In:
Journal of Marketing, SAGE Publications, Vol. 40, No. 3 ( 1976-07), p. 17-28
Abstract:
Can a new model of the scope of marketing help resolve the “nature of marketing” and “marketing science” controversies?
Type of Medium:
Online Resource
ISSN:
0022-2429
,
1547-7185
DOI:
10.1177/002224297604000304
Language:
English
Publisher:
SAGE Publications
Publication Date:
1976
detail.hit.zdb_id:
2052318-X
detail.hit.zdb_id:
218318-3
SSG:
3,2
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