In:
American Behavioral Scientist, SAGE Publications, Vol. 48, No. 2 ( 2004-10), p. 202-211
Abstract:
With few exceptions, media literacy programs typically are aimed at children and youth in elementary and high schools, although the term media literacy, as defined generally, could apply to persons of any age. This article considers the range and scope of media literacy conceptually and operationally while suggesting there is a case for media literacy for adults. The expanding concept of literacy in relationship to media platforms and technologies is considered, as are college-level and postcollege approaches. Benefits to individuals and society are considered along with potential barriers. The locus of responsibility for media literacy, it is argued, ought to be with educators, media industries, and other institutional interests—as well as individuals themselves.
Type of Medium:
Online Resource
ISSN:
0002-7642
,
1552-3381
DOI:
10.1177/0002764204267264
Language:
English
Publisher:
SAGE Publications
Publication Date:
2004
detail.hit.zdb_id:
206867-9
detail.hit.zdb_id:
1499983-3
SSG:
3,4
SSG:
5,2
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