In:
New Media & Society, SAGE Publications, Vol. 13, No. 2 ( 2011-03), p. 187-202
Abstract:
This article outlines two modes of publicity, a publicity of promotion and a publicity of openness, and then considers their implications for traditional broadcast versus online communications. Although the structure of the internet makes it particularly good at developing a publicity of openness, the economics, regulatory structure and technology of the traditional broadcast media make them far better at developing promotional publicity. I trace a series of examples that demonstrate this inequality and discuss the implications of this disparity for the economics of attention. Ultimately, I argue, discussions of the democratic possibilities of the internet must take account of the relative lack of promotional publicity online.
Type of Medium:
Online Resource
ISSN:
1461-4448
,
1461-7315
DOI:
10.1177/1461444810369889
Language:
English
Publisher:
SAGE Publications
Publication Date:
2011
detail.hit.zdb_id:
1476527-5
detail.hit.zdb_id:
2684519-2
detail.hit.zdb_id:
2016312-5
detail.hit.zdb_id:
2686704-7
SSG:
24,1
SSG:
3,4
SSG:
3,5
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