In:
Advances in Geosciences, Copernicus GmbH, Vol. 46 ( 2019-01-31), p. 11-19
Abstract:
Abstract. When dealing with issues that are of high societal relevance, Earth sciences still face a lack of acceptance, which is partly rooted in insufficient communication strategies on the individual and local community level. To increase the efficiency of communication routines, science has to transform its outreach concepts to become more aware of individual needs and demands. The “encoding/decoding” concept as well as critical intercultural communication studies can offer pivotal approaches for this transformation.
Type of Medium:
Online Resource
ISSN:
1680-7359
DOI:
10.5194/adgeo-46-11-2019
Language:
English
Publisher:
Copernicus GmbH
Publication Date:
2019
detail.hit.zdb_id:
2625759-2
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