In:
Journalism Quarterly, SAGE Publications, Vol. 67, No. 2 ( 1990-06), p. 359-368
Abstract:
This study reports results of an experiment in which student subjects read various types of film reviews and then reported interest in attending the film. One review had high information content about the film and no positive or negative opinion about it, while other reviews contained high or low information and either positive or negative evaluation. The study finds that higher amounts of information—regardless of evaluation—leads to more interest in the film. Reviews with high information plus positive evaluation lead to most interest, but high information alone raised interest nearly as much.
Type of Medium:
Online Resource
ISSN:
0022-5533
DOI:
10.1177/107769909006700213
Language:
English
Publisher:
SAGE Publications
Publication Date:
1990
detail.hit.zdb_id:
2070253-X
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