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    Wiley ; 2010
    In:  Journal of the Science of Food and Agriculture Vol. 90, No. 13 ( 2010-10), p. 2342-2344
    In: Journal of the Science of Food and Agriculture, Wiley, Vol. 90, No. 13 ( 2010-10), p. 2342-2344
    Abstract: BACKGROUND: Poor quality irrigation water is a major cause of disease transmission for urban inhabitants consuming fresh produce in many developing countries. Irradiation of food is an alternative approach to reducing health risks for consumers, but its implementation depends heavily on consumer acceptance. RESULTS: In this pilot study, we show that most respondents consider the water quality of Mexico City to be poor and a health risk, and would be willing to pay for irradiated food as a means of pasteurizing fresh iceberg lettuce. CONCLUSION: Irradiated food could, potentially, be accepted in developing countries that have problems with water quality. Such acceptance would presumably be due to the perception that such a novel technology would (1) alleviate water impairment, and (2) lead to economic improvement. It is then possible that the public considers that water quality is a more pressing concern than any potential side effects of food irradiation. Copyright © 2010 Society of Chemical Industry
    Type of Medium: Online Resource
    ISSN: 0022-5142 , 1097-0010
    URL: Issue
    Language: English
    Publisher: Wiley
    Publication Date: 2010
    detail.hit.zdb_id: 2001807-1
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