds. Food and Wine Festivals and Events Around the World: Development, Management and Markets. Oxford, UK: Routledge, 2008. Hamzelou, Jessica. “Taste Bud Trickery Needed to Cut Salt Intake.” New Scientist 2799 (2011): 11. Japan Patent Office. History of Industrial Property Rights, Ten Japanese Great Inventors: Kikunae Ikeda: Sodium Glutamate. Tokyo: Japan Patent Office, 2002. L’Abbé, Mary R., S. Stender, C. M. Skeaff, Ghafoorunissa, & M. Tavella. “Approaches to Removing Trans Fats from the Food Supply in Industrialized and Developing Countries.” European Journal of Clinical Nutrition 63 (2009): S50–S67. Lenoir, Magalie, Fuschia Serre, Lauriane Cantin, & Serge H. Ahmed. “Intense Sweetness Surpasses Cocaine Reward.” PLOS One (2007). 2 Feb. 2014  ‹http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0000698›. Lupton, Deborah. Fat. Oxford, UK: Routledge, 2013. MacGregor, Graham, and Sonia Pombo. “The Amount of Hidden Sugar in Your Diet Might Shock You.” The Conversation 9 January (2014). 2 Feb. 2014 ‹http://theconversation.com/the-amount-of-hidden-sugar-in-your-diet-might-shock-you-21867›. Mackeown, Elizabeth. “Cold Turkey?” [Letter]. New Scientist 2787 (2010): 31. Martindale, Diane. “Burgers on the Brain.” New Scientist 2380 (2003): 26–29. Mason, David, and Ian Knowd. “The Emergence of Urban Agriculture: Sydney, Australia.” The International Journal of Agricultural Sustainability 8.1–2 (2010): 62–71. Neal, Bruce, Jacqui Webster, and Sebastien Czernichow. “Sanguine About Salt Reduction.” European Journal of Preventative Cardiology 19.6 (2011): 1324–1325. Nelson, Greg, Jayaram Chandrashekar, Mark A. Hoon, Luxin Feng, Grace Zhao, Nicholas J. P. Ryba, & Charles S. Zuker. “An Amino-Acid Taste Receptor.” Nature 416 (2002): 199–202. O’Callaghan, Tiffany. “Sugar on Trial: What You Really Need to Know.” New Scientist 2954 (2011): 34–39. Rogers, Jenny. Ed. The Taste of Health: The BBC Guide to Healthy Cooking. London, UK: British Broadcasting Corporation, 1985. Rogers, Michael A. “Novel Structuring Strategies for Unsaturated Fats—Meeting the Zero-Trans, Zero-Saturated Fat Challenge: A Review.” Food Research International 42.7 August (2009): 747–753. Schlosser, Eric. Fast Food Nation. London, UK: Penguin, 2002. Super Size Me. Dir. Morgan Spurlock. Samuel Goldwyn Films, 2004. Stafford, Julie. Taste of Life. Richmond, Vic: Greenhouse Publications Ltd, 1983. Stark, Jill. “Australia Now World’s Fattest Nation.” The Age 20 June (2008). 2 Feb. 2014 ‹http://www.theage.com.au/news/health/australia-worlds-fattest-nation/2008/06/19/1213770886872.html›. Trivedi, Bijal. “Junkie Food: Tastes That Your Brain Cannot Resist.” New Scientist 2776 (2010): 38–41. Wang, Jiali, Silvana Obici, Kimyata Morgan, Nir Barzilai, Zhaohui Feng, & Luciano Rossetti. “Overfeeding Rapidly Increases Leptin and Insulin Resistance.” Diabetes 50.12 (2001): 2786–2791. Warin, Megan. “Foucault’s Progeny: Jamie Oliver and the Art of Governing Obesity.” Social Theory & Health 9.1 (2011): 24–40. Weber, Christopher L., and H. Scott Matthews. “Food-miles and the Relative Climate Impacts of Food Choices in the United States.” Environmental Science & Technology 42.10 (2008): 3508–3513. Wessell, Adele, and Donna Lee Brien. Eds. Rewriting the Menu: the Cultural Dynamics of Contemporary Food Choices. Special Issue 9, TEXT: Journal of Writing and Writing Programs October 2010. World Health Organisation. Closing the Gap: Policy into Practice on Social Determinants of Health [Discussion Paper]. Rio de Janeiro, Brazil: World Conference on Social Determinants of Health, World Health Organisation, 19–21 October 2011.
    Type of Medium: Online Resource
    ISSN: 1441-2616
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    Language: Unknown
    Publisher: Queensland University of Technology
    Publication Date: 2014
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  • 2
    Online Resource
    Online Resource
    Queensland University of Technology ; 2023
    In:  M/C Journal Vol. 26, No. 2 ( 2023-04-25)
    In: M/C Journal, Queensland University of Technology, Vol. 26, No. 2 ( 2023-04-25)
    Abstract: Introduction Exploring the ways in which children merge education, play and connection in their digital device use, this article critiques the established definitions of the Internet of Things and the Internet of Toys and suggests an alternative. Using evidence emerging from The Internet of Toys: Benefits and Risks of Connected Toys for Children, we deconstruct these traditional terms, and advocate for a revised terminology. Such a reconsideration helps frame children’s use of digital devices and the important roles these play in children’s everyday lives. The Internet of Things is defined by Mascheroni and Holloway as “physical objects that are embedded with electronics, sensors, software and connectivity that support the exchange of data”. These objects have become omnipresent in Western society, resulting in different subsets of the Internet of Things, such as the Internet of Toys. Such connected toys are physical toys that are (just as the Internet of Things is) connected to the Internet through Bluetooth and/or Wi-Fi (Mascheroni and Holloway). The features of such toys include network connectivity, sensors and voice/image recognition software, and controllability and programmability via apps on smartphones or tablets (Holloway and Green). CogniToys Dino, Fisher-Price Smart Toy Bear, Skylanders, Hello Barbie, Cloudpets, and Wiggy Piggy Bank are just a few examples of these connected playthings (Ihamäki and Heljakka; Mascheroni and Holloway; Shasha et al.). The ‘Internet of Toys’ category can thus be understood as physical toys with digital features (Ihamäki and Heljakka). However, Ling et al. argue that, “if the item is to be included in the IoT[hings] devices and … if the object is also used for play, then despite its designed purpose, this internet connected item becomes a member of the subset of the IoToys” (Ling et al.). Therefore, the conceptualisation of toys should not be limited to products designed for play. This raises questions about the concept of the Internet of Toys, and whether the distinction between the Internet of Things and the Internet of Toys is (still) relevant. We argue that there is no longer a meaningful distinction to be made between the Internet of Toys and the Internet of Things: instead, all such phrases indicate fragmentary attention to the Internet of Life. The Internet of Life can be defined as: devices which encompass all facets of online connectivity and technological management, and the interpolation of the digital with the everyday. The Research Project In 2018, the Australian Research Council funded a Discovery grant investigating The Internet of Toys: Benefits and Risks of Connected Toys for Children. Initially the project gave each household involved in the case study a Cozmo robot, to see how the toy was used and integrated into the household. The project foundered somewhat as the robot was initially played with but after a short while the children stopped engaging with Cozmo. Researchers believed this was due to novelty, Internet connectivity issues and the overly complicated nature of the toy. Parents had hoped their children would learn to code through using the robot but were not always willing to or capable of helping the child to navigate this aspect of the toy. In this regard Cozmo failed their expectations. After a short hiatus on the project, it was stripped back to its original purpose, to explore how households define Internet-connected toys, and the risks and benefits of playing with them. The qualitative data forming the basis of this article come from the second iteration of the project and interviews conducted in 2021 and 2022. The academics working on this research are increasingly questioning the relevance of these terms in today’s world. Ethnographic (Rinaldo and Guhin) one-on-one interviews with Australian children aged 6–12 have revealed just how diverse the digital technologies they play with have become. Those conversations and technology tours (Plowman) demonstrate the extent to which these digital devices are seamlessly integrated into children’s daily lives. Referring to many digital devices (such as the iPad and other tablets) as “toys”, children appear unaware of the distinction made by adults. Indeed, children mobilise elements of education, communication, self-actualisation, curiosity, and play within all their digital engagements. While parents may still be encouraged to distinguish between the educational use of digital devices and children’s use of such technology for entertainment, the boundary between the two is becoming more and more blurred. The bring-your-own-device (BYOD) policies that have been implemented within many Australian, English, and American schools expose children to digital devices within multiple contexts, frameworks, and environments, encouraging ubiquity of use. Laptops and tablets originally provided for school and educational purposes are also used for play. Seiter suggested that parents believe that a computer should be used by their children for serious matters such as learning or “purposeful” play, but children’s use patterns convert the tool into the toy. This elision of purpose may be referred to as “edutainment”, or the “toyification of education”, which suggests that education is increasingly reinforced by, and benefits from, “toyish” elements or dimensions (Ihamäki and Heljakka). Tablets offer children a diverse range of digital play options. Touch and swipe technology means that, from before their first birthday, “children are no longer only observants of digital technologies, but they are players and users, with tablets becoming the digital toy of choice” (Fróes 43). This is reinforced in much recent academic literature, with Brito et al., Healey et al., and Nixon and Hateley, for example, referring to tablets as “toys”. This is in line with the evolution of these devices from computer to educational tool to child-friendly toy. Fróes argues that the tablet supports “playful literacy”: “the ability to use, interact, relate, communicate, create, have fun with and challenge digital tools through playful behavior”. Having fun encourages and reassures children while they learn about, and become familiar with, these technologies. This, in turn, supports the valuable skill-building and scaffolding (Verenikina, citing Vygotsky) necessary for when a child begins using a tablet in an educational context once they start school. The omnipresence of screens challenges parents who believe that to be a good parent is to mediate their child’s digital engagement (Page Jeffery). Although the focus on “screen time” (the amount of time that children spend on their screens) is increasingly critiqued (e.g. Livingstone and Blum-Ross), some research suggests that, on average, parents underestimate their child’s daily screen time by more than 60 minutes (Radesky et al.). This conflicts with other research that argues that parents' preferred approach to mediation is setting clear rules regarding media usage, particularly in terms of time spent in device use (Valcke et al.; Brito et al.). Ironically, even though parents voice concern regarding their children’s technology use and digital footprints (Buchanan, Southgate, and Smith), they feel a “necessary culture of care” (Leaver) that may incite them to use their own technology to monitor their children’s data and behaviour. Such strategies can lead to “intimate surveillance” becoming a normalised parenting practice (Mascheroni and Holloway), while modelling to children their caregivers’ own reliance on devices. Hadlington et al. state that tablets may offer a barrier against the offline, “real” world. Children may become immersed in digital engagement, losing awareness of their surroundings, or they may actively use the tablet as a barrier between themselves and their environment. Parents may feel concern that their child is cutting themselves off from the family, potentially undermining family relationships and delaying the development of social skills (Radesky et al.). In contrast, Desjarlais and Willoughby’s article describes how children’s digital activities, for example chatting with friends, can be a useful starting point for social relationships. Hietajarvi et al. could not identify significant negative effects from using chat functions whilst studying, and suggest that digital engagement has a negligible effect on academic progress. While it is possible to characterise tablets and other digital devices as “toys”, this fails to capture the full contribution of such technology in children’s daily lives. Tablets, such as the iPad and Samsung’s Galaxy’s Tab range, function as a significant bridge that connects both children’s and adults’ everyday lives. The Internet of Life While the suggestion of an Internet of Life may require further investigation and refinement, this article proposes to define the term as follows: devices which encompass all facets of online connectivity and technological management, and the interpolation of the digital with the everyday. We argue that there is no longer a meaningful distinction to be made between the Internet of Toys and the Internet of Things: all such phrases indicate fragmentary attention to the Internet of Life. Digital devices cannot be bound by narrow definitions and distinctions between “things” and “toys”. Instead, these devices transcend the boundaries of “toys” and “things”, becoming relevant to all facets of people’s everyday lives. This is increasingly evident in lives of young children, as demonstrated by the one-on-one interviews with Australian child participants (aged 6–12). When asked if they could show the researcher some of their toys, every child produced their tablet, or spoke about it, if it was not within their reach at that time. Defining their tablets as toys, children nonetheless described myriad ways in which they were used: for leisure and entertainment, education, sociality, self-expression, and to satisfy their curiosity amongst others. Parents sometimes wondered at how children navigated technology without seeming to need assistance and noted that children could easily outstrip their parents’ skill level. Even so, parents described their struggle to “allow” their children screen time, finding it difficult to believe that it’s okay for their child to use a device for extended periods of time. Interestingly, when parents were asked if they were willing to model the behaviour they expected of their children—time limits on devices, going outside and playing—they struggled to imagine themselves doing so. As one parent said: “everything's there [on the device] . It's just so hard because everything I do, and need, is there”. This perspective reinforces our assertion that digital devices are inherently and instinctively interwoven within daily life: not toys, not things. Maybe the concept of the Internet of Life will support parents’, educators’, policy-makers’, and academics’ richer appreciation of the multitude of ways in which children use devices. It may also recognise how device use includes the acquisition of life skills, in both digital and IRL (“in real life”) domains. A reframing of digital devices may aid recognition of the benefits and experiences they offer the young (and old). Such a perspective might assuage significant parental guilt and take the sting out of increasingly frequent debates around screen time quality versus quantity (Livingstone and Pothong). This article now addresses some parents’ and children’s comments relating to their engagement with the Internet of Life. Parents’ Perspectives Seeking to explain what parents understand by the concept of play, Hayes (a father of three) suggested: “children entertaining themselves hopefully positively … . [They’re] doing something either physical or educational or it’s benefitting them in some way and having fun and relaxing”, while the mum from a different family, Farida, feels that play is “something that brings about joy, really” (a mother of two). Parents experience challenges in assigning different regulations around digital device usage to children in the same family, reflecting their different circumstances. Thus Bethany, mother to Aiden (11, below) and older sibling Sophie (13), differentiates her approach to regulating her children’s play in digital spaces: With him [Aiden] I don’t feel so bad when he – having a downtime because I know he’s quite active whereas [Sophie] my daughter’s not, she’s the complete opposite and she will sit on there usually, ‘cause she’s chatting to her friend Gemma who’s over east but, she’ll try and sit on there for two or three hours just doing really mundane boring stuff. (Mum, Bethany) Interestingly, for both Sophie and Aiden, their use of digital devices is a reassuring opportunity to retreat. One of the many advantages of chatting online to a distant friend is that it’s a space separate from the everyday contexts of classroom politics. Mum to Bryce (8, male), Farida identifies specific benefits in her son’s digital device use across a range of skills and competencies. [He] has actually improved significantly with his communication skills and his maths skills like his problem-solving and reasoning. Like he’s trying to, for instance, work out how much money he’s got to scam off me to get the things that he wants, adds it all up, works out his amount of money that he’s got to ask for so he can buy all the stuff that he’s looking for. So that has really improved. (Farida) Some parents might see games that teach children how to calculate what they need to achieve what they want as an annoyance due to a trivial extra expense, but Bryce has a range of learning challenges. Consequently, Farida is delighted with the progress she sees: “his trajectory has actually been quite astounding, and I do think that a lot of it is to do with the fact that he’s built up so many of these other skills from his hand eye co-ordination, his communication skills and stuff from digital play”. Children’s Perspectives Children’s own perspectives on their use of digital devices were varied but speak to the development of individual competencies and the managing of important friend- and family-based relationships. So, Aiden (11) characterised his use of such digital media as “calming. Since there’s nothing to really lose in the game or anything, it’s not like ‘oh you stuffed something up, you have to restart the whole thing’.” He adds, as if this is a significant benefit, “it’s more if you stuff something up it’s fine, you can just get it back again”. Aiden is in a children’s elite sport squad and explains “I do football for four hours. Then I have piano lesson for 30 minutes. I’m really tired”. His digital sphere is a welcoming place of safety and relaxation where there are no consequences when things go wrong. For Lisa, also 11, her digital device is for communicating. Explaining that she has “Snapchat, Messages and TikTok and I think that’s it”, Lisa says that she and her friend from school “normally just chat to each other and we’ll chat about what we’re doing”. She adds that sometimes “we’ll roleplay”. As Lisa continues there’s an implicit acknowledgement of the risks around collaborating with others in play spaces. Speaking of her friend, she notes “she used to play this game, Brook Game, and she doesn’t really do it anymore. In Brooking Gaming you roleplay with people and you can do jobs and stuff”. Digital play and device use may be a place of relaxation, but it’s also a place of negotiation and of learning to compromise as a price of sharing experiences with friends. Killian’s (12 years old, male) example of gaming implicates the ways he negotiates autonomy and connection with his older brother. Explaining that “I talk to my friends over Discord which is a social thing and that”, Killian explains how (older brother) “Xander helped me set up the safety settings”. The boys worked together to find a means through which t heir toys and games allowed them to bypass technical barriers preventing full service on their mobile devices. They had originally thought: “we could text each other” but because their devices were set so they “won’t allow us—Xander had Discord on his phone and—he did. I could text him via that”. A variety of remote communication strategies support Killian’s and Xander’s connected play in different spaces. The interviewer notes, “so you prefer playing individually like that because you just have that one screen to yourself, that solo experience, but still playing together?”, allowing Killian to add “Yes, and also Xander doesn’t hit me every time I do something that Xander doesn’t like”. Killian subsequently identifies himself as something of negotiator, working out the different rules and settings for the different areas in his life. Saying he uses his iPad “kust for stuff I’m interested in, or something that I found out is good, that I want”, he also says he has a workaround for if “the website’s blocked or then—stuff like that—or, I want to watch it at home”. One of the implications of these examples is that parents tend to develop over-arching narratives about their children’s digital device use and compartmentalise concerns, differentiating them from positive aspects of children’s online activities. Children’s experiences, however, speak to lessons around learning skills, managing relationships and conflicts, negotiating autonomy, absence, and different rules in different spaces. In these respects, children’s multifaceted use of digital devices is indeed creating an Internet of Life. Reimagining Children’s Digital Activity Engagement with digital devices and online activities has become a core part of childhood development (Borisova). The reimagining of the concepts of the Internet of Things and the Internet of Toys as the Internet of Life allows children, parents, researchers, and policy-makers to broaden their understanding of what it means to grow up in a digital world. Defining an Internet of Life and conceptualising digital devices as an inherent part of the everyday, allows greater understanding and appreciation of how, what, and why children use such devices, and the potential benefits (and risks) they may afford. This perspective also empowers children’s understandings of what digital devices are, and how the digital environment relates to them, and their daily lives. This article argues for a need to widen understandings of children’s digital device use, including the role that Internet-connected toys play in fostering social and digital literacies, to explore the multifaceted and ubiquitous nature of tablets and other digital devices (Ihamäki and Heljakka). Previous research on children’s digital engagement, along with a large portion of public reporting, has focussed on the risks and harms that children are exposed to, rather than the potential benefits of digital engagement, along with the rights of a child to digital access (CRC; Odgers and Jensen; Third et al.). The Internet of Life recognises that children’s digital engagement includes some exposure to risks, but also reflects the potential benefits that this exposure can have in terms of helping navigate these risks and problem-solving. It allows digital engagement to be reframed as a normal part of daily life and everyday routines, expanding understandings of how children engage with digital devices. Parents and children alike spoke about their tablets and the myriad of ways in which they used them: as a toy, for leisure, entertainment, formal education, sociality, and to satisfy their own curiosities to name but a few. Not only do these devices satisfy parental expectations, in that children can navigate them without assistance, but children can also outstrip a parent’s skill level rapidly. This is pleasing to some parents who do not possess such skills to teach their child. However, parents still struggle to “allow” their children screentime and justify to themselves that it is okay for their child to be on their own device for extended periods of time. The distinction between the overarching Internet of Things and the subset of the Internet of Toys, as well as the categorisation of these devices as “education-only” or “entertainment-only”, does not accurately represent children’s engagement with and use of digital devices. Children’s multi-faceted and multi-layered digital activities offer a complex interplay of motivations and intentions, pleasures and challenges, intrinsic and extrinsic. The Internet of Life encompasses all aspects of digital engagement, allowing a more natural and nuanced understanding of how these devices are used, and the benefits that digital engagement can afford. Acknowledgment This research was funded by ARC Discovery Project DP180103922 – The Internet of Toys: Benefits and Risks of Connected Toys for Children. 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    ISSN: 1441-2616
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    Publisher: Queensland University of Technology
    Publication Date: 2023
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