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  • 1
    Online Resource
    Online Resource
    INNOVATION-ORIENTED STRATEGY FOR INCREASING THE COMPETITIVENESS OF FOOD INDUSTRY ENTERPRISES
    Drukarnia Madryd ; 2023
    In:  Ukrainian Journal of Applied Economics and Technology Vol. 8, No. 2 ( 2023-3-20)
    Details
    In: Ukrainian Journal of Applied Economics and Technology, Drukarnia Madryd, Vol. 8, No. 2 ( 2023-3-20)
    Abstract: The development and implementation of an innovation-oriented strategy are essential for solving the problem of ensuring a consistently high competitive position of food industry enterprises. Taking this into account, they are faced with the need to choose the right strategy for increasing competitiveness, which should be based on using innovative and investment approaches to determine the development vector. The article aims to substantiate approaches to the choice of an innovation-oriented strategy for increasing the competitiveness of food industry enterprises. The research results obtained in the report are based on economic and systemic methods, methods of strategic analysis, and systematic and logical approaches. The article discusses approaches to developing and implementing an innovation-oriented strategy for increasing the competitiveness of food industry enterprises. The model of such a strategy, in general, should provide for the use of a systematic approach and hierarchical subordination of strategic goals, priorities, and objectives of the strategic plan. It has been substantiated that combining competitive and innovative aspects of development into a single concept provides for modifying basic strategies for a food company. The presence of a wide range of alternatives has been revealed, necessitating the development of systems that allow considering the formation of the strategy of food industry enterprises from two positions: the competitive position of the enterprise in the market and the level of development of its innovative potential. Based on the modification of the McKinsey / General Electric model, various combinations of the competitive position of food industry enterprises and their creative capabilities were obtained. The matrix method made it possible to identify alternative options for an innovation-oriented strategy for increasing competitiveness, depending on the positioning of individual subsectors for a different combination of these characteristics. The positions of individual subsectors of the food industry have been established to develop recommendations for choosing the optimal strategy option. Keywords: competitive potential, competitiveness, innovation potential, strategy, food industry enterprises.
    Type of Medium: Online Resource
    ISSN: 2415-8453
    URL: Issue
    URL: Issue
    URL: Journal
    URL: Article
    DOI: 10.36887/2415-8453-2023
    DOI: 10.36887/2415-8453-2023-2
    DOI: 10.36887/ujae
    DOI: 10.36887/2415-8453-2023-2-12
    Language: Ukrainian
    Publisher: Drukarnia Madryd
    Publication Date: 2023
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  • 2
    Online Resource
    Online Resource
    ESG-bonds as a tool of responsible investment
    Drukarnia Madryd ; 2022
    In:  Ukrainian Journal of Applied Economics and Technology Vol. 7, No. 4 ( 2022-12-26), p. 92-97
    Details
    In: Ukrainian Journal of Applied Economics and Technology, Drukarnia Madryd, Vol. 7, No. 4 ( 2022-12-26), p. 92-97
    Abstract: The traditional view of the financial market role in economic science appeals to the theory of the primacy of financial development, according to which deep, stable and effective financial markets functioning has a positive effect on sustainable economic growth, while contributing to a fair redistribution of the aggregate public welfare. However, in recent years it has become more and more obvious that the theory of primacy is not able to reflect the variety of new global challenges related to environmental, socio-economic, organizational problems, and for developing countries focused on the export of hydrocarbon and energy-intensive products, the new challenges can be the divestiture of financial assets with high climate risks and the realization of credit, market and reputational risks in the event of decarbonization of the world economy, affecting not only the state of financial markets, but also many other important aspects of socio-economic development. It is obvious that the transition to sustainable development, inclusive growth and a carbon-neutral economy requires large-scale investment, both from private investors and the public sector (for example, multilateral development banks). Changing public attitudes as a response to new challenges is also manifested in the practice of conducting business and state regulation. Against the background of these trends, the importance of responsible investors is increasing, who are increasingly interested in the non-financial effect of their investments and in choosing companies that adhere to the principles of environmental, social and corporate responsibility. As a result, the demand for financial instruments of responsible investment is growing. The implementation of the principles of responsible investment on the scale of the global economy contributes to mitigating the consequences of global challenges, reducing climate risks, achieving the goals of sustainable expanding investment asset classes, providing new risk management tools and increasing level of financial inclusion, quality of corporate governance, environmental and social responsibility of business. Keywords: green bonds, investment, ESG, greening, ecological effect, investment project.
    Type of Medium: Online Resource
    ISSN: 2415-8453
    URL: Issue
    URL: Journal
    URL: Article
    DOI: 10.36887/2415-8453-2022-4
    DOI: 10.36887/ujae
    DOI: 10.36887/2415-8453-2022-4-12
    Language: Ukrainian
    Publisher: Drukarnia Madryd
    Publication Date: 2022
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  • 3
    Online Resource
    Online Resource
    Theoretical and methodological principles of the formation and development of human capital in the agricultural sphere in the conditions of industry 4.0
    Drukarnia Madryd ; 2022
    In:  Ukrainian Journal of Applied Economics and Technology Vol. 7, No. 2 ( 2022-5-11), p. 375-383
    Details
    In: Ukrainian Journal of Applied Economics and Technology, Drukarnia Madryd, Vol. 7, No. 2 ( 2022-5-11), p. 375-383
    Abstract: One of the strategic tasks facing the agricultural industry in modern conditions is finding new sources of economic growth, which is currently impossible without technological modernization of the industry. The use of modern digital technologies is a powerful driver of the competitiveness development in the agricultural industry, which significantly affects labor productivity, the quality of final products, and the cost of manufactured products. Digital technologies are increasingly spreading to agriculture, involving more and more production operations in transformational processes and significantly changing them. Moreover, the replacement of operations performed by employees with digitalized algorithms leads to a reduction in the demand for the labor of low-skilled workers who perform routine operations related to making management decisions. Thus, there is a growing demand for workers who possess not only competencies in the field of agricultural production, but also the knowledge necessary to work with digital devices and robotic systems. It creates an urgent need for the formation and constant updating of these competencies in existing and potential employees of the industry. The state policy implemented in recent decades in the field of formation and development of human capital in the agrarian sphere leads to a significant outflow of the population from rural areas. The current state of most rural areas indicates the absence of unified methods for assessing human potential, the level of development of conditions for its formation, and even an effective state policy aimed at creating an effective mechanism for preventing natural licking of the rural population. It should be noted that the development of the agro-industrial complex is characterized by a number of unresolved socio-economic problems, which determine a significant outflow of the population from rural areas. The transition to the use of modern digital technologies imposes significant requirements on the quality of human capital, which makes it urgent to develop a conceptual approach to the formation and use of human capital in the completely new economic conditions. Keywords: digital agriculture, rural areas, digitalization, personnel potential, human capital, labor productivity, quality of life, socio-economic conditions.
    Type of Medium: Online Resource
    ISSN: 2415-8453
    URL: Issue
    URL: Journal
    URL: Article
    DOI: 10.36887/2415-8453-2022-2
    DOI: 10.36887/ujae
    DOI: 10.36887/2415-8453-2022-2-46
    Language: Ukrainian
    Publisher: Drukarnia Madryd
    Publication Date: 2022
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  • 4
    Online Resource
    Online Resource
    Management of foreign economic activities of business subjects
    Drukarnia Madryd ; 2022
    In:  Ukrainian Journal of Applied Economics and Technology Vol. 7, No. 3 ( 2022-11-10), p. 163-169
    Details
    In: Ukrainian Journal of Applied Economics and Technology, Drukarnia Madryd, Vol. 7, No. 3 ( 2022-11-10), p. 163-169
    Abstract: The article summarizes the essence and content of the enterprise's foreign economic activity. The main advantages and disadvantages of managing foreign economic activity by business subjects of economic relations in modern international market development are determined. Methodical approaches and methods of managing the foreign economic activity of companies are systematized. The economic analysis of the current development state of foreign economic activity in Ukraine, the dynamics of the scale of export-import operations, the geographical and commodity structure of foreign trade operations of business entities of the national economy are conducted. It was determined that the most active participants in foreign economic activity in Ukraine are business entities operating in the sphere of industry and the agricultural sector. In terms of territory, management of foreign economic activity is focused on the countries of the European Union, China, and Turkey. The main trends of world trade in the context of strategic cooperation with EU countries have been studied. Poland is the main trading partner of Ukrainian companies conducting foreign trade operations. The key objects of management of foreign economic activity in terms of corporate management have been determined. It was found out that the management of foreign economic activity under modern conditions faces a large number of challenges and threats, the main of which are: foreign culture and national traditions, currency relations, macroeconomic instability of the world market, difficulties in geopolitical international relations, the difficulty of forming an international team of personnel in the companies. The system of specific international indicators, which testify to the state of development and the level of attractiveness of the country's economy for the implementation of foreign economic activities, has been studied. Problematic aspects of the management of foreign economic activity in Ukraine from the standpoint of ratings by world agencies have been identified. The key areas of state regulation and management of foreign economic activity at the level of business entities are substantiated, taking into account the principles of the global concept of sustainable development. Keywords: foreign economic activity, management, management of foreign economic activity, business entities, export-import operations, international market, efficiency.
    Type of Medium: Online Resource
    ISSN: 2415-8453
    URL: Issue
    URL: Journal
    URL: Article
    DOI: 10.36887/2415-8453-2022-3
    DOI: 10.36887/ujae
    DOI: 10.36887/2415-8453-2022-3-22
    Language: Ukrainian
    Publisher: Drukarnia Madryd
    Publication Date: 2022
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  • 5
    Online Resource
    Online Resource
    International development strategy of a fintech company: key aspects and challenges
    Drukarnia Madryd ; 2023
    In:  Ukrainian Journal of Applied Economics and Technology Vol. 8, No. 4 ( 2023-10-25), p. 156-161
    Details
    In: Ukrainian Journal of Applied Economics and Technology, Drukarnia Madryd, Vol. 8, No. 4 ( 2023-10-25), p. 156-161
    Abstract: In the conditions of globalization of the financial services and financial systems market, an urgent issue for a fintech company is the problem of forming and implementing an international development strategy, considering the most critical aspects and challenges. Specific aspects include regulatory constraints, cross-country competition, technological innovation, adaptation to local financial systems, strengthening cyber security, and building strategic partnerships. Developing an effective action plan is a crucial factor for the successful global development of a fintech company. The article examines the main aspects of the international development strategy of fintech companies and highlights the main challenges they face. It was determined that one of the most critical aspects in this context is considering the differences in regulatory acts in different countries and their impact on the strategic planning of fintech companies. Another vital aspect is technological innovation: fintech companies must not only have technological solutions but also be ready to implement new technologies, such as artificial intelligence, blockchain, etc. All this allows you to create competitive advantages and satisfy the ever-increasing demand for fast, convenient, secure financial services. It is justified that, first, companies should study the political, economic, and socio-cultural aspects of each country in which they plan to work since the presence of different regulations and cultural features can significantly affect the strategy's success. Challenges also include the need to manage cyber security. Based on a comprehensive approach, considering the peculiarities of the global financial market, the main elements of the strategy of international development of a fintech company are proposed. The main directions of this strategy are innovative technologies, flexibility in interaction with regulators, and consideration of the peculiarities of national markets. Keywords: financial technologies, fintech companies, financial services market, digital technologies, fintech services.
    Type of Medium: Online Resource
    ISSN: 2415-8453
    URL: Issue
    URL: Issue
    URL: Journal
    URL: Article
    DOI: 10.36887/2415-8453-2023
    DOI: 10.36887/2415-8453-2023-4
    DOI: 10.36887/ujae
    DOI: 10.36887/2415-8453-2023-4-24
    Language: Ukrainian
    Publisher: Drukarnia Madryd
    Publication Date: 2023
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  • 6
    Online Resource
    Online Resource
    STRATEGIC MANAGEMENT AS A TOOL FOR CREATING LONG-TERM BUSINESS VALUE
    Khmelnytskyi National University ; 2022
    In:  Herald of Khmelnytskyi National University. Economic sciences Vol. 312, No. 6(1) ( 2022-12-29), p. 75-82
    Details
    In: Herald of Khmelnytskyi National University. Economic sciences, Khmelnytskyi National University, Vol. 312, No. 6(1) ( 2022-12-29), p. 75-82
    Abstract: The essence, content and key features of strategic management are explored in the article. New factors influencing the company’s activities in a strategic perspective were also investigated here. The current system of factors was supplemented from the standpoint of modern business practices and the achievement of strategic competitive advantages. It is proposed to consider the strategy as a road map for achieving the company’s long-term goals and objectives. Two basic methodological approaches to strategic business management are analyzed: process and system. According to modern strategic priorities and goals, both approaches should focus on creating long-term sustainable business development goals. The main advantages formed by strategic management for the development of the company are outlined. It was determined that the composition of traditional strategic management tools (planning and forecasting methods, strategic analysis methods, modeling methods) should now be supplemented with the following: corporate organizational culture, strategic business communications, social responsibility of business. It has been proven that strategic values should be the priority of modern business development strategies. The key values for companies are: people, personnel, partnership relations with stakeholders, preservation of the environment, satisfaction of the interests of all participants in the business process. The modern practice of strategic management of companies should be based on the basic principles of the global concept of sustainable development. The practice of activities of well-known global companies has shown that taking into account the goals and objectives of sustainable development in strategic management contributes to the growth of long-term competitive potential and the realization of one’s own business goals. In the context of foreign experience, the main strategic models of the business behavior of companies on the market, which are oriented towards the creation of long-term values, were investigated. Among the factors of successful implementation of the company’s strategy, the human factor is identified as the main one. The system of principles of strategic leadership, necessary for the implementation of the process of strategic management of the company, is proposed here.
    Type of Medium: Online Resource
    ISSN: 2307-5740
    Uniform Title: STRATEGIC MANAGEMENT AS A TOOL FOR CREATING LONG-TERM BUSINESS VALUE
    URL: Issue
    URL: Journal
    URL: Article
    DOI: 10.31891/2307-5740-2022-312-6(1)
    DOI: 10.31891/2307-5740
    DOI: 10.31891/2307-5740-2022-312-6(1)-11
    Language: Unknown
    Publisher: Khmelnytskyi National University
    Publication Date: 2022
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