In:
Journal of Human Values, SAGE Publications, Vol. 6, No. 1 ( 2000-04), p. 73-77
Abstract:
The impact of multichannel electronic media is assuming a varied effect on the India population as there is a vast cultural and social diversity in the country. While metropolitans had already been influenced by Western culture, the suburbs and rural areas were relatively free from it. This segment of Indian society, ingrained with orthodox values, was not ready for the invasion by Western culture, which is being propa gated by the multichannel electronic media.
Type of Medium:
Online Resource
ISSN:
0971-6858
,
0973-0737
DOI:
10.1177/097168580000600108
Language:
English
Publisher:
SAGE Publications
Publication Date:
2000
detail.hit.zdb_id:
2180529-5
SSG:
5,1
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