In:
Behavioral Science & Policy, SAGE Publications, Vol. 3, No. 1 ( 2017-04), p. 69-79
Abstract:
To increase consumers’ conservation of energy and other resources, government agencies, utilities, and energy-related businesses can complement regulatory and market-based policies with simple and effective behavioral interventions grounded in extensive behavioral science research. In this article, we review 13 behavioral tools that we find especially promising. Collectively, these tools help meet four behavioral objectives: getting people's attention; engaging people's desire to contribute to the social good; making complex information more accessible; and facilitating accurate assessment of risks, costs, and benefits.
Type of Medium:
Online Resource
ISSN:
2379-4607
,
2379-4615
DOI:
10.1177/237946151700300107
Language:
English
Publisher:
SAGE Publications
Publication Date:
2017
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