In:
Erciyes İletişim Dergisi, Erciyes Universitesi, Vol. 6, No. 2 ( 2019-07-22), p. 1191-1208
Abstract:
As it is known that individuals spend most of their time with mass media, research
on how the time spent on mass media affect their lives is widely available in the literature. Recently, in addition to this body of research, the time spent by individuals
on social media and the effect of this time on the lives of individuals has begun to be examined. In the literature on this subject, it is also often questioned that how
effective the time that individuals spend on social media, how much time they spend on social networks, or why they use social networks very often. One of the main aims of people to follow other people in social networks is to be stay informed.
But at the same time, the same individuals use social networks to play games. Social networks that seek to offer different reasons to their members regarding the usage
have reached their wishes with the help of these games they offer. In order to grasp why individuals choose to play games on social networks, this study examined why
they prefer to produce in the virtual world, why they spend their leisure time on a game called FarmVille. FarmVille, one of the most played games in the world with
the logic of virtual production, virtual distribution, and virtual consumption, was selected for this study and those who played this game were included in the axis
of the study. The questionnaire was used as a measurement tool. It was found that 80% of the men and women among participants spent their two hours on the game
daily. The time, which is expressed as the biggest problem of the modern day’s man, was spent on games shows how much the individuals need to relax and to avoid the
responsibilities and problems. When the results of the study were evaluated briefly; it was observed that the participants preferred the game mostly due to socialization,
leisure time, relaxation, avoiding problems and responsibilities.
Type of Medium:
Online Resource
ISSN:
1308-3198
DOI:
10.17680/erciyesiletisim.562713
Language:
Unknown
Publisher:
Erciyes Universitesi
Publication Date:
2019
Permalink