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  • 1
    Online Resource
    Online Resource
    Cambridge University Press (CUP) ; 2009
    In:  Macroeconomic Dynamics Vol. 13, No. 3 ( 2009-06), p. 327-348
    In: Macroeconomic Dynamics, Cambridge University Press (CUP), Vol. 13, No. 3 ( 2009-06), p. 327-348
    Abstract: This paper explores how retirement timing, together with life-cycle saving and human capital investment in children, responds to rising longevity in a recursive model with altruistic agents. We find that rising longevity raises the retirement age. If initial life expectancy is not too high, rising longevity also raises human capital investment in children and the saving rate. Through these channels, rising longevity can be conducive to long-run economic growth. A binding mandatory retirement age reduces human capital investment and the growth rate, raises the saving rate, and reduces welfare.
    Type of Medium: Online Resource
    ISSN: 1365-1005 , 1469-8056
    RVK:
    Language: English
    Publisher: Cambridge University Press (CUP)
    Publication Date: 2009
    detail.hit.zdb_id: 1501533-6
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  • 2
    Online Resource
    Online Resource
    Informa UK Limited ; 2018
    In:  Journal of Sustainable Tourism Vol. 26, No. 6 ( 2018-06-03), p. 973-986
    In: Journal of Sustainable Tourism, Informa UK Limited, Vol. 26, No. 6 ( 2018-06-03), p. 973-986
    Type of Medium: Online Resource
    ISSN: 0966-9582 , 1747-7646
    RVK:
    Language: English
    Publisher: Informa UK Limited
    Publication Date: 2018
    detail.hit.zdb_id: 2026143-3
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  • 3
    In: Ecological Economics, Elsevier BV, Vol. 185 ( 2021-07), p. 107054-
    Type of Medium: Online Resource
    ISSN: 0921-8009
    RVK:
    Language: English
    Publisher: Elsevier BV
    Publication Date: 2021
    detail.hit.zdb_id: 1002942-4
    detail.hit.zdb_id: 1500316-4
    SSG: 12
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  • 4
    Online Resource
    Online Resource
    Wiley ; 2023
    In:  International Transactions in Operational Research
    In: International Transactions in Operational Research, Wiley
    Abstract: Vouchers as a popular short‐term marketing tool are widely used by many firms, through which retailers can lock in customers and obtain working capital in advance. Consumers can use the voucher to reduce the product purchase price to an equal face value or purchase the product at a discount. We apply the classical newsvendor model to study the merits of vouchers for the retailer's ordering decision in the face of uncertainties in both the market demand and voucher redemption rate. We propose a distributionally robust approach to solve this newsvendor problem. The approach only requires the first and second moments of the demand and redemption rate distributions and yields a lower bound on the expected profit. Specifically, we derive the optimal ordering decision in closed form and obtain the optimal expected profit based on the limited distribution information. We find that a higher redemption rate does not necessarily increase the retailer's profit and the voucher quantity, but always increases the retailer's order quantity. Interestingly, we show that when the buyback price of the voucher is relatively high, increasing the voucher redemption rate is more profitable for the retailer. In addition, the retailer's profit, and the quantities of the product and the voucher decrease with the buyback price of the voucher.
    Type of Medium: Online Resource
    ISSN: 0969-6016 , 1475-3995
    RVK:
    Language: English
    Publisher: Wiley
    Publication Date: 2023
    detail.hit.zdb_id: 2019815-2
    SSG: 3,2
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  • 5
    Online Resource
    Online Resource
    International Information and Engineering Technology Association ; 2018
    In:  Journal Européen des Systèmes Automatisés Vol. 51, No. 1-3 ( 2018-06-28), p. 181-195
    In: Journal Européen des Systèmes Automatisés, International Information and Engineering Technology Association, Vol. 51, No. 1-3 ( 2018-06-28), p. 181-195
    Type of Medium: Online Resource
    ISSN: 1269-6935
    RVK:
    Language: Unknown
    Publisher: International Information and Engineering Technology Association
    Publication Date: 2018
    detail.hit.zdb_id: 2390481-1
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  • 6
    Online Resource
    Online Resource
    Elsevier BV ; 2022
    In:  Research in International Business and Finance Vol. 60 ( 2022-04), p. 101581-
    In: Research in International Business and Finance, Elsevier BV, Vol. 60 ( 2022-04), p. 101581-
    Type of Medium: Online Resource
    ISSN: 0275-5319
    RVK:
    Language: English
    Publisher: Elsevier BV
    Publication Date: 2022
    detail.hit.zdb_id: 2165501-7
    detail.hit.zdb_id: 424514-3
    SSG: 3,2
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  • 7
    Online Resource
    Online Resource
    Institute for Operations Research and the Management Sciences (INFORMS) ; 2015
    In:  INFORMS Journal on Computing Vol. 27, No. 2 ( 2015-04), p. 285-300
    In: INFORMS Journal on Computing, Institute for Operations Research and the Management Sciences (INFORMS), Vol. 27, No. 2 ( 2015-04), p. 285-300
    Abstract: One critical operational decision facing online advertisers when they engage in sponsored search advertising is concerned with the allocation of a limited advertising budget. In particular, dealing with multi-keyword search markets over multiple decision periods poses significant decision-making challenges. In this paper, we develop a novel budget allocation optimization model with multiple search advertising markets and a finite time horizon. One key element of our modeling work is developing a customized advertising response function when considering distinctive features of sponsored search, including the quality score and the dynamic advertising effort. We derive a feasible solution to our budget model and study its properties. Computational experiments are conducted on real-world data to evaluate our budget model and perform parameter sensitivity analysis. Experimental results indicate that our budget allocation strategy significantly outperforms several baseline strategies. In addition, the identified properties derived from the solution process illuminate critical managerial insights for advertisers in sponsored search.
    Type of Medium: Online Resource
    ISSN: 1091-9856 , 1526-5528
    RVK:
    Language: English
    Publisher: Institute for Operations Research and the Management Sciences (INFORMS)
    Publication Date: 2015
    detail.hit.zdb_id: 2070411-2
    detail.hit.zdb_id: 2004082-9
    SSG: 3,2
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  • 8
    Online Resource
    Online Resource
    SAGE Publications ; 2004
    In:  Journal of Marketing Research Vol. 41, No. 4 ( 2004-11), p. 448-456
    In: Journal of Marketing Research, SAGE Publications, Vol. 41, No. 4 ( 2004-11), p. 448-456
    Abstract: The authors develop a sales model that can be used to assess cross-category price effects that are specific to individual items (stockkeeping units) from store-level sales data. Previous cross-category studies have typically assumed that the cross-category effects are the same across brands or items because the potential number of price effects to be estimated is large. The authors address this problem by decomposing the variability of cross-category price effects into two components: variability across items and across stores. They capture the variability across items by representing the item-level parameters as draws from distributions with category-level means. They account for variability across stores through a random-effects factor structure that represents the variation of within- and between-category price effects separately. The model is calibrated on weekly store sales data of items in three orange juice subcategories (refrigerated, frozen, and shelf-stable). The authors study competition between national brands and private labels across the subcategories, for which their model lends itself well. The results show asymmetrical price competition not only within but also across subcategories: the cross-subcategory impact of national brands on store brands appears to be substantially greater than that of store brands on national brands. In addition, the model supports the implementation of price zones at a more granular level than the current practice.
    Type of Medium: Online Resource
    ISSN: 0022-2437 , 1547-7193
    RVK:
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2004
    detail.hit.zdb_id: 2066604-4
    detail.hit.zdb_id: 218319-5
    SSG: 3,2
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  • 9
    Online Resource
    Online Resource
    SAGE Publications ; 2009
    In:  Journal of Marketing Research Vol. 46, No. 2 ( 2009-04), p. 190-206
    In: Journal of Marketing Research, SAGE Publications, Vol. 46, No. 2 ( 2009-04), p. 190-206
    Abstract: This study investigates the effectiveness of customized promotions at three levels of granularity (mass market, segment specific, and individual specific) in online and offline stores. The authors conduct an empirical examination of the profit potential of these customized promotion programs with a joint model of purchase incidence, choice, and quantity and through optimization procedures for approximately 300 conditions. They find that (1) optimization procedures lead to substantial profit improvements over the current practice for all types of promotions (customized and undifferentiated); (2) loyalty promotions are more profitable in online stores than in offline stores, while the opposite holds for competitive promotions; (3) the incremental payoff of individual-level over segment- and mass market–level customized promotions is small in general, especially in offline stores; (4) for categories that are promotion sensitive, individual-level customized promotions can lead to a meaningful profit increase over segment- and mass market–level customized promotions in online stores; and (5) low redemption rates are a major impediment to the success of customized promotions in offline stores. Optimal undifferentiated promotions should be the primary promotion program in this channel, and firms can benefit from offering a combination of optimal undifferentiated and customized promotions for suitable categories in offline stores.
    Type of Medium: Online Resource
    ISSN: 0022-2437 , 1547-7193
    RVK:
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2009
    detail.hit.zdb_id: 2066604-4
    detail.hit.zdb_id: 218319-5
    SSG: 3,2
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  • 10
    Online Resource
    Online Resource
    SAGE Publications ; 2009
    In:  Journal of Marketing Research Vol. 46, No. 5 ( 2009-10), p. 669-681
    In: Journal of Marketing Research, SAGE Publications, Vol. 46, No. 5 ( 2009-10), p. 669-681
    Abstract: There is much evidence that the presence of a feature advertisement can increase the sales and market share of the featured product. However, little is known about how feature ad characteristics (e.g., size, color, and location of the advertisement) affect the sales outcomes and how the effects take place. Prior research has predicted that feature advertisements lead to behavioral outcomes through their effect on consumers' attention. Building on this idea, the authors propose a Bayesian statistical model to study how feature ad characteristics affect sales of the featured products and the mediating role of attention in these relationships. They use data from eye-tracking tests of feature advertisements, aggregated and matched with sales data at the level of the feature advertisement. Their approach accounts for endogeneity in the key variables involved and overcomes limitations of standard mediation analyses. They show that the gaze duration on a feature advertisement affects sales of the featured product beyond the mere presence of the advertisement and that a standard mediation analysis that does not accommodate endogeneity produces biased estimates of the effects of feature ad characteristics on sales. Their proposed methodology is widely applicable to mediation analyses. The findings imply that attention data collected in lab tests can help marketers compare the relative sales outcomes of different feature ad designs and improve the effectiveness and efficiency of feature adverting decisions.
    Type of Medium: Online Resource
    ISSN: 0022-2437 , 1547-7193
    RVK:
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2009
    detail.hit.zdb_id: 2066604-4
    detail.hit.zdb_id: 218319-5
    SSG: 3,2
    Location Call Number Limitation Availability
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