In:
PLOS ONE, Public Library of Science (PLoS), Vol. 16, No. 4 ( 2021-4-28), p. e0247320-
Abstract:
The increase of social media (SM) has led to continuous deviations in how day-to-day entrepreneurial activities can be carried out. Additionally, studies devoted to SM entrepreneurship and SM are relatively limited and fragmented in their focus. However there is growing interest from scholars, practitioners and academia for upcoming studies and exploration within small and medium-sized enterprises (SMEs) context. This research explores the impact of entrepreneurial orientation (EO) on SM adoption and SME performance in developing countries. We employed the resource-based view (RBV) as the foundation for developing the conceptual framework The present study employed a closed-ended questionnaire to collect data from SMEs located in Pakistan. Partial-least-squares-structural equation-modeling (PLS-SEM) was utilized for the analysis of 423 responses. The results proved a direct positive link between EO–SMEs performance, EO–SM adoption, SM adoption–SMEs performance, innovation capabilities (IC), and SME performance. Partial mediation was found between EO and SME performance, and the significant moderation effect of IC was found between SM adoption and SME performance. This paper has implications for practitioners and researchers regarding SM adoption in the SMEs. It builds an empirical, multi-dimensional hypothesized model, including mediating and moderating roles affecting the relationships.
Type of Medium:
Online Resource
ISSN:
1932-6203
DOI:
10.1371/journal.pone.0247320
DOI:
10.1371/journal.pone.0247320.g001
DOI:
10.1371/journal.pone.0247320.g002
DOI:
10.1371/journal.pone.0247320.g003
DOI:
10.1371/journal.pone.0247320.g004
DOI:
10.1371/journal.pone.0247320.t001
DOI:
10.1371/journal.pone.0247320.t002
DOI:
10.1371/journal.pone.0247320.t003
DOI:
10.1371/journal.pone.0247320.t004
DOI:
10.1371/journal.pone.0247320.t005
DOI:
10.1371/journal.pone.0247320.t006
DOI:
10.1371/journal.pone.0247320.s001
DOI:
10.1371/journal.pone.0247320.s002
DOI:
10.1371/journal.pone.0247320.s003
DOI:
10.1371/journal.pone.0247320.s004
DOI:
10.1371/journal.pone.0247320.r001
DOI:
10.1371/journal.pone.0247320.r002
DOI:
10.1371/journal.pone.0247320.r003
DOI:
10.1371/journal.pone.0247320.r004
Language:
English
Publisher:
Public Library of Science (PLoS)
Publication Date:
2021
detail.hit.zdb_id:
2267670-3
Permalink