1. Faculty of Social Sciences, Hong Kong Baptist University, Hong Kong SAR 999077, China
2. Department of Sociology, School of Government, Shenzhen University, Shenzhen 518056, China
3. School of Computer and Software, Shenzhen University, Shenzhen 518060, China
4. Institute of Social and Political Sciences, University of Edinburgh, City Edinburgh EH8 9JS, China
5. Department of Human Resources, OPPO Internet Service System, Shenzhen 518000, China
6. School of Marxism, South China University of Technology, Guangzhou 510641, China
7. Social Work Service Station of Lou Village, Xinhu Street, Guangming District, Shenzhen 518106, China
Abstract: | In recent years, e-philanthropy attracts many netizens’ participation and concerns on it by way of innovative means such as increasing interest and gameplay. However, several suspected charity frauds such as the ‘WU Huayan’ Event weakened the public trust and hit the peoples’ willingness to continue to participates in e-philanthropy. Thus, how do innovation and public trust impact the young people's participating in e-philanthropy? We conducted a survey (n=228) and found: First, e-philanthropy can be divided in two categories: fundraising projects (e,g, the Water Drop Platform[Shuidichou]) and participating projects (e.g. the Ant Forest). The former is based on the popularity of mobile payment technologies such as WeChat; the latter developed with the maturity of human motion inspect technology and other technologies. Second, innovation and public trust have significant effects on the prediction of young people's continuous willingness to participate in e-philanthropy. In addition, the impact of public trust has a higher impact than innovation in both types of e-philanthropy. Third, the impact of innovation on the participating projects is higher than that in the participating projects of e-philanthropy. Therefore, both types of e-philanthropy projects should lay emphasis on public trust building; and the participating projects need continuous innovation to attract and maintain a certain number of participants. |
Keywords: | Internet+; Public Welfare; Innovation; Public Trust; Youth Participation |
DOI: | 10.57237/j.ssrf.2022.01.005 |
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