In:
Journal of Marketing, SAGE Publications, Vol. 49, No. 1 ( 1985-01), p. 127-136
Abstract:
A review of one of the most significant events in modern economic history, the restructuring of American Telephone and Telegraph Company, this article gives a concise summary of the legal issues, from first allegations in 1974 through the final order in 1983. It offers a six-category product-market framework for considering the economic and marketing implications of the settlement, and provides a foundation for continued study of the many opportunities and threats implicit in greatly increasing the scope and diversity of telecommunications marketing.
Type of Medium:
Online Resource
ISSN:
0022-2429
,
1547-7185
DOI:
10.1177/002224298504900112
Language:
English
Publisher:
SAGE Publications
Publication Date:
1985
detail.hit.zdb_id:
2052318-X
detail.hit.zdb_id:
218318-3
SSG:
3,2
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