In:
Newspaper Research Journal, SAGE Publications, Vol. 16, No. 1 ( 1995-01), p. 103-115
Abstract:
This study finds that single newspaper readers are very similar to multiple newspaper readers. The only variable that discriminates between the two groups is the use of newspapers for advertising information.
Type of Medium:
Online Resource
ISSN:
0739-5329
,
2376-4791
DOI:
10.1177/073953299501600110
Language:
English
Publisher:
SAGE Publications
Publication Date:
1995
detail.hit.zdb_id:
2068541-5
SSG:
3,5
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