Öz
Kurumsal Sosyal Sorumluluk (KSS) ya da sürdürülebilirlik sadece devletlerin ya da özel sektör şirketlerinin ilgilendiği bir konu olmaktan çıkmış, uzun zamandır üniversitelerin de odak noktası haline gelmiştir. Bu çalışmada, üniversitelerin ‘Sosyal Etki’ açısından topluma katkı etkisinin ne şekilde olması gerektiği ve bu etkilerine dair gerek iç gerek dış paydaşları ile iletişimini yapmalarının önemi, küresel ölçekte kullanılan sıralama ve raporlama sistemlerinin karşılaştırmalı analizi yapılarak ortaya koyulmuştur. Yapılan analiz kapsamında, yükseköğrenim kurumlarının KSS çalışmalarının bir ayağı olan Sosyal Etkiyi oluşturan ana başlıklar şu şekilde sınıflandırılabilir: ‘Çalışanlara Sağlanan Haklar ve Çalışanların Gelişimi’, ‘İnsan Hakları ve Eşit Haklar’, ‘Ekonomik ve Toplumsal Kalkınmaya Katkı’ ve ‘Çevresel Uygulamalar’. Bahsi geçen bu alanlar, üniversitelerin sosyal etkisinin mevcut durumunu ortaya koyarken, eksiklikleri de belirtilerek değerlendirilmiş, bu kapsamda ilgili strateji ve iletişim çalışmalarının önemi de vurgulanmıştır.
Anahtar Kelimeler
Kurumsal Sosyal Sorumluluk Sosyal Etki Üniversite GRI THE Impact Örgüt İletişimi Sürdürülebilirlik İletişimi
Kaynakça
- Alshuwaikhat HM, Abubakar IR, Aina YA, Saghir B. (2017). Networking The Sustainable Campus Awards: Engaging with The Higher Education Institutions in Developing Countries. In: Handbook of theory and practice of sustainable development in higher education. Springer:Switzerland.
- Caeiro, vd. (Eds.). (2013). Sustainability Assessment Tools in Higher Education Institutions. DOI: 10.1007/978-3-319-02375-5_1. Springer International Publishing:Switzerland.
- Cahyandito, Martha Fani ve Ebinger, Frank. (2005). The Effectiveness of Sustainability Reporting: Is it Only About the Report’s Design and Contents? Sustainability Reporting Concepts and Experiences. The ICFAI University Press: India.
- Dilling, Petra F.A. (2010). Sustainability Reporting In A Global Context: What Are The Characteristics of Corporations That Provide High Quality Sustainability Reports – An Empirical Analysis, International Business & Economics Research Journal, 9, (1).
- European Commission. (2020). The Bologna Process And The European Higher Education Area - Education And Training, https://ec.europa.eu/education/policies/higher-education/bologna-process-and-european-higher-education-area_en. Erişim Tarihi: 26 Ekim 2020.
- Grindsted, T. S. (2015). Sustainable Universities from Declarations on Sustainability in Higher Education to National Law, SSRN Electronic Journal, 2(2), 29–36. https://doi.org/10.2139/ssrn.2697465.
- GRI (Global Reporting Initiative). (2020). https://www.globalreporting.org/Information/about-gri/Pages/default.aspx. Erişim Tarihi: 23.06.2020.
- Hazelkorn, E. (2009). Impact of Global Rankings on Higher Education Research and The Production of Knowledge. UNESCO Forum Occasional Paper Series, 15.
- IFC. (2010). Getting More Value Out of Sustainability Reporting. Connecting IFC’s Sustainability Performance Standards and the GRI Reporting Framework.
- UN. (2020). Social Sustainability. https://www.unglobalcompact.org/what-is-gc/our-work/social. Erişim Tarihi: 12.08.2020.
- UNESCO. (1998). Conference, W., Education, H., Education, H., & Century, T. Higher Education in the Twenty-first Century Vision and Action I.
- Vasilescu, R., Barna, C., Epure, M., & Baicu, C. (2010). Developing University Social Responsibility: A model for The Challenges of the New Civil Society.
- Procedia - Social and Behavioral Sciences, 2(2), 4177–4182. https://doi.org/10.1016/j.sbspro.2010.03.660.
- Watts, P., Holme, Lord, International, S., & Tinti, R. (1999). Corporate Social Responsibility: Meeting Changing Expectations. In World Business Council for Sustainability Development.
- Times Higher Education (THE). (2020). Impact Ranking.
- https://www.timeshighereducation.com/rankings/impact/2020/overall#!/page/0/length/25/sort_by/rank/sort_order/asc/cols/undefined. Erişim Tarihi: 26.10.2020.
Öz
Corporate Social Responsibility (CSR) or sustainability is not only a matter of concern to governments or private sector companies, but has also become a focus of universities for a long time. In this study, a comparative analysis of the ranking and reporting systems which is used on a global scale in order to express universities’ community contribution position in terms of ‘Social Impact’ and the importance their communication practices with both internal and external stakeholders. Within the scope of the analysis, the main headings that make up the Social Impact, which is a pillar of the Corporate Social Responsibility effort of higher education institutions, can be classified as follows: ‘Rights Provided to Employees and Development of Employees’, ‘Human Rights and Equal Rights’, ‘Contribution to Economic and Social Development’ and ‘Environmental Practices’. While presenting the current status of the social impact of universities, the shortcomings in their current scope have also been taken into account as well as the importance of the relevant strategies and communication studies.
Anahtar Kelimeler
Corporate Social Responsibility Social Impact University GRI THE Impact Organization Communication
Kaynakça
- Alshuwaikhat HM, Abubakar IR, Aina YA, Saghir B. (2017). Networking The Sustainable Campus Awards: Engaging with The Higher Education Institutions in Developing Countries. In: Handbook of theory and practice of sustainable development in higher education. Springer:Switzerland.
- Caeiro, vd. (Eds.). (2013). Sustainability Assessment Tools in Higher Education Institutions. DOI: 10.1007/978-3-319-02375-5_1. Springer International Publishing:Switzerland.
- Cahyandito, Martha Fani ve Ebinger, Frank. (2005). The Effectiveness of Sustainability Reporting: Is it Only About the Report’s Design and Contents? Sustainability Reporting Concepts and Experiences. The ICFAI University Press: India.
- Dilling, Petra F.A. (2010). Sustainability Reporting In A Global Context: What Are The Characteristics of Corporations That Provide High Quality Sustainability Reports – An Empirical Analysis, International Business & Economics Research Journal, 9, (1).
- European Commission. (2020). The Bologna Process And The European Higher Education Area - Education And Training, https://ec.europa.eu/education/policies/higher-education/bologna-process-and-european-higher-education-area_en. Erişim Tarihi: 26 Ekim 2020.
- Grindsted, T. S. (2015). Sustainable Universities from Declarations on Sustainability in Higher Education to National Law, SSRN Electronic Journal, 2(2), 29–36. https://doi.org/10.2139/ssrn.2697465.
- GRI (Global Reporting Initiative). (2020). https://www.globalreporting.org/Information/about-gri/Pages/default.aspx. Erişim Tarihi: 23.06.2020.
- Hazelkorn, E. (2009). Impact of Global Rankings on Higher Education Research and The Production of Knowledge. UNESCO Forum Occasional Paper Series, 15.
- IFC. (2010). Getting More Value Out of Sustainability Reporting. Connecting IFC’s Sustainability Performance Standards and the GRI Reporting Framework.
- UN. (2020). Social Sustainability. https://www.unglobalcompact.org/what-is-gc/our-work/social. Erişim Tarihi: 12.08.2020.
- UNESCO. (1998). Conference, W., Education, H., Education, H., & Century, T. Higher Education in the Twenty-first Century Vision and Action I.
- Vasilescu, R., Barna, C., Epure, M., & Baicu, C. (2010). Developing University Social Responsibility: A model for The Challenges of the New Civil Society.
- Procedia - Social and Behavioral Sciences, 2(2), 4177–4182. https://doi.org/10.1016/j.sbspro.2010.03.660.
- Watts, P., Holme, Lord, International, S., & Tinti, R. (1999). Corporate Social Responsibility: Meeting Changing Expectations. In World Business Council for Sustainability Development.
- Times Higher Education (THE). (2020). Impact Ranking.
- https://www.timeshighereducation.com/rankings/impact/2020/overall#!/page/0/length/25/sort_by/rank/sort_order/asc/cols/undefined. Erişim Tarihi: 26.10.2020.
Ayrıntılar
| Birincil Dil | Türkçe |
|---|---|
| Bölüm | Research Article |
| Yazarlar | |
| Yayımlanma Tarihi | 1 Haziran 2021 |
| Gönderilme Tarihi | 4 Ekim 2020 |
| Kabul Tarihi | 28 Nisan 2021 |
| Yayımlandığı Sayı | Yıl 2021 Cilt: 9 Sayı: 1 |