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  • Economics  (4)
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  • Economics  (4)
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  • 1
    Online Resource
    Online Resource
    A focus on partisanship: How it impacts voting behaviors and political attitudes
    Wiley ; 2017
    In:  Journal of Consumer Psychology Vol. 27, No. 4 ( 2017-10), p. 537-545
    Details
    In: Journal of Consumer Psychology, Wiley, Vol. 27, No. 4 ( 2017-10), p. 537-545
    Abstract: The target article by John Jost (2017 – this issue) focuses on political ideology (liberalism vs. conservatism) and its association with personal characteristics, cognitive processing style, and motivational interests. Jost's arguments and data are very compelling and will inspire consumer psychologists to do more research in the political domain. To enable this goal further, we complement the target article by focusing on partisanship, another major determinant of political judgments and decisions. Whereas political ideology refers to people being more liberal or conservative, partisanship refers to how strongly people identify with a specific political party (e.g., Republicans or Democrats). In reviewing the literature on partisanship, we concentrate on voting behaviors and attitudes, an area not addressed by Jost, but of great importance for consumer psychologists given the large expenditures on political advertising. Adding to Jost's discussion of the link between political ideology and systematic processing, we examine the interplay between these two constructs and partisanship.
    Type of Medium: Online Resource
    ISSN: 1057-7408 , 1532-7663
    URL: Article
    DOI: 10.1016/j.jcps.2017.07.005
    RVK:
    QA 10000
    Language: English
    Publisher: Wiley
    Publication Date: 2017
    detail.hit.zdb_id: 2021876-X
    detail.hit.zdb_id: 1109529-5
    SSG: 3,2
    SSG: 5,2
    Location Call Number Limitation Availability
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    Online Resource
  • 2
    Online Resource
    Online Resource
    Pick Your Poison: Attribute Trade‐Offs in Unattractive Consideration Sets
    Wiley ; 2021
    In:  Journal of Consumer Psychology Vol. 31, No. 2 ( 2021-04), p. 319-328
    Details
    In: Journal of Consumer Psychology, Wiley, Vol. 31, No. 2 ( 2021-04), p. 319-328
    Abstract: Consumers often have to make trade‐offs between desirable, “more is better,” and undesirable, “less is better,” attributes. What drives whether the desirable or the undesirable attributes will be weighed more heavily in decisions? We show that the extent to which consumers focus on desirable versus undesirable attributes depends on the overall attractiveness of their consideration sets. The less attractive the options under consideration are—the higher is the weight allocated to undesirable attributes, such as price. Three experiments set in the contexts of lottery ticket purchasing (study 1), hotel booking (study 2), elections (study 3), and a conjoint study of online course evaluations (study 4) ( N  = 2,149, p‐curve power estimate 90%), demonstrate that unattractive sets increase the relative weight of “undesirable” attributes (e.g., price of a product, workload of a course) and lead to increased preference for options superior on these attributes.
    Type of Medium: Online Resource
    ISSN: 1057-7408 , 1532-7663
    URL: Issue
    URL: Article
    DOI: 10.1002/jcpy.v31.2
    DOI: 10.1002/jcpy.1202
    RVK:
    QA 10000
    Language: English
    Publisher: Wiley
    Publication Date: 2021
    detail.hit.zdb_id: 2021876-X
    detail.hit.zdb_id: 1109529-5
    SSG: 3,2
    SSG: 5,2
    Location Call Number Limitation Availability
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    Online Resource
  • 3
    Online Resource
    Online Resource
    Mix or Match? Consumer Spending Decisions in Conditional Promotions
    Wiley ; 2021
    In:  Journal of Consumer Psychology Vol. 31, No. 1 ( 2021-01), p. 91-102
    Details
    In: Journal of Consumer Psychology, Wiley, Vol. 31, No. 1 ( 2021-01), p. 91-102
    Abstract: Conditional multi‐item promotions are a prevalent marketing tactic whereby consumers have to buy a certain number of products to get a discount. This paper examines how framing a multi‐item promotion in terms of savings on multiple items versus a single item (e.g., “buy two, get X% off on both” vs. “buy two, get 2X% off on the cheaper item”) affects consumers’ decision‐making and product choices. Two laboratory studies and a field study at a boutique clothing store demonstrate that the “2X% on cheaper” framing makes consumers more likely to select similarly priced primary and secondary items. This strategy is driven by increased focus on promotional savings under the “2X% on cheaper” framing, which leads consumers to spend more on their secondary items. Overall, this research shows how a subtle change in the framing of multi‐item promotions changes consumers’ product selection strategies and shopping basket composition.
    Type of Medium: Online Resource
    ISSN: 1057-7408 , 1532-7663
    URL: Issue
    URL: Article
    DOI: 10.1002/jcpy.v31.1
    DOI: 10.1002/jcpy.1166
    RVK:
    QA 10000
    Language: English
    Publisher: Wiley
    Publication Date: 2021
    detail.hit.zdb_id: 2021876-X
    detail.hit.zdb_id: 1109529-5
    SSG: 3,2
    SSG: 5,2
    Location Call Number Limitation Availability
    BibTip Others were also interested in ...
    Online Resource
  • 4
    Online Resource
    Online Resource
    The Left-Digit Bias: When and Why Are Consumers Penny Wise and Pound Foolish?
    SAGE Publications ; 2020
    In:  Journal of Marketing Research Vol. 57, No. 4 ( 2020-08), p. 771-788
    Details
    In: Journal of Marketing Research, SAGE Publications, Vol. 57, No. 4 ( 2020-08), p. 771-788
    Abstract: Consumers’ price evaluations are influenced by the left-digit bias, wherein consumers judge the difference between $4.00 and $2.99 to be larger than that between $4.01 and $3.00, even though the numeric differences are identical. This research examines when and why consumers are more likely to fall prey to the left-digit bias. The authors propose that the left-digit bias is stronger in stimulus-based price evaluations, wherein people see the focal price and the reference price side by side, and weaker in memory-based price evaluations, wherein people have to retrieve at least one price from memory. This is because in stimulus-based price evaluations, people tend to rely on perceptual representations of prices without rounding them. In memory-based price evaluations, they rely more on conceptual representations, which makes them more likely to round the prices. Results from six studies—five experiments and a scanner panel study—support the hypothesis that the left-digit bias is stronger in stimulus-based evaluations. These results inform managers about when to use left-digit pricing and characterize fundamental differences between stimulus-based and memory-based evaluations.
    Type of Medium: Online Resource
    ISSN: 0022-2437 , 1547-7193
    URL: Article
    DOI: 10.1177/0022243720932532
    RVK:
    QA 10000
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2020
    detail.hit.zdb_id: 2066604-4
    detail.hit.zdb_id: 218319-5
    SSG: 3,2
    Location Call Number Limitation Availability
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    Online Resource
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