In:
Revista Rosa dos Ventos - Turismo e Hospitalidade, Universidade Caxias do Sul, Vol. 13, No. 1 ( 2021-01-09), p. 239-259
Kurzfassung:
Tourism is an important economic sector. Understanding people's travel intentions can be useful for planning destinations, meeting demand as well as possible. In this sense, this study aims to assess what would influence the intention to go to the Diamantina Vesperata, in the State of Minas Gerais [Brazil], using the Theory of Planned Behavior for this purpose, with the inclusion of the constructs past behavior and familiarity. The methodology inc luded bibliographic research for questionnaire elaboration, followed by quantitative research with 125 respondents, 101 of which are valid. The results showed relevance in the inclusion of the new constructs, which had a positive effect on the intention to attend the event. On the other hand, the attitude and the subjective norm did not present significant effects on the intention, corroborating with studies that deal with the complexity of the choice of tourist destination and the difficulty of forecasting the intention, as in other more common behaviors.
Materialart:
Online-Ressource
ISSN:
2178-9061
Originaltitel:
Comportamento Planejado, Comportamento Passado e Familiaridade: Análise de Eficiência destes Preditores na Intenção de Ir à Vesperata de Diamantina-MG, Brasil
DOI:
10.18226/21789061.v13i1
DOI:
10.18226/21789061.v13i1p239
Sprache:
Unbekannt
Verlag:
Universidade Caxias do Sul
Publikationsdatum:
2021
ZDB Id:
2606961-1
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