In:
Ekonomski izazovi, Centre for Evaluation in Education and Science (CEON/CEES), Vol. 9, No. 18 ( 2020), p. 110-120
Abstract:
According to the broadest understanding, business crises are threats to a company that create, or have the potential to create, unwanted and negative outcomes in its business. The damage caused by the crisis to the economic entity affected by the crisis includes financial losses (declining income), creating a bad image and reducing the company's reputation, damage to company assets, technological inferiority, losses for interest and influence groups, the so-called. stakeholders of the company. The business crisis is related to the weaknesses that the company has and which further encourage it; when resources and potentials are lacking, leading to a decline in competitiveness or a weakening of market position; when events take place in the environment that are unexpected and unplanned. Thus, a business crisis is an unplanned and unwanted process that endangers or hinders the development of a company, thus putting it in an inferior position in relation to the competition. Therefore, a significant number of crisis situations arise due to the inability of management to anticipate changes that occur in the company environment. This paper will discuss the current crisis in business, which has affected almost the entire economic structure and all companies, with greater or lesser intensity. The crisis is caused by environmental factors due to the COVID-19 pandemic, but it is also a challenge in the use of new tools and methods available to marketing managers in overcoming the crisis in modern conditions.
Type of Medium:
Online Resource
ISSN:
2217-8821
,
2560-4805
Uniform Title:
Moderni krizni marketing menadžment
DOI:
10.5937/EkoIzazov2018110J
Language:
English
Publisher:
Centre for Evaluation in Education and Science (CEON/CEES)
Publication Date:
2020
detail.hit.zdb_id:
2708686-0
SSG:
7,41
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