In:
Journalism & Mass Communication Quarterly, SAGE Publications, Vol. 96, No. 4 ( 2019-12), p. 1145-1171
Abstract:
This study examines how frequently committed ethical misconduct regarding values closely aligned to an organizational mission affects stakeholders’ pro-organizational responses to an offending nonprofit. Using a 2 × 2 experimental survey, findings showed that ethical misconduct in primary values resulted in significantly decreased positive attitudes toward and donation intentions to the organization. Also, the patterns of unethical behaviors significantly increased stakeholders’ negative attitudes toward the organization and willingness to assign the organization responsibility for unethical behavior. Perceived organizational responsibility for ethical misconduct and deteriorating organization–public relationships (OPRs) were significant mediators for the effects of primary ethical violations.
Type of Medium:
Online Resource
ISSN:
1077-6990
,
2161-430X
DOI:
10.1177/1077699019835903
Language:
English
Publisher:
SAGE Publications
Publication Date:
2019
detail.hit.zdb_id:
2070253-X
SSG:
3,5
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