In:
Corpora, Edinburgh University Press, Vol. 17, No. 2 ( 2022-08), p. 259-290
Abstract:
This paper describes how corpus-assisted discourse analysis based on keyword identification and interpretation can benefit from employing Market Basket Analysis (mba) after keyword extraction. mba is a data mining technique used originally in marketing that can reveal consistent associations between items in a shopping cart, but also between keywords in a corpus of many texts. By identifying recurring associations between keywords, we can compensate for the lack of wider context which is a major issue impeding the interpretation of isolated keywords (especially when analysing large data). To showcase the advantages of mba in ‘re-contextualising’ keywords within the discourse, we conducted a pilot study on the topic of migration, contrasting anti-system and centre-right Czech Internet media. The results show that mba is useful in identifying the dominant strategy of anti-system news portals: to weave in a confounding ideological undercurrent and connect the concept of migrants to a multitude of other topics (i.e., flooding the discourse).
Type of Medium:
Online Resource
ISSN:
1749-5032
,
1755-1676
DOI:
10.3366/cor.2022.0256
Language:
English
Publisher:
Edinburgh University Press
Publication Date:
2022
SSG:
7,25
SSG:
7,11
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