Designing mobile application messages to impact route choice: A survey and simulation study
Fig 3
Message design with all possible message components.
Right: each message design contains the sentence ‘Please use this route […]’ and a picture with an arrow pointing to the entrance of the recommended route. The components top down view and team spirit (‘Let’s support […]’) are optional. For message designs without congestion information, only the screen on the right is displayed to the participant. For designs with congestion information included, both screens are displayed. We imagine that in a real-life application, the left screen is what the app user sees first, followed by the second screen that appears when clicking on “Which route should I take?” (left). In the survey, we placed the screens next to each other.