In:
New Media & Society, SAGE Publications, Vol. 16, No. 7 ( 2014-11), p. 1087-1103
Abstract:
This article examines the growing importance of Facebook as a location-focused platform. Facebook’s approach has been cautious but deliberate. However, following the strategic acquisitions of location-sharing start-ups Gowalla and Glancee, Facebook has ramped up its location-based services: they launched their Nearby feature in December 2012, and adjusted their application programming interface (API) in early 2013 to enable ‘seamless’ location-sharing across third-party applications. These, and more recent acquisitions, are part of ambitious, longer-term moves that reposition Facebook as a local recommendation service (taking on Foursquare and Yelp), and, significantly, establish Facebook as a key local, and increasingly mobile-centred, advertising portal (taking on Google).
Type of Medium:
Online Resource
ISSN:
1461-4448
,
1461-7315
DOI:
10.1177/1461444814543997
Language:
English
Publisher:
SAGE Publications
Publication Date:
2014
detail.hit.zdb_id:
1476527-5
detail.hit.zdb_id:
2684519-2
detail.hit.zdb_id:
2016312-5
detail.hit.zdb_id:
2686704-7
SSG:
24,1
SSG:
3,4
SSG:
3,5
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