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  • 1
    Online Resource
    Online Resource
    Consumer Connectivity in a Complex, Technology-enabled, and Mobile-oriented World with Smart Products
    SAGE Publications ; 2017
    In:  Journal of Interactive Marketing Vol. 40, No. 1 ( 2017-11), p. 1-8
    Details
    In: Journal of Interactive Marketing, SAGE Publications, Vol. 40, No. 1 ( 2017-11), p. 1-8
    Abstract: Today's consumers are immersed in a vast and complex array of networks. Each network features an interconnected mesh of people and firms, and now, with the rise of the Internet of Things (IoT), also objects. Technology (particularly mobile devices) enables such connections, and facilitates many kinds of interactions in these networks—from transactions, to social information sharing, to people interfacing with connected devices (e.g., wearable technology). We introduce the POP-framework, discuss how People, Objects and the Physical world inter-connect with each other and how it results in an increasing amount of connected data, and briefly summarize existing knowledge on these inter-connections. We also provide an agenda for future research focused on examining potential impact of IoT and smart products on consumer behavior and firm strategies.
    Type of Medium: Online Resource
    ISSN: 1094-9968 , 1520-6653
    URL: Article
    DOI: 10.1016/j.intmar.2017.06.001
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2017
    detail.hit.zdb_id: 1501741-2
    SSG: 3,2
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  • 2
    Online Resource
    Online Resource
    Efficacy of Galvanic Vestibular Stimulation as a Display Modality Dissociated from Self-Orientation
    SAGE Publications ; 2022
    In:  Human Factors: The Journal of the Human Factors and Ergonomics Society
    Details
    In: Human Factors: The Journal of the Human Factors and Ergonomics Society, SAGE Publications
    Abstract: We propose and assess galvanic vestibular stimulation (GVS) as a novel means to provide information dissociated from self-orientation. Background In modern user interfaces, visual and auditory modalities dominate information transfer so much that these “processing channels” become overloaded with information. Fortunately, the brain is capable of processing separate sensory sources in parallel enabling alternative display modalities to inform operators more effectively and without increasing cognitive strain. To date, the vestibular system, normally responsible for sensing self-orientation and helping with balance, has not been considered as a display modality. Method Bilateral GVS was provided at 0.6 mA for 1-second intervals with moderately high-frequency sinusoidal waveforms, designed to not elicit sensations of self-motion. We assessed subjects’ ability to differentiate between two cues of different frequencies. Results We found subjects were able to reliably distinguish between cues with an average just-noticeable difference threshold of only ±12 Hz (range across subjects: 5.4–19.6 Hz) relative to a pedestal cue of 50 Hz. Further, we found the GVS sensory modality to be robust to various environments: walking, standing, sitting, passive motion, and loud background noise. Finally, the application of the GVS cues did not have significant destabilizing effects when standing or walking. Conclusion These results show that GVS may be an effective alternative display modality, using varying frequency to encode information. It is robust to various operational environments and non-destabilizing. Application A fully functional display can convey information to operators of vehicles and other machinery as well as high-performance operators like astronauts and soldiers.
    Type of Medium: Online Resource
    ISSN: 0018-7208 , 1547-8181
    URL: Article
    DOI: 10.1177/00187208221119879
    RVK:
    CL 1000
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2022
    detail.hit.zdb_id: 2066426-6
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  • 3
    Online Resource
    Online Resource
    Fields of Gold: Scraping Web Data for Marketing Insights
    SAGE Publications ; 2022
    In:  Journal of Marketing Vol. 86, No. 5 ( 2022-09), p. 1-20
    Details
    In: Journal of Marketing, SAGE Publications, Vol. 86, No. 5 ( 2022-09), p. 1-20
    Abstract: Marketing scholars increasingly use web scraping and application programming interfaces (APIs) to collect data from the internet. Yet, despite the widespread use of such web data, the idiosyncratic and sometimes insidious challenges in its collection have received limited attention. How can researchers ensure that the data sets generated via web scraping and APIs are valid? While existing resources emphasize technical details of extracting web data, the authors propose a novel methodological framework focused on enhancing its validity. In particular, the framework highlights how addressing validity concerns requires the joint consideration of idiosyncratic technical and legal/ethical questions along the three stages of collecting web data: selecting data sources, designing the data collection, and extracting the data. The authors further review more than 300 articles using web data published in the top five marketing journals and offer a typology of how web data have advanced marketing thought. The article concludes with directions for future research to identify promising web data sources and embrace novel approaches for using web data to capture and describe evolving marketplace realities.
    Type of Medium: Online Resource
    ISSN: 0022-2429 , 1547-7185
    URL: Article
    DOI: 10.1177/00222429221100750
    RVK:
    QA 10000
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2022
    detail.hit.zdb_id: 2052318-X
    detail.hit.zdb_id: 218318-3
    SSG: 3,2
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  • 4
    Online Resource
    Online Resource
    Remotely supervised transcranial direct current stimulation for the treatment of fatigue in multiple sclerosis: Results from a randomized, sham-controlled trial
    SAGE Publications ; 2018
    In:  Multiple Sclerosis Journal Vol. 24, No. 13 ( 2018-11), p. 1760-1769
    Details
    In: Multiple Sclerosis Journal, SAGE Publications, Vol. 24, No. 13 ( 2018-11), p. 1760-1769
    Abstract: Fatigue is a common and debilitating feature of multiple sclerosis (MS) that remains without reliably effective treatment. Transcranial direct current stimulation (tDCS) is a promising option for fatigue reduction. We developed a telerehabilitation protocol that delivers tDCS to participants at home using specially designed equipment and real-time supervision (remotely supervised transcranial direct current stimulation (RS-tDCS)). Objective: To evaluate whether tDCS can reduce fatigue in individuals with MS. Methods: Dorsolateral prefrontal cortex left anodal tDCS was administered using a RS-tDCS protocol, paired with 20 minutes of cognitive training. Here, two studies are considered. Study 1 delivered 10 open-label tDCS treatments (1.5 mA; n = 15) compared to a cognitive training only condition ( n = 20). Study 2 was a randomized trial of active (2.0 mA, n = 15) or sham ( n = 12) delivered for 20 sessions. Fatigue was assessed using the Patient-Reported Outcomes Measurement Information System (PROMIS)—Fatigue Short Form. Results and conclusion: In Study 1, there was modest fatigue reduction in the active group (−2.5 ± 7.4 vs −0.2 ± 5.3, p = 0.30, Cohen’s d = −0.35). However, in Study 2 there was statistically significant reduction for the active group (−5.6 ± 8.9 vs 0.9 ± 1.9, p = 0.02, Cohen’s d = −0.71). tDCS is a potential treatment for MS-related fatigue.
    Type of Medium: Online Resource
    ISSN: 1352-4585 , 1477-0970
    URL: Article
    DOI: 10.1177/1352458517732842
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2018
    detail.hit.zdb_id: 2008225-3
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  • 5
    Online Resource
    Online Resource
    Computational Models of Transcranial Direct Current Stimulation
    SAGE Publications ; 2012
    In:  Clinical EEG and Neuroscience Vol. 43, No. 3 ( 2012-07), p. 176-183
    Details
    In: Clinical EEG and Neuroscience, SAGE Publications, Vol. 43, No. 3 ( 2012-07), p. 176-183
    Abstract: During transcranial direct current stimulation (tDCS), controllable dose parameters are electrode number (typically 1 anode and 1 cathode), position, size, shape, and applied electric current. Because different electrode montages result in distinct brain current flow patterns across the brain, tDCS dose parameters can be adjusted, in an application-specific manner, to target or avoid specific brain regions. Though the tDCS electrode montage often follows basic rules of thumb (increased/decreased excitability “under” the anode/cathode electrode), computational forward models of brain current flow provide more accurate insight into detailed current flow patterns and, in some cases, can even challenge simplified electrode-placement assumptions. With the increased recognized value of computational forward models in informing tDCS montage design and interpretation of results, there have been recent advances in modeling tools and a greater proliferation of publications.  In addition, the importance of customizing tDCS for potentially vulnerable populations (eg, skull defects, brain damage/stroke, and extremes of age) can be considered. Finally, computational models can be used to design new electrode montages, for example, to improve spatial targeting such as high-definition tDCS. Pending further validation and dissemination of modeling tools, computational forward models of neuromodulation will become standard tools to guide the optimization of clinical trials and electrotherapy.
    Type of Medium: Online Resource
    ISSN: 1550-0594 , 2169-5202
    URL: Article
    DOI: 10.1177/1550059412445138
    Language: English
    Publisher: SAGE Publications
    Publication Date: 2012
    detail.hit.zdb_id: 2647038-X
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