In:
Journal of Marketing, SAGE Publications, Vol. 26, No. 3 ( 1962-07), p. 7-16
Abstract:
This article discusses three topics: a brief summary of decision theory as a tool of marketing management; a description of the nature and sources of wholesale bakers’ present marketing problems; and a step-by-step account of the use of decision theory in the analysis of one of these problems.
Type of Medium:
Online Resource
ISSN:
0022-2429
,
1547-7185
DOI:
10.1177/002224296202600302
Language:
English
Publisher:
SAGE Publications
Publication Date:
1962
detail.hit.zdb_id:
2052318-X
detail.hit.zdb_id:
218318-3
SSG:
3,2
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