In:
Journal of Marketing Research, SAGE Publications, Vol. 9, No. 4 ( 1972-11), p. 456-460
Type of Medium:
Online Resource
ISSN:
0022-2437
,
1547-7193
DOI:
10.1177/002224377200900420
Language:
English
Publisher:
SAGE Publications
Publication Date:
1972
detail.hit.zdb_id:
2066604-4
detail.hit.zdb_id:
218319-5
SSG:
3,2
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