Note: Intro -- Preface -- Contents -- Unexplored Vegetable Fibre in Green Fashion -- Abstract -- 1 Introduction-History, Importance in Today's Scenario -- 2 Different Unexplored Fibres-Fashion Textiles -- 2.1 Jute -- 2.2 Sunnhemp -- 2.3 Ramie -- 2.4 Flax -- 2.5 Nettle -- 2.6 Pineapple Leaf Fibre -- 2.7 Coconut Fibre -- 2.8 Banana Fibre -- 2.9 Sisal -- 2.10 Hemp -- 2.11 Other Unpopular Plant Fibre -- 2.11.1 Okra Fibre -- 2.11.2 Kapok Fibre -- 2.11.3 Alfa Fibre -- 2.11.4 Khimp Fibre -- 3 Cultivation to Consumption-Consumption of Natural Resources, Shortcomings in Present Technology Used -- 3.1 Sunnhemp Fibre -- 3.2 Banana Fibre -- 3.2.1 Flax Fibre -- 3.3 Coconut Fibre -- 3.4 Sisal Fibre -- 3.5 Alfa Fibre -- 3.6 Ramie Fibre -- 3.7 Hemp -- 4 Conclusions and Expected Trends for Tomorrow -- References -- Relationship Marketing in Green Fashion-A Case Study of hessnatur -- Abstract -- 1 Introduction -- 2 A Conceptual Framework for Relationship Marketing -- 2.1 Definition and Development -- 2.2 Communication -- 2.3 Stakeholder Theory -- 2.4 Relationship Marketing and SMEs -- 3 Literature Overview -- 4 A Case Study-hessnatur -- 4.1 Background Information -- 4.2 Online Blog -- 4.3 Client Council -- 4.4 Foundation for Applied Sustainability -- 5 Analytical Discussion -- 5.1 Online Blog -- 5.2 Client Council -- 5.3 Foundation for Applied Sustainability -- 5.4 Discussion and Summary -- 6 Conclusion -- References -- Animal Ethics and Welfare in the Fashion and Lifestyle Industries -- Abstract -- 1 Introduction -- 1.1 To Choose -- 1.2 Let's Go Back -- Animal Ethics and Welfare in the Fashion and Lifestyle Industries -- Abstract -- 1 Introduction -- 1.1 To Choose -- 1.2 Let's Go Back -- 2 Animal Rights -- 3 Animal Welfare and Ethics -- 3.1 Definition of Animal Ethics -- 3.2 Definition of Animal Welfare -- 4 Utilitarianism, Rights Ethics, and Virtue Ethics. , 5 Peter Singer -- 6 Tom Regan -- 7 Rosalind Hursthouse -- 8 Environmental Impacts -- 8.1 Faux Fur and Skin -- 9 Tanning -- 9.1 Tanning Processes -- 10 Leather -- 10.1 Species Used for Leather Production -- 10.2 Surfaces and Finishes on Leather -- 10.3 Surface Treatment -- 10.4 Slaughtering Methods -- 10.5 Stunning -- 11 Fur -- 11.1 Wild Fur and Farmed Fur -- 11.2 Farmed Fur -- 11.3 Slaughtering Methods -- 11.4 Wild Fur -- 11.5 Trapping and Hunting -- 11.6 Leg Hold Traps -- 11.7 Drowning Sets -- 11.8 Conibear Traps -- 11.9 Risks -- 11.10 Wildlife Crop Control -- 11.11 Natives and Aboriginals -- 12 Wool -- 12.1 Which Animals Have Wool to Shear -- 12.2 Harvesting Wool Fiber -- 13 Feather Farms -- 13.1 Fashion Repeats Itself -- 14 Insects -- 15 Conclusion -- References -- Time for a Responsible Fashion Council? -- Abstract -- 1 Introduction -- 2 Fashion and Sustainability-An Overview -- 3 Current State of Regulations in the Fashion Industry Vis-à-Vis Sustainability -- 4 Existing Standards and Certifications in the Fashion Industry -- 5 Major Players in Fashion and Sustainability -- 6 Toward a Responsible Fashion Council -- Annex 1: Mapping of Major Players in Fashion and Sustainability -- Government-Led Initiatives -- Industry-Led Initiatives -- Multi-stakeholder Platforms -- References -- Innovation for a Sustainable Fashion Industry: A Design Focused Approach Toward the Development of New Business Models -- Abstract -- 1 Introduction -- 2 The Need for a Sustainable Business Model in the Fashion Industry -- 3 A Sustainable Business Model for the Fashion Industry -- 3.1 Design Practice -- 3.2 Product Sustainability -- 3.3 Consumer Engagement -- 3.4 Sustainable Supply-Chain Management -- 3.5 Business Innovation -- 4 An Example on ISRD -- 5 Conclusion -- References -- Green Flame Retardants for Textiles -- Abstract -- 1 Introduction -- 2 Fire Science. , 3 Basis of Combustion Process -- 3.1 Thermal Behavior of Fibers -- 3.2 Factors Affecting the Flammability -- 3.3 Burning Behaviour of Textile Fibers -- 3.4 Heat-Protective Textiles (Hartin 2015 -- Scott 2000) -- 4 Flame Retardancy Theory and Mechanisms -- 4.1 Mode of Action of Flame Retardancy -- 4.1.1 The Physical Action -- Formation of a Protective Layer -- Cooling Effect -- Dilution Effect -- 4.1.2 Chemical Action -- Reaction in Gas (Vapour) Phase -- Reaction in Solid Phase -- 4.2 Early Historical Fire-Retardant Developments -- 4.2.1 Types of Flame Retardants -- Inorganic Flame Retardants -- Metal Hydroxides -- Antimony Compounds -- Boron Compounds -- Other Metal Compounds -- Phosphorus Compounds -- Other Inorganic Flame Retardants -- Halogenated Organic Flame Retardants -- Brominated Flame Retardants -- Chlorinated Flame Retardants -- Organo-Phosphorus Flame Retardants -- Non-halogenated Compounds -- Halogenated Phosphates -- Nitrogen-Based Flame Retardants -- 5 Search for Durable Eco-friendly Flame Reatardants -- 5.1 Nano Technology -- 5.1.1 Nanoparticle Adsorption -- 5.1.2 Coatings from Layer-by-Layer (LbL) Assembly -- 5.1.3 Sol-Gel Process -- 5.2 Natural Plant Extracts -- 5.3 Plasma Deposition -- 5.4 Bio Micro Molecules -- 6 Conclusions -- References -- Potent Polyphenolic Natural Colorants Derived from Plants as Eco-friendly Raw Materials for the Dyeing Industry -- Abstract -- 1 Introduction -- 2 Acacia catechu -- 2.1 Phytochemistry and Coloring Compounds -- 3 Punica granatum -- 3.1 Phytochemistry and Dyeing Compounds -- 4 Terminalia chebula -- 4.1 Phytochemistry and Dyeing Properties -- 5 Quercus infectoria -- 5.1 Phytochemistry and Dyeing Principles -- 6 Acacia nilotica -- 6.1 Phytochemistry and Dyeing Compounds -- 7 Conclusion -- References.

Note: Intro -- Preface -- The Book -- Bibliography -- Contents -- Vestire: Social Divesting and Impact Investing in New Materialism -- 1 Introduction -- 2 Marx on Value -- 3 (Re)Selling Marx on Value -- 4 Des-Vestire: Social Divestment Protocols and Valuing Socially Necessary Labor Time -- 5 Hoarding, Stored Value, and Closed Circuits of Exchange -- 6 In-Vestire: Taking Stock in Clothing -- 7 The Impactful (in)Vestments of a New Materialist -- 8 Closing the Loop on the Wardrobe Gap: The Example of Brass -- 9 Conclusion -- References -- Responsible Luxury Development: A Study on Luxury Companies' CSR, Circular Economy, and Entrepreneurship -- 1 Communicating Sustainability and CSR -- 2 Circular Economy and CSR -- 3 Luxury Brands and CSR Initiatives -- 4 Sustainable Luxury Development: The Role of CSR Initiatives, Circular Economy, and Entrepreneurship -- 5 Entrepreneurship and CE Initiatives Based on Internal (Economic and Ethical) CSR Dimensions -- 5.1 The Case of Brunello Cucinelli S.p.A -- 5.2 The Case of Gucci -- 6 Entrepreneurship and CE Initiatives Based on External (Legal and Philanthropic) CSR Dimensions -- 6.1 The Case of Stella McCartney -- 6.2 The Case of Godiva -- 7 Conclusions: Managerial Implications, Limits and Future Research -- References -- Challenging Current Fashion Business Models: Entrepreneurship Through Access-Based Consumption in the Second-Hand Luxury Garment Sector Within a Circular Economy -- 1 Introduction -- 2 Literature Review -- 2.1 Sustainability and Second-Hand Luxury Fashion -- 2.2 Motivational Drivers, Sustainability and Access-Based Consumption -- 3 Methodology -- 4 Findings and Discussion -- 4.1 Luxury Fashion and Sustainability -- 4.2 Second-Hand Luxury Fashion and Access-Based Consumption -- 4.3 Motivations of Access-Based Consumption and Entrepreneurial Spirit -- 5 Conclusion -- References. , Sadhu-On the Pathway of Luxury Sustainable Circular Value Model -- 1 Introduction -- 2 Methodology -- 3 Luxury and Sustainability: Close Relationship -- 4 Luxury and Sustainability: Converse Relationship -- 5 Sustainability and Circular Economy -- 6 Sustainable Circular Luxury and Entrepreneurship -- 7 Creating Luxury Sustainable Circular Value -- 8 Luxury Sustainable Circular Value Model (LSCV) -- 8.1 Entrepreneur Values -- 8.2 Customer Values -- 8.3 Organizational Values -- 8.4 Societal Values -- 9 LSCV-A Tool for Diagnosis -- 10 Natweave Textile Studio (Case Company) -- 11 Sadhu's Value Chain -- 12 Natweave Textile Studio and Luxury Sustainable Circular Value (LSCV) Model: Diagnosis -- 13 Natweave Textile Studio: Road Ahead -- 13.1 Entrepreneur -- 13.2 Organization -- 13.3 Customers -- 13.4 Society -- 14 Conclusion -- References -- Cradle to Cradle®-Parquet for Generations: Respect Natural Resources and Offers Preservation for the Future -- 1 Introduction -- 2 Sustainable Development According to Cradle to Cradle® Design -- 2.1 Differentiation Represents Quality Equal Quantity -- 2.2 Total Beauty Design -- 3 Redefining Product Quality -- 4 Certification Program: Cradle to Cradle Certified™ -- 5 Material Health -- 5.1 Healthy and Safe Materials -- 5.2 Testing Volatile Organic Compound (VOC) Emissions and Results -- 6 Material Reutilization -- 6.1 Material Reutilization Score -- 7 Renewable Energy and Carbon Management -- 8 Water Stewardship -- 8.1 Treating Clean Water as a Valuable Resource and Connection with Fundamental Human Right -- 9 Social Fairness -- 9.1 Positive Support for Social Systems -- 10 The Case Study Bauwerk's 'Silente' Parquet -- 10.1 Bauwerk Parkett AG Company Profile -- 10.2 Parquet for Generations -- 10.3 Innovative Story of 'Silente' Products Was Awarded with Gold Certification Level. , 10.4 Circular Economy-Task, Innovation, and Implementation -- 11 Luxury -- 11.1 Innovative Sound Reduction -- 11.2 Invisible but Measurable -- 11.3 Healthy Living-Invisible but Measurable -- 12 Silente Technology -- 13 Conclusions -- References -- Trends of Sustainable Development Among Luxury Industry -- 1 Introduction -- 2 Background -- 2.1 Sustainable Development Pressure on the Luxury Sector -- 2.2 Emerging Sustainable Luxury Entrepreneurs -- 3 Luxury Versus Sustainability -- 4 Disruptive Innovation-Business Model Innovation -- 4.1 Conceptual Work -- 4.2 Respond to Disruptive Strategy Innovation -- 5 Circular Economy -- 6 Case Study-Emerging Sustainable Luxury Swimwear Entrepreneurs -- 6.1 Mara Hoffman -- 6.2 Jeux De Vagues -- 6.3 Everest Isles -- 7 Discussion and Conclusions -- References -- A Circular Economy Approach in the Luxury Fashion Industry: A Case Study of Eileen Fisher -- 1 Introduction -- 2 Map of Chapter -- 3 The Current Fashion System -- 4 Challenges for a Circular Economy in the Fashion Industry -- 5 Cultivating a Circular Economy in the Luxury Fashion Industry by Reducing Consumption -- 5.1 Influence of Price in a Circular Economy Luxury Fashion System -- 6 Two Common Circular Business Models -- 6.1 Reuse-Rewear -- 6.2 Recycling -- 7 Significance of This Study -- 8 Methods -- 9 The Eileen Fisher, Inc. Enterprise -- 10 Profile of the Company and Its Founder -- 10.1 The Birth of EF's Take-Back Programme-Collecting Garments for Reuse -- 10.2 The Beginning of EF's Recycling Operations -- 10.3 The Business Case -- 11 What Factors Contribute to or Challenge EF's Circular Economy Approach -- 11.1 Entrepreneurship and Innovation -- 12 An Analysis of the Operation of the Take-Back Programme -- 13 Next Steps -- 13.1 Barcode Technology -- 13.2 Defining Reusability Standards and Criteria. , 13.3 Making the Recycling Programme Financially Viable -- 13.4 Measuring the Environmental Success -- 14 Conclusion -- Appendix 1: Cultivating a Circular Economy Mindset in a Retail Space -- Appendix 2: Interview Participants and Questions -- References.

Note: Intro -- Preface -- The Book -- Bibliography -- Contents -- 1 The Face of Culturally Sustainable Luxury: Some Emerging Traits from a Case Study -- Abstract -- 1 Luxury and Sustainability: As Different as They Are Similar -- 2 On the Trail of Diversity: From Brand to Cultural Heritage -- 3 Research Methodology -- 4 A Cultural Heritage Preserved in Tessilnova Collections -- 4.1 Casentino Fabric: The Interweaving of Local and Textile Culture -- 4.2 Tessilnova: The Case of a Luxury Embedding History and Local Traditions -- 5 Discussion -- 6 Conclusions -- References -- 2 How the Business Model Could Increase the Competitiveness of a Luxury Company? -- Abstract -- 1 Introduction -- 2 Background -- 3 Methodology -- 4 The Business Model's Features -- 5 Conclusions, Implications and Limitations -- References -- 3 Appreciative Mentoring as an Innovative Micro-Practice of Employee Engagement for Sustainability: A Luxury Hotel's Entrepreneurial Journey -- Abstract -- 1 Introduction -- 2 Literature Review -- 3 Methodology -- 3.1 Theoretical Context -- 3.2 Research Design and Scope of the Study -- 3.3 Research Site and Population -- 3.4 The SCALA Survey -- 3.5 The Mentoring for Hearts and Minds (MHM) Project -- 4 Findings -- 4.1 The SCALA Survey Findings -- 4.2 The Mentoring for Hearts and Minds (MHM) Project Findings -- 5 Discussion -- 6 Conclusion and Implications -- Appendix 1 -- References -- 4 Entrepreneurship, Innovation and Luxury: The Case of ANTHYIA -- Abstract -- 1 Luxury, Sustainability, Innovation and Entrepreneurship: An Introduction -- 2 Methodology -- 3 Creating Sustainable Value -- 3.1 Creating Value -- 3.2 Global Sustainability Drivers -- 3.3 The Sustainable Value Structure: Connecting Drivers with Strategies -- 3.3.1 Growing Profits and Reducing Risks Through Pollution Prevention. , 3.3.2 Enhancing Reputation and Legitimacy Through Product Stewardship -- 3.3.3 Market Innovation Through New Technologies -- 3.3.4 Crystallising the Growth Path Through the Sustainability Vision -- 4 ANTHYIA Inc. -- 4.1 The Founder and Her Values -- 4.2 Why Ramie? -- 4.3 Ramie -- 4.4 Creation of Anthyia -- 4.4.1 Ramie Partner Searching -- 4.4.2 Breakpoint Reaching and Products -- 5 Creating Sustainable Value at Anthyia Inc. and Conclusions -- References -- 5 The Communication of Sustainability by Italian Fashion Luxury Brands: A Framework to Qualitatively Evaluate Innovation and Integration -- Abstract -- 1 Introduction -- 2 Premises: Why Focus on the Italian Luxury Fashion Market and on Online CSR Communication -- 3 CSR as Catalyst for Redesigning Business Models -- 4 Online Communication by Luxury Brands -- 5 Measuring the Communication of Sustainability: CSR Communication Framework -- 6 Research Methodology -- 7 Findings and Discussions -- 7.1 Spread of Strategic CSR Communication -- 7.2 Clusters for Sustainability Communication -- 8 Conclusions, Implications and Further Researches -- References -- 6 The Relevance of Sustainability in Luxury from the Millennials' Point of View -- Abstract -- 1 Introduction -- 2 Theory -- 2.1 Sustainability -- 2.2 Luxury -- 2.3 Millennials -- 2.4 Sustainability and Luxury -- 2.5 Millennials and Luxury -- 2.6 Sustainability and Millennials -- 2.7 Sustainability, Luxury, and Millennials -- 3 Research Design -- 4 Findings -- 4.1 Consumer Perspective -- 4.1.1 Sustainability -- 4.1.2 Luxury -- 4.1.3 Combination of Sustainability and Luxury -- 4.2 Job Seeker Perspective -- 4.2.1 Desirable Employer Qualities -- 4.2.2 Employer Attractiveness of Luxury Goods Manufacturers -- 4.2.3 Combination of Sustainability and Luxury -- 5 Discussion -- 6 Conclusion -- 6.1 Implications for Practice -- 6.2 Implications for Research. , References -- 7 Opal Entrepreneurship: Indigenous Integration of Sustainable Luxury in Coober Pedy -- Abstract -- 1 Introduction -- 2 The Opal's Complicated Facades -- 3 Aboriginal Opal Mythology and Indigenous Entrepreneurship -- 4 The Origins of Opal Entrepreneurship in Coober Pedy -- 5 Indigenous Integration of Sustainable Luxury -- 6 Opal Entrepreneurship and Its Underground Remnant Spaces -- 7 Opal Quarries as Seamless Spaces of Sustainable Luxury? -- References -- 8 Sustainable Luxury Tourism, Indigenous Communities and Governance -- Abstract -- 1 Introduction -- 2 Background -- 2.1 Mardoowarra (Fitzroy River) -- 2.2 Social Innovation -- 2.3 Sustainability -- 2.4 Why Sustainable Luxury Might Play an Important Role -- 2.5 Indigenous Tourism in Australia -- 3 Control, Tenure and Legal Rights Vis-a-Vis Management Responsibilities -- 4 Indigenous Governance -- 5 Overall Policy Context for Sustainable Luxury Tourism -- 5.1 High Costs -- 5.2 Redefining Luxury -- 5.3 Scaling Down -- 5.4 Indigenous Entrepreneurs -- 6 Concluding Thoughts -- Acknowledgements -- References -- 9 Design Similarity as a Tool for Sustainable New Luxury Product Adoption: The Role of Luxury Brand Knowledge and Product Ephemerality -- Abstract -- 1 Introduction -- 2 Sustainability and Green Products -- 3 Luxury and Sustainability -- 4 Innovation in Luxury Through New Green Products -- 5 Luxury Brand Knowledge and Product Ephemerality -- 6 Methodology and Results -- 6.1 Experimental Procedure -- 7 Results -- 8 Conclusions -- Appendix -- References -- 10 The Carloway Mill Harris Tweed: Tradition-Based Innovation for a Sustainable Future -- Abstract -- 1 Introduction -- 2 Place: The Outer Hebrides -- 3 Heritage: The Cloth Industry -- 4 Authenticity: The Harris Tweed Authority -- 5 Enterprise: The Carloway Mill and Its Product -- 6 Threats from Industry Changes. , 7 Sustainability: The Future of Carloway Mill as a Luxury Enterprise -- 7.1 Physical Rarity of Luxury Product/Brand -- 7.2 Perceived Rarity of Luxury Product/Brand -- 8 Conclusions -- References.