In:
Journal of Marketing, SAGE Publications, Vol. 44, No. 4 ( 1980-09), p. 34-37
Abstract:
The information content of Australian television advertisements is assessed in an operational replication of an empirical study of U. S. television advertising. Comparison of the study results for U. S. and Australian television advertising indicates differences in overall informativeness, the association between informativeness and daily screening time, and the association between informativeness and type of product advertised.
Type of Medium:
Online Resource
ISSN:
0022-2429
,
1547-7185
DOI:
10.1177/002224298004400405
Language:
English
Publisher:
SAGE Publications
Publication Date:
1980
detail.hit.zdb_id:
2052318-X
detail.hit.zdb_id:
218318-3
SSG:
3,2
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